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DIGITAL ELECTION  AGENCY | DEA | India’s  Best Political Marketing Agency

DEA , DIGITAL ELECTION AGENCY is a Political Marketing, Election Management & Planning Agency formed in 2018 with an aim to empower the Indian Democratic System and its functionality. DIGITAL ELECTION AGENCY works in the campaigning of Socio-electoral issues digitally. Our aim is to connect every section of society to the election. DIGITAL ELECTION AGENCY has a passionate team and they are very skilful. We also have a vision of creating a digital platform for both the Indian Citizens and Indian Lawmakers. DIGITALELECTION AGENCY has also a mission to improve Indian Voters accountability and make the use of Digital Marketing at a new level during elections. DIGITAL ELECTION AGENCY also plans and manages election effectively and strategically in the favour of the political party and the candidate associated accordingly to the norms tabulated by Election Commission of India. DIGITAL ELECTION AGENCY is determined to become best political marketing agency in india . DEA also focuses on Election Management & Planning platform for both the political parties and contestants to put their election campaign's vision at a commonplace of social media with a vision of progressive and inclusive leadership which can sustain the spirit of the electoral system.

SERVICES

POLITICAL MARKETING

We use different strategies of marketing like the Door to Door & Booth Level Marketing Strategies, Public Campaign Strategies, and Digital Marketing Strategies etc. We use the trends and the previous election records along with the socio-electoral demographist to improve the bandwidth and frequency of our marketing platform. We believe in presenting the political ideology, party & candidate as a brand in front of the electors.

ELECTION PLANNING & MANAGEMENT

We plan and manage election effectively and strategically in the favour of the political party and the candidate associated accordingly to the norms tabulated by Election Commission of India. We study the psychological approach and the demands of the concerned electorate and move the Election Campaigning Strategically Approach accordingly. We also believe in minimising the Election Budget associated and too believe in maximising the Election Winning Percentage. We also conduct pre-election opinion poll at our expense so that the political outfit gets aware of the trends before going in the election. DEA is the best election planning agency in india.

SOCIAL MEDIA MARKETING

We use social media strategies and tricks to run social media campaign on different social media platforms. Social Media is the cheapest and the most convenient way to campaign. We create best content, We gather data, We make marketing more easy with social media. We also provide Bulk mail and smsmarketing.We create best content and graphics with an vision of creativity so that the electors get attracted to the ideology associated. We also run a social media campaign for the voters so that they get associated with the elections and mark their record presence. DEA is the best social media marketing agency in india.

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Six Best Ways To Work For A Political Campaign

A lot of effort goes into getting a candidate elected into office. Behind this effort are thousands of volunteers working to bring about a change that they believe in. If you’re looking to change the system, your best bet is to try and change it from within. For those of you looking to give your time for a cause, here are six ways you can join the campaigning efforts.

The Campaign Website

The easiest and the fastest way to get involved with a campaign is to head on over to their website and sign-up with through their volunteer form. Every campaign will have a dedicated volunteer section where they detail the ways in which you can volunteer for the campaign.

The Hillary campaign website is a good example of laying out exactly how supporters can work for the campaign. Whether you want to organise a phone banking party, knock on doors or call voters from the comfort of your home, volunteer forms lets you easily sign up for your preferred option and start campaigning.

Contact the Campaign through Social Media

Social media has turned out to be the cheapest and the fastest way for candidates to reach out to supporters. Almost every campaign will have a solid presence across social media. Go to your preferred campaign page and send them a direct message or a tweet. You’ll definitely hear from them or other volunteers on how you can join the cause.

Contact The Local Field Office

Only large campaigns will have the resources to set up field offices across the electorate. A quick google search will reveal whether your campaign has a field office near you. The campaign website will give you the address of the office and/or contact details of the organizer. Drop in  for a visit and ask how you can contribute. The organizer will take you through canvassing best practices and fill you in on additional details about the area where you’ll be canvassing.

Make Yourself Available

This may sound obvious but your friends and family are your gateway to get yourself involved in a campaign. Let your contacts know that you’re open to working for the campaign. Make sure that you clarify which side you’re on. There’s a good chance that one or more of your contacts or someone they know is already working for the campaign and they can connect you to the regional organizer. So, the next time you have your friends and family over for dinner, talking about politics may not be such a bad idea. 

Personal Connections

If you know a candidate personally or any others who are already  part of the campaign, you should be able to get an important role within the campaign. Campaigns are always on the lookout for people they can trust with responsibilities to take charge of canvassing. The fact that you’re already known by members of the campaign team can work in your favour when you want to take on bigger responsibilities for your candidate.

The Campaign Reaches Out to You

Thousands of calls, text messages and broadcast messages are going out every day to potential supporters for fundraising, volunteer recruitment and other campaign activities. If a campaign hasn’t called you yet to ask for support then you’ll definitely have encountered SMS campaigns where you can sign up to receive updates from the campaign team.

Now that you know how to become part of the cause, all that’s left is to decide which side you’re on. For more resources on campaigning subscribe to the CallHub newsletter.

Good luck and happy campaigning!

So give DEA INDIA a chance to serve your modification in this phase of transformation of Political Marketing & Campaigning. DIGITAL ELECTION AGENCY is India’s best Political Marketing Agency based in Delhi. We offer services of political marketing, social media marketing, digital marketing , election management and election survey/analysis. Visit  www.deaindia.org  for more updates.

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Social Media and a New Public Sphere

Technology changes the communication process with a change in itself. With the advent of new media technologies the communication process became more direct, fast and complex. This has also led to a process of shrinking words and expanding access at the same time. Certainly, this change has a bearing on the social fabric as well. Till the recent past, dissemination of information and news was the business of formal organizations with a great degree of credibility. It was a one way communication mode, however the pattern of information dissemination has now been changed to two way communication with almost no cost for accessing that information.

To respond is an obvious societal nature. However, earlier it was limited to interpersonal communication and time and space were the constraints in the process of communication. Internet is undoubtedly converting a larger society from passive to active. Today social media is not only confined to the metropolis but reaching to the small cities and towns among the educated youth. Laptop, mobile and internet driven discourses have already been initiated in the society. It has an impact in the democratic polity and the protest for Lokpal Bill initiated by Anna Hazare was symbolic of this emerging public sphere. The audience of social media is, thus, interactive and reflective in a multimedia society of present. Unlike the mainstream media it is providing a pluralistic platform to people and also setting agenda other than the agenda set by ‘paid and sponsored formal media’. The socio-political fabric of India could be seen as changing vibrantly, particularly, during the recent phase of electoral process under the democratic setup and one could observe the change in the political behaviour of people on the similar lines as John Dewey [2] puts forth while discussing the optimistic view of public in The Public and its Problems: The strongest point to be made in behalf of even such rudimentary political forms such as democracy has already attained popular voting, majority rule and so on, is that to some extent they involve a consultation and discussion, which uncover social needs and troubles…The essential need, in other words, is the improvement of the methods and constitution of debate, discussion and persuasion. That is the problem of the public.

