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What Is The Use Of Digital Marketing Tools In Canada?

Digital marketing is very important in today's world. It is a way to connect with different businesses in a digital space.

The digital marketing tools in Canada help to connect businesses with appropriate audiences. The use of SEO, PPC, social media and email marketing helps to achieve this job.

The tools of digital marketing depend on the type of work that should be done. It allows firms to create and measure the campaigns. This makes it easier for us to know whether the campaign is effective or not.

Tools for digital marketing

The common tools that help to boost your work are as follows:

1. Social Media tool

Social media is one of the common platforms that has gained popularity. The commonly used apps are Facebook, Instagram, Snapchat, etc.

These are good for advertising your business. It is because they are widely used by the majority of people. Moreover, they can reach a lot of people within a short period. Some features present in them are designed for marketing purposes.

For example, the Facebook ads manager helps to track performance and also run ads. The social media tools make it easy to schedule social posts and check their engagement.

2. Content marketing tool

These tools are of great use for those who aim at content marketing. It is useful for creating and curating content. With their help, marketers can focus on creating content that will attract audiences. It also helps to increase engagement. Tools like Hubspot and CoSchedule are the most effective ones in this section.

3. Designing tool

Design is an important part of marketing. It helps to create the identity of a brand. Without a specific design, it is very difficult to separate it from others.

The common tools to create a design are Adobe Photoshop and Canva. These tools make use of graphics to create unique designs. Most importantly, designs should vary from brand to brand, or it can create confusion.

4. Email marketing tool

Email marketing is the earliest method used by businesses to spread awareness. It is one of the most effective methods to convert leads. Specifically, personalized emails with the names of the customers can increase sales.

It helps to increase the engagement of users with the brand. The engagement is visible through the activities of users. These activities are signing up for websites, buying products, etc.

5. Analytics tool

Analytic tools are an important set of tools used in digital marketing. They help marketers to optimize the content. The work of the backend and frontend is done by using the analytic tool.

They provide a brief idea about how content is performing in front of the audience. Tools like Periscope are important to track data, conversion rate, and search performance.

The importance of digital marketing tools in Canada

Every business needs digital marketing and the reasons are present below.

1. Flexibility

Marketing tools provide you with the flexibility to check and handle campaigns. You can even stop a campaign in real-time if it is not performing well.

Effective digital marketing uses ads, social media posts, email, and content marketing. Learning the ways to market yourself is beneficial for the future.

2. Affordable

Digital marketing is less expensive than other methods of marketing. You can reach out to a huge crowd with the least effort in this method.

The prices are dependent on the type of business and the marketing goals. In general, the prices paid behind ads are lower than other forms of marketing.

3. Tracking

Communication is essential for a business. With the help of digital marketing, you can track the activities of customers. It helps you to view the type of ads that the customers have seen before making a purchase. These tactics give you an idea of the area that is effective and the one that needs improvement.

4. Multimedia

Using multimedia improves customer engagement. These are photos, videos, audio, etc.

The more you use them, the easier it will be to address the message to the audience.

The use of designs and effects increases the attractiveness of content. Furthermore, it is important for any type of publicity.

Final thought!

Nowadays, the majority of people use smartphones and the internet. It involves many activities such as viewing ads, social media, etc. Digital marketing is an effective way of reaching out to a larger crowd. We at Helium provide effective solutions to your marketing needs. We use advanced digital marketing tools in Canada to boost your business. Feel free to contact us through the website by filling up a form.

The article was originally posted on: What Is The Use Of Digital Marketing Tools In Canada?

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Why Do Businesses Need An Email Automation Tool?

Email automation tool plays a key role to increase productivity within a short time. It is useful in managing repetitive tasks. Thereby, helping you to focus on several other aspects.

As a business owner, you would like to stay connected with your customers. Email automation is a powerful marketing tool that allows you to do so.

