"Binuhay ko siya. Pero ang totoo, binuhay niya ako.” - Hernando. Vicks – Learning to Love, a heartfelt advertisement produced by Vicks Philippines. Hernando's story is exceptional. He was able to open his eyes and have a new perspective on life as a result of his caring for the baby. Hernando, who was unemployed, was kicked out of their home by her mother, and a troublemaker discovered what it means to love and care for someone. That the baby he had just seen would forever alter his perspective on life. Vicks' catchphrase was Touch of Love. And as Hernando held the baby in his arms, that appeared to be the reality. He took excellent care of the child and even accepted it as his own, completely altering his life. Family is the intended audience. The advertisement made it very apparent that we understood exactly what the advertisement was trying to convey. We have the ability to change the lives and futures of others surrounding us, and these connections go beyond familial ties. The advertisement does indeed live up to expectations. It is absolutely beneficial for the audience. Social media offered several platforms for expressing this eye-opening advertisement's message. The ad effectively managed to capture the attention of many viewers. The title Vicks – Learning to Love #TouchOfCare is eye-catchy. It gave us a brighter hope for the future. Overall, the commercial advertisement is well-written and made. It offered viewers a peek at the promising future that lies ahead. The video's obvious purpose is why it went viral and generated controversy. You'll remember it everlastingly. Despite how many times I've previously watched the film, it is really serene and heartwarming, and it never gets monotonous.
References: VicksPhilippines. (2018, January 20). Vicks – Learning to Love #TouchOfCare [Video]. YouTube. https://www.youtube.com/watch?v=3vqqT9bjCgU