Sociologists and Political Scientists are looking the virtual ground with sanguinity for creation of a public sphere beyond the elite class. However, the experts of formal media find it not at all useful; they take the social media as a menace, rather. According to Media Analyst N K Singh, “because it is a mode of mass communication, the quality of discourse will be affected. Social media is hostile and it cannot be called a breeding ground for a true public sphere’. Here, the argument of issues becomes strong. Due to the heterogeneous character of the masses and netizens to set a common objective or a common set of agenda is still a problem to be looked at while considering the virtual public sphere as ready for discourses. To quote Jim Walch.

Electronic democracy’, like communitarian computing, has also become an area of both political and academic interest. This other use of computer-mediated communication is what radical democrats see as something of an electronic town-meeting. Besides pursuing a public discourse of issues and opinions, the technology could make it possible to conduct online voting. While this approach may help to re-enfranchise the electorate, it still has problems in dealing with the selectorate - those who set the agenda and choose those who set the agenda and pose the questions. However, the possible uses for strengthening direct democracy are still young and experimental.

We still cannot deny the fact that the new/social media has blurred the earlier patterns of communication process and it has brought the global and local at the same platform. it is a new form of media and the process of socialization is still on. According to Prof. Anand Kumar, “It is the virtue of social media to always remain in novelty and that is providing the nature of it’s being evergreen. The discourse at a common platform has started.” Indisputably, social media has increased public opinion with an increased knowledge base among the masses. Social media sites such as Twitter have encouraged people to express and politically involve themselves through the use of media tools be it laptop or mobile phone. The next sections of the paper closely examines whether the political behavioural change among people have its bearing on the upcoming elections in India or not.

DIGITAL ELECTION AGENCY is a Political Marketing, Election Management & Planning Agency based in Delhi. We offer services of political marketing, social media marketing, digital marketing , election management and election survey/analysis. Visit  www.deaindia.org  for more updates.

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Introduction of Modern Techniques of Election Campaigns

It was more than a decade, when internet marked as a powerful medium of communication globally. However, due to technological reach and access, it was more vocal in the developed countries and developing countries like India. The world witnessed real command of internet during the presidential election campaigning of the year 2000 when in the US the internet provided a new interactivity tool of direct conversation between the candidate and voters. From then it is continuously growing leap and bound and have become an integral part of the communications in political campaign. As public access to the Internet has surged past 70 percent of the US population, the Internet has claimed front-and-centre status and campaign strategies’

The trend has been followed by Indian political parties during General elections of 2004. The electronic messages were sent on internet and mobile phones created a buzz at that time. The hi-tech political campaigning is portraying grassroots political and social issues. However, it could not turn into being a success at that time. Ahead of the parliamentary elections in India, the political parties are again searching for the prospects in the new media tools for campaigning. On the same, it would be interesting to know the new communication patterns that have emerged and helped in the social mobilization and increasing participation in the political processes in the recent past particularly through the use of social media; Anna Hazare movement, for instance.

Therefore, the present study would involve the recent trends in relation to the use of social media in campaigning and mobilizing the popular sentiments by political parties. Since, the usage of social media is getting momentum in engaging the public in political debates/moves especially when the previous model of e-campaigning by political parties failed on ‘ground’, it would be pertinent to make certain observations:

• The social media has provided a virtual platform for political debates.

• It will also provide a new tool of pre-election polls. So far it has been observed that the advent of new media and increased usage of social media has stimulated the practice of voting among the educated class, which used to keep itself aloof from the election process earlier.

• After the extensive use of social media during Anna Hazare Campaign in India and witnessing the success of the same, government and opposition political parties have also started utilizing this tool to register their influence.

In the light of above observations the present study would strive to find out the interrelationship between the socio-political fabric of the country and the communication process initiated by the social media tools. Further the study would also attempt to know the strategic moves of the political parties specially to use social media in political campaign, implications and limitations of social media in the same, whether social media may be an effective tool for it or is it only successful while being a part of a convergent system. Therefore, the study would also look into the question of relevance of traditional media in contrast to the new media (traditional media vs. new media).

To make the study holistic, both, qualitative and quantitative approach has been incorporated. Focused group interview of 10 media personnel, politicians and social-political scientists has been done to find out the above mentioned objectives. The study includes a survey of 500 people (inclusive of men and women with age of 18 or more than 18 years, since they are eligible to cast their vote) to know the effectiveness of the social media as tool for political campaigning from audience perspective. The study also makes an endeavour to find out how social attitudes are being a force in changed designs of political campaigning through including open-ended/non-cued questions in the questionnaire. Along with it, some of the earlier studies on the similar subject had also been examined for the purpose.

Social media is comprehended as a communication platform where it users collect and disseminate information of their choice. It is believed that social media catalyses the process of public empowerment by opening up avenues for masses to freely articulate, share their experiences and to raise concerns creating the possibility of their further enrichment. Therefore, it is pertinent to know the use of social media in the political process.

DIGITAL ELECTION AGENCY is a Political Marketing, Election Management & Planning Agency based in Delhi. We offer services of political marketing, social media marketing, digital marketing , election management and election survey/analysis. Visit  www.deaindia.org  for more updates.

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Does Social Media Is going to affect the voting pattern?

Social media is definitely playing a crucial role in opinion formation as well as mobilization of masses. The best example is the way public movements against existing governments were coordinated and carried out in the Arab world. In India governments have been using the social media to propagate the welfare activities carried out by them and to reach the public at large to address their grievances. However, post Anna’s movement for Jan Lokpal the usage of social media for creating political consciousness and organizing mass movements has grown by leaps and bounds. ‘As John Dewey put it, there are two types of knowledge: that of the spectator and that of the actor or participant. Studying how CMC is being used for social and political change appeals mostly to the latter category’ 

Senior TV Journalist Mr. Kanhaiya Sharma said, “In our fast paced lives social media is playing a very crucial role of connecting individuals and has created a public sphere where information is being shared and ideas are being exchanged at lightning speed. Hence social media will have an important role if not the decisive role in the upcoming elections”. The result of the survey conducted under this study also reveals that the participation of youth in political discourses has increased after the advent of social media. According to the new data, there are 19 crore internet users in India; 16 crore internet enabled mobile phones are in operation. There will be 9 crore new voters under the age of 18-23 this time and more new voters under the age group of 18-30 years. They could be swayed through the use of social media undoubtedly. This was not possible through formal media since it was filtering information to rationalize the audience. This will be the first phase for such voting and there are many chances for a positive effect on those lines.