It allows you to send the correct information to the right customers at the right time. Thus generating leads as well as increasing sales from potential customers.

Email automation is the way to create emails that meet the needs of a customer. It allows you to send automated messages without working on it every time.

With the help of an email marketing platform, you can get knowledge about the target audience. This is by getting an idea about their behaviour, choice, and previous sales. The tool helps to personalize customers' experiences and increases the relevance of campaigns.

The importance of email automation tool

Email automation helps your business in many ways. Some of them are as follows:

1. Personalization of experiences

The key to ensuring the smooth functioning of your business is personalization. Customers are attracted through personalized content.

91% of customers prefer businesses that provide recommendations and offers.

A report in 2019 shows that 72% of customers responded to marketing messages. These messages reflect the services that interest them.

About 90% of customers find personalized content appealing.

Email is one of the leading tools used by marketers to enhance the customers' experience.

An experiment showed that there is an increase in click-through rates by 11%. These are the products based on the activity of the site. Furthermore, the revenue from these products grew by 38%.

2. Improve the retention rate

It is easier to sell products and services to an existing customer than to convert a new one. With the help of automation, you can stay connected with them. Customer retention is essential for a business. The higher the customer base, the more successful you will be. You should schedule a message for your customer so that they do not go long without your response. The most important thing is to generate relevant messages according to individual preferences.

A personalized text is more compelling for customers, and it helps to generate leads.

By sending automated emails, you can upscale your business. This also helps to decrease the load on manpower. The activities of customers notify the system about the kind of message to send.

3. Make the most of your marketing team

According to a survey in 2017 respondents showed positive responses toward email automation. They believed that automated email marketing can improve the productivity of an employee.

72% of people said that they would use the saved time on critical work.

69% trusted that automation is an effective way of saving time.

59% of people said that they would save 6 hours in a week. It is the time spent on repetitive tasks.

The goal of the email automation tool is to build strong relationships with customers. This would effectively reduce the time of marketing team spent on repetitive tasks.

4. Create scalable marketing strategies

While sending emails manually, the size of staff limits the number of customers. Within a period, you can cover up a certain number. However, once the custom base is doubled or tripled in size, there will be issues. Automated email projects marketing efforts for your business. The process is set up in such a way that it notifies each time someone signs up.

When the customer submits a signup form, then you do not have to worry about responding. The whole process is automated.

You can use triggered messages for capturing the attention of users. For instance, use a “subscribe now” option after stating all the necessary information.

Welcome emails play an important role. Although it is not necessary to respond to emails, people notice when you do not send one.

Following up a subscriber with a welcome message can help to turn new leads into customers. It takes a single click to add products to your cart, but a follow-up takes more effort.

Conclusion

Many people interact with a company before they become permanent customers. A "drip campaign" is a process used in such cases. It focuses on useful content about a product, company, or industry. The drip campaign messages are only for prospects that had shown interest. For more information on the email automation tool contact Helium CRM. You can log in to the website to get started.

The article was originally posted on:  Why Do Businesses Need An Email Automation Tool?

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What Is The Importance Of Live Chat Software?

When was the last time you used Facebook Messenger or WhatsApp to text someone? While reading this post, you are probably thinking of WhatsApp at the very least.

Nowadays, we struggle to fathom life without messaging. It enables us to interact with friends and family while also developing our skills. This brings up messengers as instruments for business.

Businesses may find it difficult to communicate with customers over different mediums. Social media, email, phone, and in-person communication are currently the most common. Especially if you deal with numerous clients daily. Live chat comes to the rescue in this situation.

By the way, there are different live chat software available that makes our work easier.

But is live chat effective? And the simple answer is yes. To make it simple, let's get the detailed story of live chat.

Importance of live chat software

Smart companies are already aware of the benefits of live chat assistance. Such a tool covers sales and marketing within a company in addition to customer support. Your website may generate more income, and offer prompt service by using a live chat widget. Moreover, it helps in increasing brand awareness and visibility. You can call it the future of customer assistance by the intensity of its growth.

