The Story Behind Michelin
In 1889, two brothers, Andre and Edouard Michelin, embarked on a great human and industrial odyssey to develop modern transport solutions – the key to freedom and economic development – through ceaseless innovation.
A cyclist had come to the Michelin plant to repair the Dunlop tires on his bicycle. It took three hours of labor and overnight drying to repair the tire and glue it to the rim. It was then that Edouard Michelin first dreamt about a tired for the future… a tire that would be easy to repair.
By 1891, Michelin had filed its first patents for detachable tires that could be repaired in a quarter of an hour; and in the Paris-Brest-Paris bicycle race, ultimately won by Charles Terront on Michelin detachable tires, the public had a chance to see them.
Did you know? The Michelin brothers even scattered nails on the road to prove that, with a detachable tire, a flat tire was no longer a big deal?
In 1898, at the Universal and Colonial Exhibition in Lyon in 1894, the entrance to the Michelin stand was decorated with two columns of tires piled high. This prompted Edouard Michelin to remark, “Give it some arms and legs and it would look like a man.” Soon after, Andre Michelin created such a character, based on a sketch by the illustrator O’Galop.
By 1900, when Paris was preparing for the World’s Fair, brothers Edouard and Andre Michelin realized they could help vacationers riding on MICHELIN tires have a less risky, more practical journey. They created the MICHELIN Restaurant and Hotel Guide, a small, red book that has been placed in knapsacks and on dashboards ever since. And from there, they just kept expanding. The first Michelin road map was published in 1908, the detachable steel wheel (our current spare wheel) in 1913, and in 1926, they published their first regional tourist guide (our current Green Guide), about Brittany, creating the provincial restaurant star rating system. The Michelin brothers have had an impact on every mode of transportation there is, be it bikes, cars, planes, or trains, and we continue to celebrate their heritage by providing a wealth of indispensable information to travelers everywhere.