Celebrities and Social Media

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Fans become obsessed with celebrities so much to the point where they want to look like them or have them immortalised as a tattoo. These people spent $253,000 between them. Fans trying to emulate their “idols” can end up in financial ruin and even worse consequences. Toby Sheldon the Justin Bieber look alike was found dead a couple of months ago with the suspicion of overdosing. Kylie Jenner, famous for being the sister of the Kardashians drastically changed her look which sparked fans to emulate her by using shot glasses to plump their lips and using the hashtag #kyliejennerlipchallenge on Vine and Instagram. Some fans ended up going to hospital as the shot glasses shattered in their face.

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Extract from Celebrity Cultures and The Guardian Beta talking about the impact advertising can have on the public. The UK banned L’Oreal’s ad campaigns featuring Julia Roberts and Christy Turlington as they were deemed “misleading” because they were overly airbrushed. These excessively photoshopped images are not realistic and  therefore should be banned you cannot achieve this look by using their products. 

Here is the article featured on The Guardian website

http://www.theguardian.com/media/2011/jul/27/loreal-julia-roberts-ad-banned

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Information found in Social Media Marketing about how shops get its consumers to drive sales via Instagram and Pinterest. Users of Instagram would use the hashtag #UOOnYou to link back to Urban Outfitters digital catalog. This drives Urban Outfitters online sales by having click through images to directly purchase an item from the store. 

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Aussie model furious at lack of likes on Instagram photo

We’ve all been there – that feeling when you think your phone is going to ping but no-one cares

How social media can completely consume someones life. Some models rely on social media to make money, this model from Australia uploaded photos to Instagram hoping to have thousands of likes on her photos upon realising she only got 14 likes he took to Instagram to rant about the situation. Although this might be the case for most users on Instagram some crave the attention of others and rely on social media for this reason to launch their careers. 

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"Us girls have to stick together!!!!!!"

17 year old American actress Ariel Winter uploaded a photo featuring her and two of her nieces to Instagram and received disgusting comments about her body knowing she is in fact underage. This is what social media allows people to do behind their computer screens, society can not only empower celebrities but it can also rip them apart. 

She made a follow up post mentioning how girls get bullied for expressing who they are.

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Quote from Marwick and boyd’s 2011 journal To See and Be Seen: Celebrity Practice on Twitter. This is the abstract from the journal they published it discusses the use of Twitter and other social media platforms and how the celebrity interacts with fans. 

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Kim Kardashian forced to delete selfie endorsing morning sickness drug

US regulator the FDA tells star to take down Instagram post, criticising it for being ‘false or misleading’ by failing to state risks of using morning sickness product

Kim Kardahsian was blasted by the media for promoting a morning sickness drug without warning users about the side effects it causes. She was asked to edit the post to warn users of its use. This is a perfect example of how celebrities are paid to promote and endorse products without actually taking the product themselves. Users of Instagram will buy products that celebrities promote to emulate and look like them. 

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Video documentary featured on TEDxTalks from Elaine Lui creator of http://www.laineygossip.com one of the biggest celebrity gossip websites

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2 excerpts from Celebrity Cultures one being a positive about para-social relationships and the other being a negative. The articles about Essena O’Neill relate to the negative para-social side. 

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What Actually Goes Into the Perfect Bikini Selfie?

This 18-year-old Instagram star is coming clean.

More information about Essena O’Neill quitting social media. Photos featured in the article show edited captions where Essena has been honest about what went on behind the scenes of each photo. This is the dark side of social media and what its impact can do to a single person. 

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Essena O'Neill quits Instagram claiming social media 'is not real life'

Australian teenager with more than 612,000 Instagram followers radically rewrites her ‘self-promoting’ history on social media (and launches new website)

In the past week this Australian teenager quit social media claiming “it is not real life”. She has now built her own website (http://www.letsbegamechangers.com) where she is expressing her opinions on the matter and wanting change as social media is damaging this generation. 

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Taken from the book Celebrity Cultures this excerpt explains how basketball player Michael Jordan became a celebrity ambassador and endorser for sports company Nike. 

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This diagram shows how the 6 Degrees of Separation works with celebrities and links with social networking as LinkedIn uses this concept to find people who you may know.

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2 diagrams showing the social media zones and which social platforms fit into each zone.

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Infographic showing how dominant Facebook is across the globe compared to other social networks.

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Social Media Infographic

Showing the usage of each major social media site.