Are you interested to know why? So let's focus on the benefits of this software.

1. Increase in customer satisfaction rate

If you want to survive in the competitive market, then customer satisfaction is all that you need. Having a strong customer base increases the value of your company. But you need to earn their trust with your services.

Now, if you are thinking of live chat, it has set a record in this case. When compared to other customer care channels, it shows a high satisfaction rate. i.e. 73%. On the other hand, 61% of consumers who used email assistance were thankful. And 48% of those who use social media were pleased with the support they received. These supports were through relevant channels.

2. Economical

Live chat has the benefit of being far more maintained than any other form of communication. Therefore, live chat help costs only $5 for every contact, compared to call centers. It is $12 per interaction.

Live chat maintenance statistics can change. Some say that it is 17% less expensive than customer assistance over the phone. While others are sure that it is 33% less expensive.

Live chat is currently the most affordable customer service solution. This is because one support representative can manage multiple discussions. And at the same time assist multiple clients at once.

3. Increase conversion

Did you know that live chat can increase conversions? Yes, it's true. The more conversions, the more will be your sales. According, to a survey, it was seen that there has been a 20% increase in conversion rate with the live chat mechanism.

So what are the chances that a live chat will increase the purchase? Well, it is somewhat tricky, but you can expect 40% of customers to make repeated purchases. By the way, it is from the same website and not others.

While talking with a customer support representative via live chat, 13% of customers are ready to make a purchase once or twice each week. However, if they receive help from a live chat agent, 28% of customers are likely to add items to their carts.

4. Customer retention

Did you know that customer retention is challenging? Yes, it doesn't mean that once you got a customer, they will be your lifetime partner. But do you know why customer retention is given much importance? Since it takes a lot of work to attract new customers, a high priority on customer retention. With live chat, a company may be reachable 24/7. It also allows responding to customers' queries to enhance goods or services. This is an effective way to retain customers.

According to 63% of users, Customers are more inclined to visit a website again if they have recently used live chat. However, 62% of them had no problem purchasing from a website that offers live chat help.

5. Better customer experience

You must satisfy customers' expectations while talking with them if you want to optimize the customer experience. A superior client experience is just around the corner with a communication tool like live chat.

Live chat has the quickest first response time, with an impressive result of 2 minutes and 40 seconds. This is nearly as quick as making a phone call. Emails and social media, on the other hand, show different data.

Final thoughts!

By now, it is probably clear that live chat technology is an efficient client communication tool.

To survive among thousands of others, you need to use such software to stand out among the crowd.

To know more about live chat software, contact Helium CRM.

The article was posted on:  What Is The Importance Of Live Chat Software?

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What Are The Benefits Of Using Digital Marketing Tools In Canada?

Today's world places a high priority on digital marketing. It is a technique to communicate with various companies online with the help of different digital marketing tools in Canada.  

In Canada, digital marketing solutions support the connection of businesses with the right demographics. This task is made easier with the aid of SEO, PPC, social media, and email marketing. Also, it enables them to use the most recent tools and technologies. This in turn enables them to maintain an advantage over their rivals.  

The digital marketing tools vary depending on the kind of work that has to be done. It enables businesses to plan and test campaigns. This makes it simpler for us to determine whether the campaign is successful.  The use of digital marketing tools in Canada has many benefits.

Why should you use digital marketing tools for your company?

It is a well-known truth that these tools may improve your business demands. Also, use digital marketing tools for business growth and development. They are a necessary and efficient tool in today's environment.

1. Skilled Experts

Expertise and experience go hand in hand. They are among the most important qualities that help a project achieve all its objectives and more. You may find digital marketing specialists who specialize in their job. Even, Digital marketing tools give the greatest outcomes by listing a reputable digital marketing business.