If we see at the other elements of voting patterns in terms of total percentage of vote cast, one can safely say that the percentage of voting among the educated urban class has increased in the recent past and here political awareness through social networking sites has remained a contributory role. During the survey, 100% of the sample mentioned that they will cast their vote. Out of 500 people surveyed 64.5 percent (error of +2/-2) agreed that their political behaviour has changed after they came on social media and they are now politically more aware. 53 percent (error of +5/-5) people said a ‘yes’ to cast their vote on the basis of information put on social media while 13 percent people said that they might use the information for casting their vote in such a manner. However, one-third of the surveyed denied to count social media as a source for information for election purpose since they think it as unauthentic and manipulative medium. Similarly, the issues/agendas during elections have been shifted to local problems along with the development at national level. About 75 percent (error of +3/-3) of the people surveyed during the study also believe that the vote cast in the upcoming general elections will be based on the local/developmental issues and the respective achievements of the candidates.

However, it is still very early to say that social media can bring about a drastic change in the voting patterns of committed cadres and people with leaning towards a particular party. As Prof. Kumar inferred, “There will be a marginal role of social media in relation to the voting pattern as such. Political community has a set pattern of behaviour unlike larger community. Election process involves a political interface. It is decided by certain very important set of problems which has been determined only by political process” .

DIGITAL ELECTION AGENCY is a Political Marketing, Election Management & Planning Agency based in Delhi. We offer services of political marketing, social media marketing, digital marketing , election management and election survey/analysis. Visit  www.deaindia.org  for more updates.

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Changing face of Political campaigning strategies in India

Campaign strategies of Indian political parties have a rarely moved away from traditional methods of broadcast campaigning of printing campaign posters, playing tv and radio ads and door-to-door campaigning. These methods have given them results in the past and so few campaign managers saw reason to change a winning strategy. There is always apprehension about adopting something new and politicians were in unchartered waters when it came to moving a large part of their campaign to a digital format. Moving towards a digital medium also poses the threat of leaving out the rural voter bank who have limited access to smartphones and internet. The biggest issue faced was that there was no completely accurate voter files available to leverage targeting.

Past election campaigns made an ideology to define their party goals and it would be their loudest message. But issues and concerns are not the same for every voter and a blanket approach to campaigning does not give the desired results.

For national campaigns, the biggest reason for not adopting digital channels into their campaign is because majority of India’s voting bank is rural. To win an election, a campaign needs to only target this large voting bank. Old ideas have worked well and will continue to be an easy bet. When it comes smaller campaigns like state elections, urban cities count for a significant size in the voting bank.

DIGITAL ELECTION AGENCY is a Political Marketing, Election Management & Planning Agency based in Delhi. We offer services of political marketing, social media marketing, digital marketing , election management and election survey/analysis. Visit  www.deaindia.org  for more updates.

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Digital adoption by political campaigns in India

The Obama campaign in 2008 became a proof of concept for Indian political campaigns. Their campaign had a 100-strong analytics team that helped him rally voters and win the election. The Obama campaign brought the advantages of big data to the attention of Indian campaigners. 2014 saw a new face of election campaigning in India when Modi hired the political strategist, Prashant Kishor to manage his election campaign. Kishor and his group of data analysts went to work collecting and analysing huge amounts of data across various demographics in India. Their efficient use of big data propelling Modi into the front seat. Data analysis helped the team micro-target their audience and tailor messages for every demographic. It helped them raise funds and determine efficient ad placement, exponentially increasing the campaign’s reach.

The BJP had data on each of the 543 constituencies. They knew how many mobile and Internet users were present in each constituency. The same holds true for social media users. Alongside, they used analytics to understand which polling booths had voted for the BJP in the previous elections. For each polling booth data analytics was used to segregate voters into blocks to determine who were pro, undecided or against the BJP. They first used deep analytics to understand group communication behaviour and then used appropriate technology to communicate with them.

The 2014 Modi campaign heavily used social media data to target voters and market their candidates. The 18 month long campaign was backed up by meticulous research done over the span of 3 to 4 years. They got voter feedback and addressed voter concerns and issues in real time. It bridged the gap between the candidate and the average voter. With millions of people feeding them real time data, analytics saw to it that status updates on social media would reflect the opinions of voters. Modi used voice broadcasting to target mobile only voters. Understanding the voters preferences also helped in placing ads where there is a higher chance of them being seen and clicked on. Modi’s team carefully monitored social media conversations where BJP was being discussed and promptly responded to concerns voiced. The campaign spread over internet and mobile with numerous social media campaigns to bring together BJP volunteers on the ground. With the advanced use of analytics the Modi campaign targeted 810 million voters, 543 constituencies across 1.13 million polling booths.

During the Delhi state elections, AAP swept the votes with their out of the box approach to campaigning. AAP used their limited funds wisely by not spending large amounts on TV and radio. Instead they carefully planned every step of their way. Using a brilliant marketing team, AAP ran many creative campaigns such as putting up posters in Delhi autos and getting auto drivers to hand out questionnaires to get voter feedback on policies and issues, handing out visiting cards with a message in the Delhi metros and ‘Gully Prabhari’ where they appointed one person in charge of a street who does campaigning in that area. They took measures to learn consumer pain points and modified their campaign manifesto. This helped AAP understand their voters issues and keep their message focused on their voters needs.

With Modi’s success in using analytics to decide the course of his campaign, other parties are playing catch-up to update their technological prowess. Any future campaigns that do not take use big data while making campaign decisions run the risk of being left behind at the polling booth.

DIGITAL ELECTION AGENCY is a Political Marketing, Election Management & Planning Agency based in Delhi. We offer services of political marketing, social media marketing, digital marketing , election management and election survey/analysis. Visit  www.deaindia.org  for more updates.

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HOW BULK SMS SERVICE HELPFUL FOR ELECTION CAMPAIGN IN INDIA

With the election season coming up in some areas, it is currently time for the political gatherings to contact the voters. Winning a relation requires effective strategizing and interfacing with the voters. You have to influence them to comprehend the great things you have improved the situation them and the things that you will have the capacity to do if your party comes in administration.

Presently, it is unrealistic for any party to contact each voter in each voting constituency to disclose to them your election purposeful publicity. Anyway, what would you be able to do? How might you contact the voters? Indeed, the appropriate response is straightforward. You have to use the Bulk SMS service. To achieve your focused on voters in a split second, you should look for the assistance of the Bulk SMS benefits and guarantee them about your essence.

