In full disclosure, most music today bothers me. I’m a jeans and t-shirt, rock-and-roll guy that likes big guitars and loud crashing cymbals. But on occasion, a pop song will come along that I can’t get out of my head once I’ve heard it. It’s just rare that I ever hear them to begin with. Why don’t I hear them? Mostly because I rarely ever listen to a station that would play them, plus being in my mid-thirties, I’m not always in the know on what is cool with the kids these days. Which led me to write this post on why social media is important to everyone, even well-established brands.
