2. A Creative and Technical Sector

A certain blend of technical expertise and creativity is needed for digital marketing. You create catchy headlines for advertising campaigns and may see a ranking of the effort.

3. Go against the grain

A digital marketing agency will consider topics that not all the internal marketing team will. Also, to bring fresh perspectives to the table.

4. Time and expertise

digital advertising agencies specialize in online marketing. In other words, they can offer greater outcomes and have more time to devote to your project than you can.

Even the time it takes to deliver precise findings is far less time than you can achieve on your own.  

5. New Technologies & Trends  

It is evident that you cannot stay up with the most recent trends and technologies in the industry. Only if your company does not provide digital marketing tools. While a professional digital marketing agency will. As a consequence, they may produce spectacular outcomes by using their expertise. 

6. Improved Plans and Ideas  

Stop focusing on what is best for your business. Professional digital marketing agencies will have a thorough idea of digital marketing strategies. Their expertise may bring fresh insights and new suggestions from the viewpoint of the client.  

7. Convenient  

Hiring an experienced digital marketing agency frees up your time and money. So, now you can concentrate on providing your clients with the greatest possible experience. Rather than having to create and execute digital marketing strategies. We will work to provide your company with the greatest digital solutions.  

8. Strong & Successful Marketing

A professional company that offers digital marketing tools knows how to develop tools and goods. They are aware of the good and bad practices in digital marketing. They may use their tools to leave a lasting impression on your clients' customers.

9. Outstanding Growth Prospects

The need for digital marketing expertise is rising for many reasons. Companies are aware of the advantages that digital sites and the Internet may provide. They may expand their audience, grow their business, and increase income by using digital marketing.

10. Cost-Efficient

Hiring a professional digital marketing agency helps you avoid spending money on hiring procedures. The ongoing framework costs like:

paying for extra workers,

tools,

wages,

taxes

it lowers the price of acquiring the required goods and tools

11. Portable Premium Tools

The best tools required for digital campaigns to reach the target audience. This will be possible with a professional digital marketing agency. When you choose a reputable company, you'll get quality tools as well as experts who can use them on your behalf.

12. Experience with Professional Native Ads

Native advertising has gained demand. It is quite efficient. It necessitates thorough market research. The experienced digital marketing agency uses data-driven solutions. It can help you better understand your company's operations through organic advertising.

13. Begin a business of your own (or Promote the Existing One)

Digital marketers are well-versed in a wide range of online resources and platforms. They can introduce websites, produce goods, and sell to the intended audience.

14. Resilience in Scaling

Use expert agency-provided digital marketing tools for your company. Rather recruiting full-time staff is one of the largest advantages. Hiring a digital marketing agency allows you to scale up or down as needed without incurring extra fees.

15. Measurable Objectives

With the help of a skilled digital marketing company:

you may check advancements in one tab with significant objectives.

they can use some key performance indicators and offer regular reports.

16. Improve Your Pay  

Digital marketing experts are in great demand, as we have said. Due to the great demand for positions in digital marketing, salaries are high.  

Easy to Begin a Career  

You must put the fundamentals of internet marketing into practice and build a portfolio. Then you will perform better if you want to become a digital marketer.  

Are you prepared to launch yourself in the online world? To learn more, contact Helium and get in touch with our team.  

The article was originally posted on:  What Are The Benefits Of Using Digital Marketing Tools In Canada?

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Get More Productivity With An Email Automation Tool

In the hundreds of emails, you send out on a monthly basis, are you dealing with gloomy conversion rates or sad ROI? Quickly get more productivity with an email automation tool for your business growth.

If you nod, you've found the appropriate article.

Do you realize how email marketing automation may increase your productivity?

However, first, let's quickly review what email automation is and how it works.

What is Email Marketing Automation?

An efficient eCommerce marketing technique for identifying if emails are effective or not is email marketing automation. Even better, automating email deliveries is influenced by audience behavior and client demands.

