What to Look For in a Chinese Pay Per Click Management Service
When you choose a company to manage your pay per click campaigns you are bestowing a major responsibility on them. The job becomes a lot more complex when it involves multiple search engines and hence Chinese pay per click management is a very challenging job. You have to be extremely careful while you pick a service provider because you returns on the investments would reply on the expertise and experience of the provider.
It is important that the company that you deal with has experience in Google and Yahoo paid advertisement management however there are more aspects that you need to look for. Baidu is the most preferred search engine in China hence the China PPC company you choose needs to have a fair amount of experience in Baidu Chinese Pay Per Click Management. Moreover they should be able to create effective ads in Chinese as well as English to be displayed on Google as well as Yahoo. The right kind of ad content as well as selection of the right keywords is very important for the PPC campaign to generate results.
There are also difference in operational procedures between Google and Baidu and though advertising might be a little cost effective on Baidu the set up costs can be quite high. While you need a mere USD 10 to start with Google PPC, Baidu PPC requires a minimum of USD 400 for a start. This can be a little concerning for some and hence you have to take into account the amount that you want to spend and which search engine you want to spend it on. You can ask your Chinese Pay Per Click Management company to advise you on the better option.
Also look for a company that has a fair bit of experience with handling PPC campaigns. Most companies that have done such a job before will be aware of how to use your money and generate results. You surely do not want to be the first client for a company that is not sure what needs to be done. Try to ask around for recommendations from business associates or friends or family who might have used such a service. But in most cases you might have to look online, search for a "Chinese Pay Per Click Management" service on Google or any other search engine.
You can look at the companies that rank higher and ask for their quotations. Lastly, you have to ensure that you are paying a fair price for the service that you are getting. There are providers that might charge you an exorbitant amount that might not be worth it. Be sure that you are getting the best deal so that your money spent is worth it!