Hyper-targeted ads I wish I see in real life #02
A year ago, I overheard 2 senior copywriters (guy and girl) discussing work things. At one point, he said to her that the concept was smart and profound. I could tell the guy meant it, as they both were the no-bullshit no-filter kind of people. The girl stopped for a second, and instead, she told a self-deprecating rebuttal and accused the guyâs sarcasm. To which the guy replied, âHey, I thought the best of you! But you thought the worst of yourself.â
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They continued brainstormingâ but that one sentence right there, I wrote it down on my notebook for me to remember. I even made a doodle of it and glued it to their table.
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A year later, about Last week, I was discussing something a bit off-topic from work with colleagues. I forgot what exactly was that, but I churned something that made everyone went âoooohâ in a good way. Then this Sr. Copywriter guy, who was part of the discussion, said something good about me and what I say.
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But instead of appreciating that, I shook it off and accused him of being sarcastic, and I threw some self-deprecating statement for a laugh. His face changed from calm to hurt. He took the little doodle I made in his desk and said âI thought the best of you, but you thought the worst of yourself!â and then we laughed.
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Later that day when I went home, I thought about that. Of how sometimes I have little confidence in me and conditioned myself that everyone just lipservicing and throwing words cause I feel Iâm not enough and Iâm not even that good and I donât deserve that good words. Like, they donât mean it, they just say things, like I donât deserve the good things if I donât burn myself out to earn it first. Yadda, yadda.
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Oh wow. Sometimesâ I thought the worst of myself. I am THAT person who allows bad voices make it hard for me to just feel a twinge of joy. Yikes. Also, Hand lettering + Photoshop + After Effects, Blank space from walls in the neighborhood.