When you connect your website analytics with your email marketing tool, you may target customers based on their:

Behavior

Preferences

Previous sales

The experience of each customer may then be customized, and your automated campaigns will be more relevant.

Benefits of Email Marketing Software

The major benefits of email marketing might support the expansion of your brand. That is why this program is so beneficial. It may do many tasks that help email marketing software fulfill its goals. Even better, it can achieve this aim more than a typical marketing department.

1. Automated Sending

Email marketing tools simplify the procedure, which is otherwise manual and labor-intensive in other businesses. All you need to do is write a message to increase customer loyalty.

2. Measurable Results

In terms of results, other marketing tools might be more generalized. The data from email marketing is more accurate, so it sticks out. To help you mine consumer data and convey

that data using clear reports and visuals, the software class has created accurate metric analysis components.

3. Inexpensive Marketing

The majority of companies seek out expensive marketing strategies and pay the price. Email marketing is beneficial for both small and large companies, though. It may reach more people and cost less than other types of web marketing. This sort of software can swiftly and effectively send messages to many people at once or focus on a specific contact list.

4. Higher Customer Interaction

There are many examples of email marketing software that help you to engage with your audience, much like social media marketing. Customers can email you in response, and you can react back in kind. It can reach international users at a low cost and is faster than other media. Compared to other forms of marketing, the information you offer to clients makes them feel more involved. The autoresponders can also be used to take action in response to keyword triggers.

Before they become customers, some consumers have many interactions with your company. Campaigns that "drip" information on a business, item, or sector over time is called drip campaigns.  

The email automation tool ensures that only prospects who have shown interest receive drip campaign messages.  

5. Shareable Content  

Email marketing is now shareable due to exclusive offers and modern social media connections. This may make it simpler to grow your mailing list's subscriber base. Additionally, it is easy because clients may forward and send emails to their own contacts. You may convince your clients to support your company by offering incentives like special deals for likes or shares, with an email automation tool.

6. Wide Reach  

Modern technologies have expanded alongside the development of email marketing tools. Because of this, there are emails that are optimized for mobile devices. This enables you to communicate with your audience even while they are traveling and away from their computers.  

7. Easy Personalization  

Emails may be created using different templates and sent simultaneously to thousands of users. This tool is made even more distinctive by the ability to personalize each one using the visual editor. This implies that you may customize the emails to send customized birthday wishes or customized updates. By including trappable data in the email, such as usernames, this is smart management.

According to a recent experiment, the click-through rate increased by 11% and product sales jumped by 38% when customers understood an advertisement was based on their website behavior.  

90% of customers find personalized content to be very or somewhat appealing.

91% of customers are more willing to spend money with companies that provide offers and recommendations that are specific to them.

320 billion emails a day are anticipated to be sent in 2021. Only 72% of customers will react to marketing messages that are targeted at them.

Email is the most popular personalization method used by marketers.

8. Marketing Preferences in Detail  

Email marketing tool is specific, in contrast to other internet marketing tools that could be confusing or general in their reach. Using data analysis, you may create contact categories based on the preferences of your customers. Based on factors like age, region, or previous purchases, you may make personalized profiles.  

9. Reduction in Workload  

Email marketing tools provide your work as you create the content and the contact list. Automated brand marketing allows you to relax since it removes the need for huge marketing teams, making it ideal for companies of all sizes.  

To Conclude…  

Making your customers happy, using personalized content marketing, and resolving their issues are all great ways to increase your company's email productivity.

All your services, information, and products adhere to this. To connect with your audience and reach them, strive to appear human. Instead of attempting to be aggressive, give value.

Did you find this blog to be helpful, or was your time better spent elsewhere? So, we are here to help you if you need it. Click here to see our website, http://heliumcrm.com/

The article was originally posted on:  Get More Productivity With An Email Automation Tool

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Social Media Marketing Tools Your Way To Success

Social Media Marketing Tools Your Way To Success Social media marketing tools have changed our lives in less than ten years. The websites where you first posted your clubbing images have since been dominated by your mother's and your baby's pictures.

