How we organised every visual asset at Common Good in 7 hours
Being the violently-action-oriented person I am, Iâve learnt that I have to document my process as much as possible. Because:
I want to repeat things that went well
So hereâs how we started the day with a big fat mess and ended up with a neat and thought through plan... AND an output.
The Challenge (a.k.a the mess)
Imagine a big drawer of stationary youâve been using and filling up for about 4 years and which you refuse to organise. Well... this drawer is the visual assets at the wonderful Common Good (place I love and happen to work in) and organising it is my job.
The challenge is that there are innumerable documents: wall posters (of a million sizes), workshop assets (to write on, to print, to draw on and again, of a million possible sizes) and other things like keynotes, legal documents, google docs, google sheets...etcÂ
It wouldnât be a problem to continue digging on the drawer to find what youâre looking for... but when Iâm the only one who knows where things are or how to make them I becomes a big âblockageâ to the flow of the teamâs work. The idea or organising the drawer is to make it accesible to anyone in the team: old, new, artsy, excel-sy... anyone!
In my head the best thing to do was to visualize everything there is to organise and have it in front of me. Give everything a name. Go through the tedious task of taking each item from the drawer and giving it a name. This is because thatâs how my brain works: if I donât actually âseeâ it... it doesnât exist. Visual creature.
After understanding (which meant digging out the name of every possible document and writing it on a post-it) would come sorting. Mindy jumped to the task and created an axis of extremes (pictured) where the extremes were âplayful vs seriousâ and âinternal vs externalâ.Â
Playful = using all 4 colours of the Common Good brand and plenty of illustrations both made by the artist we hired and myself. The format becomes the main piece of engagement.
Serious = using one or no colour at all and keeping layouts black and white. Illustrations are switched for typography and if necessary one of our 2 blue hues can be used. The content is the centre piece of attention (which is mostly our case since we are constantly framing work around our brand and the work itself is always different and created for the client anew)
Internal = documents only the team seeâs
External = documents anyone can see (which is mostly our case due to our âtransparencyâ value)
On it we plotted out every single item and observed that most assets are external and serious - except for special bespoke objects and documents with plenty of illustrations.Â
Aimee was lovely enough to take a look at the completed axis and help us take each item from that axis onto a less visual design organisation mode. She suggested we organised each item under a group: âworkshopâ, âwallâ or âotherâ. On the picture above you can see the three columns. It was pretty cool because while Aimee read out each post it from the axis of extremes, Mindy and I wrote down what she said on post its (taking turns). It took 5 minutes to complete. Genius implicit team work.Â
The organisation helped immensely.
We started a google document that would hold the font sizes, colours and any ârulesâ we established as each template was created.Â
However we hit a problem: the document was hard to browse, read and edit quickly. For this reason we transferred the information (or âguidelinesâ) of each document onto a google sheet.
The idea is that anyone in the Common Good team can open the template guideline google sheet and look for the deets, or birth certificate to put it metaphorically, of any branded asset in existence.Â
Not only that but team mates will feel empowered to change documents knowing what the ârightâ size/colour/format is... or even create their own variation of a document taking the guidelines in!Â
Mindy, Charlie, Aimee or myself will one day explain to the whole team (on some sort of âvisual asset induction sessionâ) how to use the google sheet (which is still being filled in by Mindy and myself).
It will be as easy to use as:
Choose between the following three categories: wall, workshop or other.
Imagine you need the wall asset called âA3 frameâ template... because youâre pitching to a client and printing an A3 poster.
If you read the line item âA3 templateâ youâll learn what margin size, title font, body font, footer font to use.
Youâll also have a link to the template on the drive to download and further notes in case there are any exceptions or tips.Â
EVEN IF IT ALL GOES WELL... I donât know if people will like it or understand it. Nothing is set in stone! This post might be a waste of time! Kidding.
Working as a team is priceless
Itâs always better to understand the problem, download all the information somewhere, look at it and think - before doing ANYTHING.
Tools (like the axis and using post its and titles) are there to help sort my brain out
Mindy and Aimee are the queens of everything
Iâm an eager maker and need to remind myself of all of the above #red