At Digital Election Agency, we ensure that you get the best quality SMS administrations. Be it voice SMS or What’s App SMS, regardless of how you intend to unfold your race purposeful publicity to the voters, you will have the capacity to do it proficiently with our assistance.

 In what manner can SMS Service help in your Election Campaign?

On the planet today, our cell phones have turned out to be one of the fundamental things in our lives. In this way, it has been seen from different examinations that 95 percent of individuals check their cell phones in a split second when any message comes. In this way, it isn’t difficult to make sense of that the rate of perusing the instant messages is significantly higher than some other correspondence medium.

Obviously, you can send messages or call the voters independently however the effectiveness of such campaign is much lower while the expense of beginning such campaign surpasses that of SMS enormously. A large portion of the messages you send to the voters can go new and there is additionally the likelihood that your messages may wind up in the spam box of the voters. Besides, individuals tend to hang up on the special calls rapidly as opposed to hearing the full message. In any case, that will never be the situation with SMS.

On the off chance that you send an engaging message to the voters through SMS, they will no doubt read totally without shutting it. Subsequently, running SMS campaign will clearly give your gathering an unmistakable preferred standpoint over your rivals.

Moreover, you won’t need to clergyman substance for each message independently as you will be able to send messages in mass ads up to a plenty of beneficiaries. In addition, you will get the conveyance report quickly when the message has conveyed to the beneficiaries. Subsequently, you will never have any inconvenience in following the execution of your battle.

As we said before, the rates of sending limited time SMS in bulk sums is much low as well. You can send a huge number of Bulk SMS to the telephones of a plenty of voters without spending much. Thus, you will have the capacity to come to pass your messages consistently with no problem.

The most essential thing in guaranteeing astounding execution of your gathering in a race is by building up appropriate correspondence with the voters. You have to contact them and come to pass your contemplations and in addition thoughts regarding their advancement and prosperity. It encourages you to connect with the general population and influence them to understand that you will dependably be there to help. You should feel them associated with your gathering and they should not feel confined. Just thusly, you can stand out enough to be noticed and get the outcomes on the ticket.

Innovation is advancing quickly and it is in this manner time to actualize most recent advances to build up legitimate correspondence channels with voters. Running a Bulk SMS campaign supports the odds of winning for your political gathering incredibly.

 DIGITAL ELECTION AGENCY is a Political Marketing, Election Management & Planning Agency based in Delhi. We offer services of political marketing, social media marketing, digital marketing , election management and election survey/analysis. Visit www.deaindia.org  for more updates.

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3 Basic Tips to Master the Art of Using Social Media Platforms

Social Media is a vast platform used by businesses to explore their expertise to the world. These social media platforms used widely, because of its consistent growth in the marketplace. Here, you can convert leads, make the brand image and recognize as the brand. Only You need a perfect marketing strategy and the art of storytelling to attract your audiences.

Using social platforms without a strategy and smart goals is a big task. So, before landing on this area make sure, you have some good strategies to stand up in the crowd and have enough confidence to beat your competitors. Here I am sharing 3 basic tips of social media marketing to set up the initial assets for your business as a brand online.

1. Choose the right platforms for promoting your business

The number of social platforms is increasing day by day, and it creates confusion that what should be best for your business. You cannot use all the social media platforms for promoting your business because it wastes lots of time of yours and even not gives you the fruitful results too. You need to choose the right platforms for your branding by doing some research. Like, are the users you want to target using that social media platform? Or you can reach out to the people who give you the conversions or not?

Now, the thing is from where you can research social media platform so that you can decide which is best for your business. Let me resolve your issue with some mind-boggling statistics of leading social media platforms:

Statistics of Facebook:

Facebook is the leading platform for all type of business promotions, with the incredible number of users. Here the stats of Facebook which will help you decide your strategy of branding:

Statistics of Twitter:

 In my opinion, Twitter is specially made for the businesses and enterprises for B2B conversions. You can use twitter to maintain your professionalism in front of the users. See the statistics of Twitter to decide the best:

Statistics of LinkedIn:

You can find the connections here which help you to generate leads in your business. The stats of the LinkedIn are good and growing faster with time. Have a look at the statistics of the LinkedIn here:

Statistics of Instagram:

Instagram users are growing faster, and the platform is establishing a level for businesses. See the Instagram insights and decide the platform works for your industry or not:

2. Post actively on your chosen platforms for engagement:

Now, if you have the platforms which can generate leads for you, so you can’t be reckless in posting on that. The inactive platforms will make a negative impact on your potential customers. You have to blend your innovation power and creativity in your posts, to engage the users with you. The human touch is required in posts for making it more attractive.

Note down some points to keep your social accounts active:

Post on the platforms when most  of the users are online and able to see your post. You can grab that data     from the insights of the social media platforms where you can see the most  engageable days & time and more.

Pick some random topics which are relevant to your industry to post and make a time-frame of posting  them on your chosen platforms.

Frequent posting on your business account will reflect your post on the NewsFeed of the visitors  and users.

Plan to run the series of some     particular topics you choose to post which will keep consistency in your     posts.

These points will help you to strategize your social media activities and assist in establishing a good brand image online.

3. Influencers help you to lead on social media:

Connecting with the influencers will help you to gain more engagements which eventually convert into leads. The big brands like Amazon, Flipkart don’t need to make more efforts for getting millions of followers because they are the well-known brands, but in the stat of a startup or SMEs, you need to influence the visitors or users to make a relationship with your business.

Influence marketing is an excellent choice in that situation. The influencers will give set up a platform for your business where you can analyze your efforts of marketing and can improve them fast.

Now, you are thinking how to decide the influencer for your business branding. Right…??

The qualities of the influencer will help you are:

Activeness: The influencer must be     active on blogs and social media platforms and publish the fresh and     unique content on a daily basis to look useful.

Expertise in the area of work: Make sure he/she must be     an expert in his/her work area and able to deliver the natural results of     its expertise to you.

Power of choosing right: The influencer has the     potential of selecting the right way to earn the engagement instead of     following other influencers strategy.

You must check these qualities in the influencers to get the fast results.

Maintaining a good reputation on social media is also a big task for the business, but your consistent efforts will make that task more manageable for you. Keep consistency, give the instant response on the customer’s actions and offering the best & exclusive deals will never let you down in your industry standard.