Excellent social media doesn't appear anywhere. There are more than a few mentions and a little amount of eternal content. Sadly, there isn't a secret to success in social networking. Like any other marketing plan, great social media is crafted, measured, managed, and based on a solid and clear strategy. You must stay current with the latest trend, methods, and tools to fulfill your strategic goal.

Social media schedulers reduce our burden and open the door for greater influence by making it easier for us mortals to stay active and engage on social media.  

You should give the following marketing resources a major factor if you wish to freshen up your social media networks.  

1. Buffer  

Buffer began off as a Twitter scheduling tool. Currently, it works with all the main social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google+ (for the one person who still uses it.) Let's look at it.

With Buffer, you can do some cool things:

Use the Chrome extension to share content while you're on the move or add articles and other web content to your Buffer queue.

Automatically shortens shared URLs. You can link your accounts if you use Bitly

Post original images and videos (or use ones pulled from the article you shared)

Use analytical models to track the effectiveness of your material

Plan out your postings so that they happen at different times during the day.

Comment on posts using Buffer

Expand the team

Without spending half your time logged into Facebook and Twitter, a social media dashboard like Buffer allows you to fill your social media feed with interesting and relevant content.

2. Biteable  

An important factor of the game is creating content for social media. Good visual content may help you progress your campaign since it receives three times more engagement on Twitter than plain text does.

You can make interesting, funny, and educational short movies with Biteable to post on social media.

Biteable is a gift for anybody who wants to produce studio-quality content without having expensive resources like film or sound recording equipment since it offers a wealth of free video templates, footage, music, and animated scenes.

Biteable was created to be among the most affordable tools of its kind on the market and simple to use. The majority of features are accessible even with free accounts, and subscribing to Premium is often cheap, so why not add some more excitement and spark to your social media content by making a few quick, shareable videos?  

3. Buzzsumo  

A major component of marketing is research. You need to know what your competitors are doing and whether what you're doing is effective if you want to succeed and beat them out.

With the help of the social media marketing tool Buzzsumo, you may find out how well your content is performing and who is sharing it.

Sometimes you're fired up when you sit down to write content. Other times, it seems like you're pulling teeth and you're happy the deadline was fulfilled. Success cannot be guaranteed, but a social media marketing tool like Buzzsumo can help you improve your chances.

One of the most effective research tools available, it has the following features:  

Find content that is most shared on social media platforms - you may enter your own or another person's domain and see what has been shared socially.  

Track down influencers on certain topics.  

Get alerts based on keywords, domain, author names, brand names, or links.  

Keep close tabs on competitors and do an analysis based on their writings.  

Use it to look for keywords and popular topics that attract your target audience. It may be used to look for engaging new posts to share or to look for content ideas based on what's doing well.  

Buzzsumo Pro is a powerhouse for competitor research if you're willing to spend some money.  

Bonus: A few platform-specific tools

If you use Twitter frequently, FollowerWonk can provide you with a thorough analysis of your analytics. Since the tool is a part of the Moz toolkit, it is worth looking into if you use Moz for analytics reporting.

Check out Tailwind and Buffer's new Pinterest scheduling tool if you use Pinterest often.

Facebook users who want to better understand their customers and community and develop engaging social media marketing campaigns must use Facebook Audience Insights.

Greater corporate reach and targeted solutions

Social media marketing tools, when used properly, have the power to transform your brand. You can create, curate, publish, schedule, analyze, and do so much more with the appropriate tools. Additionally, it translates into greater business by bringing in new customers, raising brand awareness, and boosting engagement.

Are you prepared to rule the social scene? Start stocking your toolkit with the proper equipment. Try a free trial of Helium or contact one of our social media experts right now if you need help deciding where to start!

