You Can't Trust The Media
No, this terrible rendition of Lilo & Stitch is not a success (yet). While $341.7 Million dollars seems like a lot, what if I were to tell you the movie cost $200 million just to make and advertise? That means that the movie has only actually made Disney a measly $141 Million dollars. And since Disney is a massive company, those earnings are barely profits.
The press is trying to play on people's FOMO (Fear Of Missing Out) with dark money from Disney. These articles are PR in the guise of news. It is actual propaganda.
To put it in context, the original Lilo & Stitch from 2002 cost $80 Million to make, and the movie earned $270Million in the global box office. This was considered a financial underperformer and "modest" return. That's over three times the budget for the film.
Of course we are unsure of the money spent on marketing as studios typically do not share that information, but we are aware that even the original film had an inflated marketing budget compared to other movies coming out at the same time as well. But a marketing campaign being the same price as the film itself is pretty unheard of and partly why Disney is boasting about the amount of money they are spending on this film.
But the fact that advertising costs are typically hidden should also raise some eyebrows. Why would Disney give a firm number for their advertising budget? It's reasonable to take that 1 Million as a rough estimate. It probably is a higher number.
I also want to mention it seems odd how quickly we are getting Global boxoffice numbers. It feels like they may be trying to beat the bad press coming out.
But at the end, this still isn't a runaway success. Even by Disney's own reported numbers, this isn't that impressive. But the media will try and tell you it is.
This is how propaganda works.
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