 Blog Source =  http://blog.sarv.com/tips-using-social-media-platforms#comment-23312

Image Source = SproutSocial

 DIGITAL ELECTION AGENCY is a Political Marketing, Election Management & Planning Agency based in Delhi. We offer services of political marketing, social media marketing, digital marketing , election management and election survey/analysis. Visit  www.deaindia.org  for more updates.

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How to Proactively Manage Your Online Perception

Steps To Improving Your Online Business Perception

The way people see you and your business largely depends on how you have managed your online reputation. Believe it or not, everyone has an online reputation these days, especially businesses.

Even if you don’t have an official website, your customers and clients will post reviews about you, and this will directly or indirectly affect your online reputation.

Your potential customers and clients depend a lot on your online reputation to perceive your service. So, here are a few steps you can take to manage your online perception.

Know Your Online Perception

Before you start working towards managing your online perception, first of all, find out what your current status is

The first step is to open the Google search  engine and search for your company name in it. Scroll through the result  pages and see which images, reviews and articles pop up. Online reviews  from real people will give you a nicer idea of what your current online perception is

Next, look into industry specific sites and  know your status. Sites like TripAdvisor and Yelp work on reviews, and you     can go through the conversations going on about your business.

Check social media and see what people are  saying about your company and your service

Reading reviews can be extremely helpful in understanding what others think about your company.

Grab Your Domain Name

If your domain name is available, grab it as soon as possible before your competitor does. Pick a good domain name for your website, and work towards filling it with the right content.

You can use your domain name to introduce yourself, give a description of your business, products and services, post some interesting articles related to your business, share your ideas and perspectives etc.

Whenever a person searches for your domain name over a search engine, he should be directed to your domain name.

Join Social Media Networks

It pays off to join a social media site and stay active on it. Some of the most popular networks are Facebook, Twitter, Google +, YouTube, Pinterest, Tumblr and LinkedIn.

Make sure to fill your profiles completely while repeating your company name wherever relevant. Customize the URL as well.

Instead of the automatic profile page available at www.facebook.com/profile/32747234, you can go to the settings page and rename it as www.facebook.com/yourdomainname.

Whenever you fill your profile, be sure to enter your full name instead of a quote or nickname. Some social media networks even give you an option to post a link to other sites as well. So, take advantage of this and manage your online perception.

Check Your Google Local Search Listing

When a person searches for your company name in the Google local search listing, the results will display your business location, hours of operation, phone number and other contact details, a few reviews, website URL, directions etc. Search for this listing using Google, and make sure that it is updated with the right information and details.

Staying active online and responding to your clients and customers is a nice way to manage your online perception and improve your reputation. Be easily accessible to your customers, and watch your business grow.

DIGITAL ELECTION AGENCY is a Political Marketing, Election Management & Planning Agency based in Delhi. We offer services of political marketing, social media marketing, digital marketing , election management and election survey/analysis. Visit  www.deaindia.org  for more updates.

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Social Media Strategy & Planning Essentials-Strategy & Tactics

Key Elements of A Successful Social Media Strategy

Social media can prove to be, one of the most influential tools to market your business and let it grow. If used correctly, you can build strong connections with your visitors and turn them into sales leads. Still, many business owners make a mistake to enter the social media arena without having a proper plan. This plan can make a big difference in whether it helps to achieve your business goals, or ruins even your existing PR reputation. To get the most out of social media, it is essential to have a clear strategy beforehand. It can help in achieving your marketing goals and building an online reputation.

Following are some of the most critical elements of an excellent social media strategy:

• Objectives: You cannot build a social media strategy, or any other marketing strategy unless you have your goals clear beforehand. What you want from creating a campaign on social media, such as to draw more traffic to your site, to make your visitors more engaged, to turn them into customers, etc. • Target audience: The success of a successful campaign will depend a lot on whether you can connect with your audience or not. You need to have an understanding of people’s motivations, interests, requirements, weak points, etc. • Quality content: Instead of making your presence everywhere, concentrate more on quality than on quantity. Whatever you post on your social media pages should be relevant, precise and quality. It should make efforts to meet your social media objectives as well • Related content: Your social media strategy will not suffice if it just includes linking to your blog or website. Today’s visitors expect more. The content that you post on these social media networks should be an appropriate mix of videos, images, content, links, forums, discussion threads, and others • Posting schedule: Once you become available on social media, it is essential to stay active as well. If you remain disappeared for several weeks or months, your audience will quickly forget about you, and it will become more challenging to get them back. Similarly, posting too much can also become an annoyance for your audience. You may ask your visitors to provide their email address so that you can update them on your latest offers and events. But if you send them five emails every day, they are more likely to unsubscribe from your mailing list, or even report spam against you. So, it is essential to keep a balance in your posting schedule • Measure and analyze data: This is vital to provide you an insight on refining your approach and improving business. Tools like Google Analytics and command centers are valuable to measure and analyze your social media response and find out whether your strategy is a successful one or not If you expect success from your social media strategy, make sure that it is authentic and not overstated. Social media is a great place to be visible to your audience, and a right approach can help you achieve success with that.

DIGITAL ELECTION AGENCY is a Political Marketing, Election Management & Planning Agency based in Delhi. We offer services of political marketing, social media marketing, digital marketing , election management and election survey/analysis. Visit  www.deaindia.org  for more updates.

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What Is Social Media Command Center & Why Is It Important?

If you have even the slightest information about digital marketing world, then you must have heard about a social media command center. The brand you are working at may already have one, or may be thinking about getting one soon. Having a social media command center has become a widely used term over the last few years, especially after brands like Dell, Cisco, Gatorade, and American Red Cross started showing off theirs. But what exactly is a social media command center, and why is it important for a business?

What Exactly A Social Media Command Center Is? Social media command center is an area a company dedicates to its social media team. It aims at monitoring and engaging social conversations around a brand and its market. Specially hired employees sit in these command centers and constantly watch what their customers or clients are saying about their brand through Facebook, tweets, Instagram messages, snap chats etc. Usually, brands use these areas to show off and flaunt. They make glass-enclosed, sleek rooms installed with several large screen televisions. When you look into them, they display dials, live-streaming of tweets, heat maps across the globe, and other relevant information regarding the brand and its popularity. A social media command center allows the team to monitor their brand’s marketing efficiency trends, along with their risk management and customer service updates. A command center will handle the company’s daily workflow, and coordinate with other company departments as well.