The article was originally posted on:  Social Media Marketing Tools Your Way To Success

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SMS marketing is one of the most effective marketing methods. It wouldn’t be wrong if we say that text messages are the most effective marketing strategy. Yet, it is under-utilized and under-valued.

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YouTube Analytics to help your business

YouTube Analytics is a free tool that provides valuable insights into your YouTube channel and helps you make informed decisions about your content strategy. Whether you are a small business owner or a content creator, understanding your audience and performance metrics is crucial to growing your brand on the platform.

How can YouTube Analytics help your business?

Demographic Insights:

Understanding your audience is key to creating content that resonates with them. With YouTube Analytics, you can access demographic information such as age, gender, and location of your viewers. This information can help you tailor your content to your target audience and ensure that it is relevant to them.

Viewer Engagement:

It provides detailed information on how your viewers are engaging with your videos. You can see the average watch time, the number of likes and comments, and the click-through rate on your call-to-action. This information can help you understand what types of content are resonating with your audience and what is not.

Traffic Sources:

Understanding where your viewers are coming from is crucial to reaching new audiences. With YouTube Analytics, you can see the sources of traffic to your channel, including search results, external websites, and other YouTube videos. This information can help you identify opportunities to reach new audiences and grow your channel.

Video Performance:

It provides detailed information on the performance of each video on your channel. You can see the number of views, average watch time, and engagement metrics such as likes, comments, and shares. This information can help you identify your most popular videos and understand what is driving their success.

Audience Retention:

Audience retention is a key metric that measures how well your videos are holding your audience's attention. With the Analytics, you can see the average audience retention for each video on your channel and identify areas for improvement. This information can help you create more engaging content and keep your viewers coming back for more.

Playback Locations:

Understanding where your viewers are watching your videos is important for reaching new audiences. With this, you can see the playback locations of your videos, including the YouTube website, embedded players, and mobile devices. This information can help you optimize your videos for different platforms and reach new audiences.

Subscriber Growth:

Subscribers are the lifeblood of your YouTube channel, and understanding their behavior is crucial to growing your audience. With the Analytics, you can see the number of subscribers you have gained and lost over time and understand why this is happening. This information can help you make informed decisions about your content strategy and grow your audience.

In conclusion, YouTube Analytics is a powerful tool that provides valuable insights into your audience and performance metrics. Whether you are a small business owner or a content creator, understanding your audience and performance metrics is crucial to growing your brand on the platform.

By using the information provided by the Analytics, you can make informed decisions about your content strategy and reach new audiences. So, make sure to regularly check the Analytics and use the insights to improve your content and grow your business.

This article was originally published on heliumcrm.com.

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The Importance of Tracking Your Social Media Marketing Results

Introduction:

The wide range of social media tools for marketing has revolutionized the face of digital marketing. It’s no wonder that both SMEs and global enterprises benefit from it. We are sure you have already invested in it!

But, if you are not tracking the performance of your social media marketing tools, it isn’t of much value. Without result tracking, your social media marketing strategy is like a ship without a rudder. Not only does performance analysis complement your social media strategy but also helps your brand grow as much as social media marketing itself, if not more.

Why is social media tracking important?

Most companies already know the importance of social media tools for marketing. Whether it is a B2B or a B2C company, more than 80% of marketers globally rely on social media as the most powerful marketing tool. However, the most common question they ask us is “do we need to track our social media performance?”. The answer is an absolute YES!

Coming to why social media tracking is important, keep reading this blog.

We have compiled the reasons why tracking your social media is necessary.

1. Individual campaign performance:

Social media analysis helps you to understand which campaigns are working for you and which ones aren’t. This helps you in 3 ways:

It helps you upgrade your strategy and customize it in a way that gives results for your business

It helps you save time and money on underperforming campaigns

It helps you improve the results of the campaigns that are doing good in the market

2. Helps identify the right social media tool:

There is no dearth of social media tools. With so many options, it is wise enough to utilize them fully. However, considering quality is as important as quantity.

