Edgewell Inspiration Room

A place to share creative work and research, articles that make you laugh and cry, trends that make you grin and cringe, or your deepest woes for the internet to see Just have fun and tag whichever pages you want the post to show up under in the menu.

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Why Sexually Transmitted Infections Can’t Shake Their Stigma

We live in an era of sex positivity — until we get positive test results. And that’s unfortunate, because S.T.I.s are on the rise.

Even though STI’s are incredibly treatable, getting more common by the year, and 50% of sexually active people get one before they are 25, there is still an outrageous stigma to them in our society. There will be a brand that addresses this stigma and gains a lot of attention from it, LET”S MAKE IT US!

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Unilever warns it will sell off brands that hurt the planet or society

Unilever has warned it will sell off brands that do not contribute positively to society, with British favourite Marmite and Magnum ice-cream among the big names thought to be vulnerable to a cull linked to the company's sustainable business agenda.

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'Streetwear culture has become very normal': What ComplexCon Chicago said about the state of the industry – Glossy

As streetwear moves further from its subculture roots, its Chicago iteration showed that ComplexCon, typically hosted in Long Beach, California, is increasingly appealing to the masses. For the Chicago event, the company worked to connect with a wide swath of the local community and increasingly catered to female shoppers, among other initiatives to tap streetwear’s growing fanbase. The result, many attendees and brand representatives pointed out, was a family-friendly affair.

Worth noting: this event portrayed how well “hype” does in the fashion industry.  Even though it’s a different industry, its always good to think about for potential partnerships/future campaigns!

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P&G Donating $529,000 To U.S. Women’s Soccer Team Isn’t A Cheap Shot In Pay Gap Debate

P&G donating $529,000 to the USWNT is the latest example of long-standing strategy that P&G uses for connecting with its customers.

P&G putting money toward closing the gender pay gap.

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2019 Brand Actions Library

BRAND ACTIONS 2019 LIBRARY PLANNING DIRTY

A great compilation of daring, conversation-provoking work done by brands in all categories. Good place to source competitive, inspiration for briefs, thought leadership, etc. 

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When Did You Realize American Health Care Was Broken?

Eight women share stories of their frustrating, exorbitantly expensive, and demoralizing experiences with the U.S. health-care system.

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Target’s own-label brands are helping it reach more diverse shoppers, and boost sales

In the past two years, Target has debuted dozens of private-label brands across all of its product categories – from cosmetics to clothing. As the retailer rebuilds its strategy around properties customers can’t get anywhere else, its top creative Todd Waterbury and chief diversity officer Caroline Wanga explain how taking an inclusive approach to brand-building is paying off.

Retailers are the frenemy. A good reminder why building brand love matters, as private-label is always going to be the cheaper, rational option (with optimal shelf space since Target’s best interests are to sell its own products). 

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The anti-CEO playbook

Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past -- and shares his vision for a new, "anti-CEO playbook" that prioritizes people over profits. "This is the difference between profit and true wealth," he says.

A great TED talk by the founder and CEO of Chobani talking about how to create a purpose-led business that creates wealth for people and communities, not just shareholders. 

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Air Travel And Climate Change: KLM's "Fly Responsibly" Campaign

KLM is seeking to become a climate leader in the aviation industry. Its campaign, Fly Responsibly, urges travelers to explore taking trains for short distances, pack lightly and purchase offsets for their flights. This campaign nudges passengers to do things that benefit them and also the climate.

KLM is showing that you can stand for a cause, even when it seemingly hurts your bottom line. The airline leveraged its Dutch heritage (a culture of sustainability) to actually advise travelers not to fly as much in an effort to decrease the aviation industry’s massive carbon footprint. 

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How DTC health care brands are plotting their growth strategies - Digiday

DTC health care brands are starting to grow up, but still face an uncertain road ahead.

Lots to learn from how DTC plans to make inroads on existing brands’ share. 

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Amazon Alexa is now going to start diagnosing and treating your health conditions

Amazon's Alexa device is now linked to the UK's national healthcare system's website to offer health advice.

People are turning to voice for more than just the weather. How can we take advantage of emerging technology to meet consumer needs when and where they happen?

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Some of America's most iconic brands are losing their luster

The companies that once used to set the trends are now the followers.

Challenges facing legacy brands as they look to compete with upstarts and disruptors.

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To Transform Your Industry, Look at Someone Else’s

What a team of surgeons learned from a field trip to the airport

An interesting method from IDEO to quickly cultivate empathy with your consumer. Worth a read. 

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How We Can Eliminate the Tampon Tax Nationwide — Once and For All

Jordana Kier is cofounder of reproductive health brand LOLA and Jennifer Weiss-Wolf is cofounder of Period Equity, the nation's first law and policy

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What a Pediatrician Saw Inside a Border Patrol Warehouse

Dolly Lucio Sevier evaluated dozens of sick children at a facility in South Texas. She found evidence of infection, malnutrition, and psychological trauma.

How can we help these children, and help their parents exhale, by letting them know their children are cared for?

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10 Things To Know About Zappos Customer Service

If there's one thing synonymous with Zappos, it's providing superior customer service. Here's how we deliver happiness daily.

As a potential partner, what if we partnered with a brand that wants to tout their customer service abilities, giving us access to their network, and giving them the opportunity about how amazing their call centers/service are. 

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Why We Always Get Sick While Traveling – And How To Prevent It

The reason for the wave of sickness that has hit Hillary Clinton and her staff could be plain bad luck -- but it’s also not out of the question that lots of traveling and long hours had a little something to do with it. Here's why that happens, and tips on how to prevent it.

Travel is a way people get a break, EXHALE, and release. But if people are always getting sick during/after their travels, could this be an opportunity for us to help?