Why Having A Social Media Command Center Important For A Business? It is a fact that social media platforms have changed significantly over the last few years. Now, stories tend to spread wider and quicker than before, and so do your brand’s marketing and information. The technology with which these command centers monitor and analyze the social media has become smarter, due to which the information gathered is more powerful and relevant. They can be helpful in various ways: • The command center will display the social data of an organization on large screens, so that all departments can view them and realize the company’s reputation in real-time • Companies get instant feedback from their customers, and identify the latest complaints and expectations from them • They also get a chance to find out where their competitors are excelling, so that they can also bring improvements in their business Once you launch your marketing campaign, you can monitor its response at the command center in real-time. In this way, you will be able to catalyze embedding of the social media into your enterprise

How To Setup Your Own Social Media Command Center? You can setup your own social media command center with just a few equipment, including a workstation, computers, flat screen TVs and dedicated Internet bandwidth. It is a great tip to set it up in a visible location, so that all members of the organization feel connected to it. Categorize the incoming content into immediate, not urgent and no reply sections. You can also determine which key points you want to highlight on the screens. You can even make different things visible for different departments. By setting it up, you will be quickly come to know who is talking about your brand, what he is talking, and where in the world.

DIGITAL ELECTION AGENCY is a Political Marketing, Election Management &  Planning Agency based in Delhi. We offer services of political marketing, social media marketing, digital marketing , election management and election survey/analysis. Visit  www.deaindia.org  for more updates.

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Political Digital Marketing in India

Digital marketing is proving to be a veritable boon to politicians and political parties in India. India is a highly populous country and the world’s largest democracy. Through digital marketing, political parties can have instant access to hordes of people – and that too, in a cost-effective way. Major political parties in India are conducting crash courses in social media to their rank and file. They are being specially taught how to use the internet to interact with and woo the voters, how to participate in giant sites like Facebook, microblogging site like Twitter and mobile messaging services. Political parties are determining what apps can be useful for interacting with voters. Political parties have realized that digital media marketing for political campaigning has become inescapable. Sashi Tharoor, one of the Congress ministers of Indian government comments “If you are thinking about a long-term future, which we are, you have to build a platform today.” The Congress is not the only party trying to exploit the digital wave. The main opposition Bharatiya Janata Party (BJP) has hired many tech professionals to assist them in their digital campaign.  Arvind Gupta, an IIT graduate who ran his own business in Silicon Valley is leading the IT team at the BJP headquarters at Delhi. Political parties are working overtime to segregate the population on the basis of gender, Facebook and Twitter users and the mode of Internet access – mobile, computer, tablet, etc. They are devising appropriate strategies based on the data collected. Political analysts in India state that the digital media could impact polls in at least 160 Lok Sabha seats. Till lately, the campaign strategies of political parties in India centered on public rallies, pasting of wall posters, television and radio advertising, erection of banners etc. But with the proliferation of the Internet and smartphones, the methods of political campaigning have dramatically altered. The advent f the internet has prompted politicians to look at the potential of the online medium. India has almost 165 million Internet users as of March this year according to a publisher report of Telecom Regulatory Authority of India. Political parties in India can no longer afford to ignore the digital media and if they do, they will lose heavily to opposition parties. Digital media strategies are now an integral part of the overall political campaign briefs, and political parties are spending an increasing amount of time and resources to mobilize voters. DIGITAL ELECTION AGENCY is a Political Marketing, Election Management & Planning Agency based in Delhi. We offer services of political marketing, social media marketing, digital marketing , election management and election survey/analysis. Visit  www.deaindia.org  for more updates.

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FACEBOOK-Changing Shape of E-Campaigning

Each social media networking site has created different tools to connect users and to increase communication throughout the nation and world. Facebook, Twitter and YouTube are three of the most popular social media sites that politicians use to connect to their constituents. A social media strategy should include the different aspects of each site to take full advantage of each sites communication capabilities. In this chapter I will delve into Facebook, Twitter and YouTube’s tools to show how candidates can use them in their campaigns. Facebook was created in 2004 as a tool for college students to use, but now has expanded to reach people of all ages. Each day 700,000 new members are added to the site and 45 million status updates are added. Unlike Twitter these statuses are not limited to any sort of length, and are shown on the newsfeed and your own page. According to the Facebook  Pages Product Guide, pages allow businesses and people to build a unique identity and communicate your story to your audience and respond in a “personal way”. One of the main benefits of creating a page instead of a profile is the ability to have an unlimited number of friends or fans. A profile page is limited in the number of friends, which is not useful after reaching that cap. Each Facebook page has eight main different features to help brands communicate their message to their audience.

In March 2012 all pages switched from the old profile layout to a new timeline layout, this timeline consist of a cover photo, profile picture, views and apps buttons, friend activity, a composer, and a pinned post section. The cover story is a large picture that can “capture the essence” of brands and is another opportunity to show your fans what you want to represent and is the first thing people will see when they visit your page. Candidates can use this space to showcase their campaign supporters or use photos of them working with other politicians or with their family depending on the message the campaign wants to send. The profile picture is the smaller picture that will be associated with your posts on the newsfeed and in any ads you place on Facebook; this can be a logo or a picture. Candidates can either use a picture of themselves, their logo or incorporate their photo with their logo, to draw supporter’s attention to their Facebook page. Another feature that can help draw people to like your page is the page title and likes information  that displays next to the profile. The main benefit of this is that it shows a glance of the campaigns high-level stats, not only how many people like the page but how many people are talking about your candidate. This also encourages visitors to like your page, and to continue to explore it to find out more about the candidate.

Other elements that are seen at the top of the page are the views and apps buttons that are below the cover photo and can link to a video page, photo page, number of likes, and any other application your campaign may need.  Campaigns can choose custom icons for these buttons and custom apps to fit their needs, this even includes a donate button, a store and a volunteer button. Another useful element is the about link, this shows brief information about the brand and then is linked to another page that contains more information about your brand (“Facebook Pages” 2009, 7). This allows campaigns to post their  websites and other in depth facts about the candidates, including his interest and education and past employment. These elements are the first things that people see on a page. However, when people scroll they can see much more information depending on the amount your campaign posts.

Campaigns can post status updates, photos, links and videos on the page for users to view. Campaigns use the composer element to create these updates, it is simple to use and is the best way to engage your audience . Campaigns should post regularly to keep their page active with comments; candidates do not have to be in charge of their own pages, selecting a specific employee in charge of social media will allow the campaign to post multiple times a day. One of the interesting aspects of the new timeline feature is the friend activity box, this shows people how their friends interact with the page. This will help drive people to like your page, if they see their friends like it or comment about it depending on the comment. Campaigns can benefit with the more likes and the more they are talked about, engaging their constituents and then extending their reach to their constituents friends. Another interesting element of the timeline layout is the ability to pin posts, this allows the most important story to stay at the top of the timeline for up to seven days.  Facebook allows you to invite friends, share your page and even create targeted ads to help build your audience.

