Digital Marketing strategies to help you grow your business in Dubai
When it comes to forming an effective digital marketing strategy, there is no such thing as one strategy that fits all solutions. A strategy that works for another business or your key competitors might not do the same for you. There are just too many variables involved. That’s why it is a good idea to form a region specific digital marketing strategy while considering the key local factors like audience behavior, cultural dynamics etc.
For an international market like UAE where there is tons of competition, you have to be particular while formulating and implementing a strategy. Although, it’s better to leave it to the professionals and hire a reputed local agency that offers digital marketing services in Dubai, if you want to get a hands on experience and do your own marketing, let’s take a look at the top digital marketing strategies that could help you grow your business in UAE.
Concentrate your efforts on acquiring organic traffic
In a market like UAE where businesses that are already established have strong resources, it’s difficult for a startup to compete with them in paid marketing. Now, this does not mean that you give up on paid marketing, try to rely more on organic marketing i.e. SEO & SMM, which is always better in the long run.
Here is what you can do to make sure that you have a strong SEO strategy in place
Optimize your website content
The thing about website content is, you need to put yourself in your customer’s shoes to be able to write it from their perspective. Make sure that each page content has the relevant queries as well as the local keywords incorporated in it. It would also help to link your content internally throughout the website.
Create a strong network of backlinks
Backlinks are the key to not just getting discovered by your target audience but also improving your domain score. There are a number of ways to acquire backlinks relevant backlinks for your website. Your best bet is to reach out to the local bloggers and websites within your industry to create a strong backlink network.
Improve your overall user experience
At the end of the day, all your SEO activities should be directed towards offering a good user experience to your visitors. Your website should not only be visually appealing but also have a seamless functionality.
This is something where you need to use your own better judgment. Sometimes it’s better to incorporate a tutorial video into a page instead of filling it with a whole lot of text explaining a complex process. Similarly, if you are selling something on your website then it would be unwise to entangle your visitor in a bunch of content about the product instead of featuring a clear add to cart button.
Be active on social media
People in Dubai and UAE in general are quite active on social media and the first rule of digital marketing is to be where your customers are. Here is a pro tip, If you are looking to make the most of your social media, step up your visual game and produce more video content as it is always preferred over text based content by all the major social media platforms. Usually, video production requires the relevant resources so if you don’t have them at your disposal then you can always hire a Digital Marketing Agency In UAE to do that for you.
It may seem like a good idea to look up to the big players and copy what they are doing but doing that does not guarantee success. It’s always better to come up with your own strategy or seek help from a professional local agency.
origamiaround
romaincrisis
andulkaphoto
ellievsbear
discoholicmusic
2087
snowghoul
stormborns