ef designs

Philly and South NJ based Graphic Designer and Digital Illustrator. I love colors and bright design.

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Project Title: WXPN Special: "Through the Decades" Labor Day Stunt

Client: WXPN Internship

Year: Fall 2023

In Partnership With: Em Costello, Digital Marketing Content Producer for WXPN

Project Description: WXPN is a not-for-profit radio station that often hosts special blocks of music from just one band or artist. For this Labor Day stunt, the blocks of music were for specific decades. This project was worked on in tandem with Em Costello, who created the collages for each decade. I took these collages and created individual assets for each decade as well as an overarching asset for the stunt itself.

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Project Title: WXPN Special: PHISH Stunt

Client: WXPN Internship

Year: Summer 2023

Project Description: WXPN is a not-for-profit radio station that often hosts special blocks of music from just one band or artist. For this stunt, the artist was PHISH. I wanted to create a design that had similar vibes as their 2023 Summer Tour Poster, which was SpongeBob inspired. I used bright colors and subtle textures (such as the background texture of sand) to create an eye catching piece for the event.

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Project Title: Yayoi Kusama - Polka-Dotted Lecture Series

Class: GD304 - Type IV: Expressive Type

Year: Spring 2023

Project Description: We were assigned a fictitious lecture series based on an artist of our choosing. We used expressive typography to create a piece based on the name of the artist, then used this in multiple applications (including the above poster and outdoor banners). The project utilized expressive type to explore type as image or symbol instead of being strictly readable.

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Project Title: Experimental Design Magazine Spreads

Class: GD212 - Type and Image

Year: Spring 2022

Project Description: The project was to find multiple articles on one design topic and combine them into a magazine. While the articles were not my work, the images and elements combined to create the layout were. We worked to create not only an easy to read layout, but also an eye-catching one.

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Project Title: Baba: Coffee, Cupcakes, & Cabbage (Cafe/Restaurant)

Class: GD351 - Symbol Design

Year: Spring 2022

Project Description: Baba is a small Polish food stand and restaurant within the Quakertown Farmers Market in Quakertown, PA. It stood out to me because of their specific menu that included coffee, cupcakes, and traditional Polish cultural patterns/colors and the idea of a babushka to create the logo and branding assets.

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Piece Title(s): Molly (left), Rolo (right)

Year: Summer 2023

Purpose: I was invited to be a guest artist for the pet portrait fundraiser hosted by an Animal Rescue League in PA. Portraits of individual pets were commissioned by their owners for a fee (donated to the ARL) and artists from all over Pennsylvania and the surrounding areas depicted the beloved furry family members through drawing, painting, crocheting, wood burning, and more. This was an incredible rewarding and fun project, topped off by a gallery showing of all of the pet portraits. The fundraiser finished with a voting competition for the best portrait.

Method: Digital with Procreate for the iPad Pro, Apple Pencil

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Piece Title: Hexaptych

Class: Drawing as a Contemporary Practice

Year: Spring 2021

Project Description: A hexaptych (series of 6 pieces making up a whole piece) that was completed as my final. The pieces are on a mix of clayboard, hardboard, and waterboard and were made using a variety of markers. The abstract imagery is meant to complement in not only the matching color palette, but also mood and interpretation of organic shapes.

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Project Title: Insight (Retail Optical Brand)

Class: GD 203 - Intro to Graphic Design

Year: Fall 2021

Project Description: We were challenged to build a new brand from the ground up and create mockups of necessary assets for the brand. I chose to create a retail optical brand, much like LensCrafters or Warby Parker. My assets focused on marketing in a variety of ways (from billboards to postcards) as well as packaging.

Mission Statement: Insight provides a fresh look at all things optical for everyone. We provide top-notch visual aids (such as glasses and contacts) as well as accessories. We want to revitalize the optical world with glasses and contacts that have you seeing--and looking--your best. Our design strategy works to embody a clean, fresh take on optical devices in an accessible format.