Campaigns can also drive people to their Facebook page through events, email marketing and including the Facebook logo on their campaign materials to let people know that they are on Facebook. Through the admin page you can create small ads that are posted on the side of the newsfeed that can be specialized to target by location, language, education, work, age, even relationship status and interest .This allows campaigns to reach only voters in their constituency which allows Facebook marketing to be much more cost effective than other advertising outlets. Facebook also lets you know if the content on your page is engaging to visitors, as on the insights dashboard, you can view how many people view your page each day, “which posts are most engaging,” how often people comment and who visits your page. This will allow you to update at times when your fans are most engaged on your page, and will allow campaigns to learn what they need to do better to reach their  constituents. Facebook is a great resource to reach a targeted audience and engage them with content and updates about how the campaign is going.

DIGITAL ELECTION AGENCY is the top Political Marketing, Election Management & Planning Agency in India.

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Internet & Political  Marketing

The internet creates a civic culture among the young voting population. This civic culture helps citizens feel their participation is an important part of the democratic process. The internet also creates a forum that is accessible 24/7. These forums allow people to voice their opinions and learn about the political process. The discussion that emerges from this civic culture, however, instigates an image and candidate-driven campaign as opposed to an issue-driven campaign. This means the campaign focuses on a charismatic leaders. However candidates are campaigning long before primaries now, extending the campaign season to a full year, or longer depending on when they announce their bid for office. Media, through TV, has been an integral part of campaigning through ads, news and debates. Another piece of evidence that TV affects campaigns are the heinous number of negative TV advertisements. These spot ads attack the candidate’s personal record.  The first political campaign to distribute campaign information over the internet, including press releases, and general information about the issues. Candidates quickly adopted this medium in order to avoid appearing antiquated. Although technology cannot solve all problems, politicians found it did easily and inexpensively connect candidates and the public. Equal access to the internet has not yet been realized even in the India., yet it has increased as many restaurants and libraries have internet access, and now internet is available on phones as well as computers.

The Internet is a massive network of websites and information. A candidate must have a focal point where he shares his official positions and offers a place that connects him with his supporters, otherwise he can get lost amidst the mass of networks and have his positions distorted by the media and others. Websites feature similar aspects of the candidate including: personal and professional biographies, information about the candidate’s family, contact information, position statements and volunteer links.

Candidates use social networking tools, Facebook and Twitter, to reach youth. “Candidates create their own pages for these Web sites [Facebook and Twitter], with special messages that are updated by the campaign regularly, if not daily. The number of friends linked to each page—often in the hundreds of thousands—becomes a ‘‘campaign’’ message predominantly only for the regular visitors on these pages. This method creates a relationship between ‘friends’ or ‘fans’ of the candidate and adds another level of civic culture as the members of these social networking sites feel a part of something bigger. These pages can be vital forms of communication for a candidate-driven campaign. They must be meticulously kept updated and sterile. Social networking sites stimulate conversation that will reach a greater number of people. Through these sites the candidate calls youth to action making the candidate the deciding factor instead of political parties and issues. Social networking has made this transition to candidate-driven campaigns because they reflect personal aspects of the candidates.

With this changing political atmosphere, the internet has brought many changes to political communication theories. E-politics is the new theory that examines the potential this new media creates for greater interactivity between the public and the political sphere. This electronic political activity allows the public to voice their opinions easier and allows them to meet others with similar opinions to band together. One group of researchers predicts the internet will create a system of “hyperpluralism” meaning too many special interest groups will engage in policy making.  The internet allows interest groups to easily attract people to their cause creating support from the public and increasing their power to create policy .

The electronic political atmosphere online creates a different relationship between the government officials and their constituents. Traditionally the relationship is top down, in which the government candidates target their constituents with persuasive speech and advertising. The internet creates an influential relationship, in which the candidate is influenced by their constituents and the constituents influence by the candidate. This influence is created through the uses of websites, blogs, emails, virtual political communities and social media as previously discussed, created a one on one discussion of the issues and candidates. This is the main difference and use of the e-political atmosphere, instead of radio and TV’s shouting persuasive statements at their audience; the Internet creates a dialogue and a greater democratic atmosphere.

While this has changed the political atmosphere, TV and internet have prompted a sound bite culture that has changed the way politics works. A sound bite is a sentence or even just a few words from a speech or interview that can show a position of a larger issue. Political action that takes place on the Internet can take place in virtual political communities. These communities of people form on the social media sites, like Facebook, Twitter, and YouTube, but they have also created their own sites and networks.

Political campaigning, regardless of whether it is online, still uses the same political campaign concepts of propaganda, persuasion and grassroots campaigning. Propaganda is the organized mass communication, resulting from a hidden agenda to conform belief and action by manipulating mechanisms. With the internet, political campaign strategy has shifted to grassroots campaigning. This is a type of bottom up campaigning in which the citizens are in control and responsible for spreading the message, it is a form of decentralized personal contact campaigning.

Political campaigns have come a long way, from the beginning when there were simple speeches on soapboxes, to a point to where radio and TV and finally the internet and social media have formed an entirely new platform for campaigning. Political communication is still very much the same as speeches, commercials, and campaign materials are all controlled to send the message the campaign wants, with persuasive symbols and propaganda. However the structure of political campaigns has changed as the internet provides a bottom up approach with the grassroots capabilities of social media. This has not only given the people a bigger voice in the campaign but can be usefully applied as the candidates they elect settle into their office and listen to the relationships they have built during their campaign. This creates a better dialogue and ultimately a better democracy as social media and the internet has connected citizens and humanized government.

DIGITAL ELECTION AGENCY is a top  Political Marketing, Election Management & Planning Agency of India.

