Are you a haphephobe?
If you are, I don't blame you. Haphephobia is the fear of being touched. Now, we all know that there's a difference between fear and a full blown phobia. For example, I'm not a fan of crowds because the energy of a large group of people tends to be overwhelming and overstimulating, which in turn leads me to be cranky and tired. I tend to steer clear of crowded events for this reason, but this is a far cry from agoraphobia, a condition which keeps people housebound in its more extreme forms. I'll put my aversion aside if Aerosmith is in town, believe you me.
But have you noticed how averse our culture is to physical contact in all but the most extreme forms? I find myself apologizing if my purse so much as brushes against someone else's. An automatic response to making contact with a stranger, or even an acquaintance is, "I'm sorry." We are saying, "I'm a sorry person for making the slightest contact with you."
Obviously this makes my job harder. Not because I have to sell people on the benefits of massage therapy- I stopped marketing to the uninterested a long time ago. No, it's convincing those people that love massage, that feel wonderful afterward, and intellectually and viscerally understand the benefits, to keep coming as often as they should. To spend the money on themselves, book a standing appointment, and say no to other priorities that put pressure on their time. It's my theory that the shame built into our culture around touch constantly erodes my clients' commitment to advocate for themselves when it comes to keeping their commitment to massage therapy as part of their health care plan.
I always use this example: The kids are both home on vacation, in-laws are coming into town in a couple days, and the house needs to be cleaned. You have an appointment with your doctor. Hubby asks, "Sweetie, do you really need to go in for your physical? I could use some help getting the kids to soccer."
In truth, no one asks that. No one cancels their doctor's appointment unless it's a real emergency, nor asks it of their loved ones. But a massage therapy appointment is one of the first things to get crossed off the list for many people.
If this is you, and it's definitely been me, I encourage you to use the following language the next time you are challenged about massage as a health care priority.
"Where are you going?"
"I have an appointment."
"For what?"
"Health care."
That tends to be the end of it, and if not, you've reminded yourself and given yourself that extra little reminder to pick up those keys, get in the car, and say 'yes' to your health.
I don't blame anyone for making massage a low priority. It's a reflection of a culture that has lost touch in a very deep way with the healing effects of human contact. But we all get to choose whether we keep buying into that, and whether we teach that to our children.
The next time you accidentally brush against someone, don't apologize. Smile, put out your hand, and initiate contact. It might just heal you both.
















