The Do's and Don'ts of Hashtag on Social Media in 2024
Hashtags was introduced by Twitter in 2007.They have become very important to the way we talk online.They help to organize content and keep a track on what people are interested in today.Plus, they make it easier for others to find your posts, even if they’re not following you.If you’re a business trying to get noticed on social media, hashtags are super helpful. Learning how to use them well can make a big difference in how successful you are. Just follow these easy tips to get started Keep it simple.Don’t use too many hashtags on one post. Stick to just a few that really relate to your posts. Be specific. Use hashtags that are relevant to your business and what you’re posting about. This helps the right people find your content. Use what’s trending. Sometimes, using popular hashtags that lots of people are using about can help more people see your posts or some event related hashtags for example #happyrepublicday #socialmediamarketing.
Do your own research Picking the right hashtags can make a big difference in how many people see your posts. It’s all about doing a bit of research and thinking ahead.First, think about what your post is about and who you want to see it. Brainstorm some words or topics that really fit your content and the people you’re trying to reach. Then, check out what hashtags other businesses like yours are using. This can give you some good ideas. With a little bit of planning and research, you can choose the perfect hashtags to help your posts get seen by more people!
Don’t use a Hashtag just because it’s trending Using a really popular hashtag might get your post seen by more people, but if it doesn’t match what your brand is all about, it could confuse or turn off your followers. It’s important to stick to hashtags that really fit your business, what you’re posting, and who you’re trying to reach. So, only use hashtags that make sense for your brand and the stuff you’re sharing. That way, you’ll keep your followers engaged and interested in what you have to say.
Do different for each platform The number of hashtags you should use depends on which social media platform you’re on. For Twitter, it’s best to keep it simple and use just one or two hashtags. Using too many can actually make your tweet less popular. On Facebook, hashtags don’t really get used by many people for searching stuff, so most businesses skip using them. LinkedIn is more about being professional, so it’s best to stick to just one or two hashtags to categorize your marketing posts. Now, Instagram is where hashtags really shine. You can use up to 30 hashtags per post, but it’s best to stick to around 10. Using too many can actually make your post less popular. So, it’s all about knowing the best for each platform and using hashtags wisely to get the most out of your social media posts!
Don’t over do it Using too many hashtags can make your message seem less important and might make you look like you’re trying too desperately. Sure, you might get a few extra followers, but they might not be the kind of followers you want like spammers or people who just want you to follow them back. Here’s a simple rule use just the right amount of hashtags for the social media platform you are using. And try not to use more hashtags than actual words in you’re post. That way, your message stays clear and you attract the right kind of attention.
Don’t use long words or phrases When you’re using hashtags, make sure they’re short and easy to understand. This is super important, especially if you’re creating a hashtag for your brand. If it’s hard to remember or spell, people won’t use it. And here’s a tip, don’t use spaces or punctuation in your hashtags. It won’t work! Instead, if you want to separate words, use capital letters for each new word, like this #OhhHii.