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Social Media Campaign-A GenNext Tool to Campaign

Each social media networking site targets a different audience and uses different tools to allow people to share ideas, videos, photos and links to form a network of people connected by common interests. The increasingly large number of users on these sites has attracted companies to include internet advertising in their marketing plans, due to social media’s targeting capabilities and that it is often less expensive than TV or print advertising. Companies are not the only ones who realized the advertising and networking advantages of these sites. With the invention of the internet the speed information travels between people has increased, as snail mail has been replaced by the instant connection of email and social media sites. The internet was a product of the Department of Defense Advance Research Project Agency program that was meant to act as a communication network between agencies (Tedesco 2004, 509). Since the internet became available to the general population, information travels quicker and a generation has grown up during a time of instant connectivity and communication. Through the use of social media networking sites such as Facebook, Twitter, and YouTube, millions can share information, spreading news of their lives and distributing news stories from all over the world. With millions joining the conversation from all over the country, social media sites are an effective way for politicians to reach their constituents. Campaigns will still use TV, radio, phone callings, signs in yards and bumper stickers on cars to reach their constituents, but social media offers an inexpensive alternative to communicate a campaigns message to the constituents. Social media has grown to be a necessity for any political campaign; candidates and campaign managers must use social media to effectively organize volunteer and fundraising efforts of their supporters. Social media can be used as an effective campaigning tool but often goes unmonitored or misused as it floods supporters with irrelevant advertisements and requests. However, when it is used to spread relevant information and connect 3 people with the politicians, it will create a more successful campaign as well as help create a stronger democracy. The success of social media in 2014 caused many politicians to flock online without approaching the social media sites with a plan of action, which has caused devastating results. This turned others off of social media, depriving them of tools to use while campaigning, and a place for their constituents to easily contact them. Campaigns must learn rules for social media, to apply during the election cycle of 2014, in which all candidates will be online, and each will need a social media plan to reach voters. The research on social medias use in political campaigns will allow the creation of a marketing strategy and a concise list of what to do for the upcoming election. Through Facebook, Twitter, and YouTube, candidates can build relationships with their constituents that will encourage participation in their campaigns. A political campaign is carefully crafted for each candidate to address their constituency and present the candidate and party in the best possible way. Early in our nation’s history, when suffrage was limited to land owning white men, this was achieved by prospective voters reading local newspapers and visiting the politicians face to face. These advances in technology have created a more opportunities for citizens to participate, as they learn more about each candidate and have easier access to the candidates themselves. Every election year brings a parade of TV commercials, televised debates, and commentary by both the media and “infotainers”, as candidates in nationwide and state campaigns begin their run for office. This requires the creation of a highly strategized campaign.  

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DEA- A Brand New  Home For E-Campaign

In 2007, the Obama campaign intertwined social networking, display ads and email programs to generate a dialogue that engaged constituents. Now, no matter which side you support, digital messaging has become a progressively more important median; predicted to grow 575% from 2012.

Digital Marketing has become a requirement of the day, no matter what field it is. It is obligatory as it helps people know and understand your business. If suitable carrying out of online branding is not done, then the business remains unknown to its probable clients.

We at Digital Election Agency believe that, ‘’the better candidate does not win, the better marketer does’’. For political organizations beholding to influence potential voters digital targeting is the one thing that can’t be ignored. Although voting is a responsive act, there are certain transactional indicators that can help forecast where a vote might be cast. When a political model is developed at Digital Election Agency , we analyse the complete holistic view of a constituent – not just the last touch point as an enumerated voter.

First of all, we need to understand that digital marketing and politics both want the same thing: persuade people to do something. Convince them to buy a product. Convince them to vote for you. And convincing them takes exertion and time, of course.

How is digital marketing helpful for a politician?

Digital marketing has made it tranquil for political campaigns to reach their target audience at a lesser cost equated to that required for traditional marketing. Digital marketing is taking over traditional marketing in almost every kind. This same trend is also accepted in political campaigns. Nevertheless, with the help of Digital Marketing you can produce a Buzz by the following these footprints:-

Running Social Media (i.e.     Facebook, etc) Campaigns

Crafting your own website and  showcasing your contribution to the society as a whole

Starting the slogans and logos

Video marketing, etc

Tailoring Targeted Messages

Our profusion of digital  data and tools accessible in enabling campaigns to better  tailor your messages based on the audience’s values to increase     your voter base.

Our campaigns are employing  intelligent dynamic resourceful optimization to put the suitable spin  on your ads to get the favourite response

Beating Voter Ad Burnout with Sequencing

Voters can easily tire of repetitive political ads. But digital advances in view ability tracking and cross-device analysis can benefit campaigns reduce voter tiredness. We with the help of cutting- edge technology allow campaigns to embed digital intelligence and frequency capping into their ad-serving strategies to better manage their ad sequencing.

Campaigns have customarily relied on paid ads, but the attractiveness of social media has brought limitless opportunities in unpaid advertising. This year’s political picture is already full of social media happenings like YouTube videos, animated GIFs, and content intended to spark voter reaction and sharing on Twitter, Facebook, and Instagram. This unpaid advertising has proven to be very operative in persuading voter decisions.

Here are three steps to consider helping you win your digital marketing political campaign:

 Not all digital impressions are  produced equal and there is a finite amount of quality (brand safe)  inventory.

 Don’t lose the forest for the  trees and hyper target your digital audience.

 All of your crusade marketing  and advertising media is essential and should work together.

Impact of Social Media on Indian Politics

The use of social media for politicians counting Twitter, Facebook and YouTube has     dramatically transformed the way campaigns are run.

Social media played  a dynamic role in deciding which party wins the most seats.

Facebook users have  a marvellous impact over the results of the polls in 160 of India‘s     543 constituencies.

The youth is tech savvy and love     being associated with updated trends and topics.

WhY DIGITAL ELECTION AGENCY is best for Politicians::

Our team with the help of  radical tools like websites, SEO, PPC, Email Marketing, ORM and many more     will promote single voice through these platforms.

Our social podium will highlight     important and prevailing issues.

We create online presence on all     social media domains as we have skilled and creative team of mavens.

Our team make sure to encourage     user participation on these forums.

We take pride in presenting you     with our imaginative and unique agenda to promote you and your party on     these platforms.

Last but definitely not the     least, we offer top- class solutions to the problems through these     podiums.

Conclusion

In recent years, social media have enabled some politicians and political parties to communicate directly with voters, often bypassing news organisations that have customarily mediated their ideas.

In today’s era of mounting social media usage and increasing internet infiltration owing to intensified use of smartphones, digital marketing delivers the impeccable platform for political parties to interrelate with their viewers. Digital media has improved the way political parties connect with their voters, thus bridging the gap between them. Along with growing interaction, digital and social media also permits targeting the promotion and tailoring it in a way that the campaigners are trying to achieve.

Digital marketing strategy is now part of the campaign briefs and politicians/political parties are spending augmented amount of resources and time and on digital marketing. The increasing practise of digital media highlights its effective role in persuading voters and their behaviour. Digital marketing is not only a fast rising force in the current marketing field, but it is also set to be the future of marketing. It is very probable that digital media will shortly replace more traditional forms altogether.

In the end, if you belong to any political party and want to be part of it in the nigh future, this is correct place for you to get on track. We will put together this multi-faceted Digital tools series on using social media in political campaigns to give you an edge it desires to win and influence this exhilarating space.

Want to discuss more? So get in touch with us now!!!!!!!!!!!

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Source=https://www.newvisiondigital.co/digital-marketing-for-politicians/