Social media tracking helps you identify the right social media tools for marketing for your company. As a result, you can prioritize the ones giving you the maximum returns on your investment.

3. Helps increase engagement rate:

Posting content on social media is not enough. Your followers have to engage with your content for you to reap gains from it.

Social media analytics give insights into the following:

The exact time when most of your consumers are active on social media. If you post content or conduct live sessions at that time, most followers will get notified instantly.

The type of content that is garnering maximum attention.

The demographics of your followers (age, gender, geographical location, preferences) and their purchase behavior. As a result, you will be more efficient in curating content that will grab the eyeballs of your consumers.

A high engagement rate ensures higher lead generation and lead conversion rates.

4. Helps you identify your social media goals and perform accordingly:

Any type of marketing activity must focus on generating outcomes. But you can’t set reasonable goals for your social media marketing if you don’t spend the time to track your results.

You’ll be able to create objectives after you begin monitoring your social media outcomes. Your objective can have something to do with the volume of interactions you want to create or the number of admirers you want to win.

You can quantify your success only when you can measure progress. Tracking your social media results helps you in doing so.

5. Loyalty rewarding:

Analyzing social media tools for marketing can give you detailed information about your primary target group. This group usually comprises influencers and regular customers. With this information, you can reward your loyal customers and followers. This can be done in various ways like giving them a discount code, inviting them to events, or promoting them through your social media account.

This loyalty reward can benefit businesses in numerous ways:

Promotes customer loyalty

Increases chances of repurchasing

Positive reviews improve your brand image

Increases your brand exposure

6. Ensures the use of the latest strategies:

Social media is constantly evolving, and so are the algorithms. Keeping up with the trends is important, no doubt. But what is also important is producing relevant content for your audience. What may have worked for your audience in the recent past may not work now. If you don’t keep a track of your social media data, you will keep on posting similar content in the hope that it will generate the same response as last time. It will only result in wasted ad spending.

Hence, social media tracking ensures that you always stay up-to-date when implementing your strategies.

7. Competitor analysis:

Keeping an eye on your competitor is important to retain your foothold in the industry. Once you understand the jargon of social media insights, you will be able to identify the key points of your competitors that are faring well. In addition, select social marketing analytics give you a detailed overview of your competitor’s performance on social media.

8. Cost-effective:

As described earlier, interpreting the efficiency of your social media tools for marketing helps generate increased ROI. Apart from that, it helps you distinguish the high-performing and low-performing strategies and campaigns. Therefore, you allocate your marketing budget in the most cost-efficient manner.

The takeaway:

Social media tools for marketing are like a gun in your hand. Tracking the results stands for the ability to operate this gun. If you do not know about operating the gun, you will either not be able to use it in times of danger or you will end up harming yourself or someone else.

This is exactly similar to social media marketing. If you do not implement the right strategy at the right time, it will have serious implications. Not only will it drain your time, resources, and effort, but may also create a negative reputation for your brand.

Helium CRM:

With Helium CRM, analytics tracking has never been easier.

We integrate Google Analytics, Facebook Pixel, Google Ads, or GMB Insights to track all relevant data in one location. Hence, you can decide where to focus your marketing efforts more quickly. You can manage your campaigns and see all of your major deliverables in one place thanks to our single point of data analytics.

For more details and queries, visit our website.

This article was originally posted on heliumcrm.com.

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Contact Helium CRM to unlock the power of Marketing Automation for your business!

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This Infographic tells us about Road to success with marketing automation. Marketing Automation is to generate leads and marketing automation is something that helps in cultivating these leads. Helium CRM is name that you can rely on. It’s a company that works especially for marketing automation in Canada. It also provides various other products like automation marketing tools, email automation tools, social media marketing tools, digital marketing tools, SMS campaign tool, and many more.