Visual Representation
Unique Selling Points - outside the box, mixed medias, natural influences, cross cultural, motivated, sustainable thinking, big ideas.
Values/Strengths/Weaknesses
Coming from a more visually creative course in Australia to a more user-centered approach in design has allowed me to broaden my concepts and skills. I have strong values in sustainability and ethics and will usually incorporate these values into my designs. I hope in future work I will be able to continue this and even educate clients on how to be more sustainable in their processes.
I believe one of my strengths involves thinking outside of the box but at the same time this could be a weakness. In the image above I have deliberately placed my body outside of the circle to enforce this concept. Since coming to Amsterdam, I have realised that maybe it isn’t always the best thing to think outside of the box as many clients will want something that looks the same as everything else - to make the user experience simple and easy. This became apparent when creating the assessment for HCI & Seduction, as I truly took my design to a different level. I enjoyed this process, but also, reflecting on it, I believe I should have stuck to a more simple approach.
As I come from Australia, my designs have always been heavily influenced on my surroundings. Growing up in nature has created a unique appreciation for the outdoors. This influence has made me develop a particular style throughout all of my designs. Since coming to Amsterdam, I have tried to do new things and get out of that box.
I believe studying in two different countries is a strength of mine. It has allowed me to see different elements of design and has opened my eyes to a new world.
Another strength is my use of mixed media. During my studies back home, I have learnt typography, photography, illustration etc and outside of my studies I have begun my own lasercut jewellery label and worked with my hands to create ceramics and other creative projects. This has all come together now to create my unique style when designing digital media.
I am highly motivated to learn, and am always excited to start a new project. I love designing and believe this is definitely a strength. I usually begin with a big idea, and am now learning how to condense my big ideas to simplify the project.















