James Hemming

Graphic Design student at Birmingham City University

[jameshemming]

Virgin Atlantic

Well the past couple of weeks have been busy! Since the last post I have been getting some work done. I have been mainly concentrating on Virgin Atlantic branding, this deadline is coming up rapidly and i have been really getting into it. This post will show some of the updates from that project. I have also been developing some other projects such as, Clayton Hotels, BDF type and Type Talks!

Virgin Atlantic!

Since the last update i have decided on a name and route to go down. The name will be Virgin Atlantic Adventure, this is to keep the sub brand connected to the original brand. The name shows the ambition of the sub brand and the key brand message which is be adventurous and spontaneous. This then helps form the identity system which i will get onto. 

For the logo my initial thoughts was to have a static logo which can been seen below, this would be ocumplied with polaroids and old images to show the memories of travelling. This idea was flat and boring, I decided that i wanted an identity that would change and flow for whoever is viewing it.

After looking into Responsive logos and Variable logos i decided that to match the target audience which isn’t really a demographic but an attitude, I need to have an identity that would change to suit the type of demographic that was looking at it. During some brain storming sessions that you can see below, i have gone through some ideas which span from typographical to shapes been created.  

After looking at the places that the company fly too and where holidays can be taken, i noticed that shapes could be made across the map. Shapes and lines could be made which could be then taken into an identity that follows the shapes and the idea that different countries will see a different logo mark.

The identity is starting to come together but loads of work is still going to be needed. I am liking the uses of grainy gradients as well as a colourful palette. 

[jameshemming]

Since the last post I have been getting on with my PDF portfolio, this has been a great project to be getting on with because i can have a go at some editorial design, this also means i can be experimental with the work i produce as I am the client. Throughout this work i have been look at various portfolios and how they have been shown and developed. Above you can see some final layouts as well as some experiments throughout. 

By doing this task I have found a potential project in re developing one of my first year projects, this is the Diabetes UK ticket project. Looking back into this as it has potential, using skills learnt since developing it.

I have also started reading WIRED magazine, this is to help me generate ideas for a personal project which uses future innovations. 

In the coming week I will be working on my d&ad brief (Virgin Atlantic) as well as a new Type Society brief which I will potentially be collaborating on with.  

[jameshemming]

Negotiated Study... MAJOR STUDY

So I haven’t posted for a while on here, after the work check for negotiated study this blog took a back seat and my Visual Summary PDF took it over. Above you can see some of the work that I had completed during and I will post some more below. During the major study I will be doing weekly posts showing my progression and my thoughts of the developing projects. 

During the break before we start the final Major Study. I will be creating a PDF portfolio of my work that i created over the past three years.

[jameshemming]

Copywriting and Typography - Design Sprint 6

The topic that I chose was racism in football. To show this my idea was to paint the bodies of footballers in the colours of their kits, this was to show that they were all the same when playing football.

I then advanced that idea by taking it to a snapchat filter so then football fans can join in too.

[jameshemming]

Ellicott Watches - Design Sprint 5

During this project we were asked to create a digital re-launch campaign for Ellicott watches, that reintroduces the brand into a new discerning audience of fashion purists.

The general concept is that the launch will develop over a few weeks driving social media interactions.

My first developments from my initial ideas for this brief. I have opted for a dark theme to gain interest towards the brand.

[jameshemming]

CLDF - Design Sprint 4 - Ideas Generation

These are two ideas that i have made into story boards. The first story board uses one of the events that are used by the charity. It is the Big Yellow Friday, this is when they want you to wear yellow to raise awareness of children's liver disease. The second storyboard is an advancement of the first storyboard. This shows more detail than the first one.

[jameshemming]

CLDF - Design Sprint 4 - Speed Reading

From speaking to a class mate who i am working on this project with. He found something called Speed Reading. This is the concept of being able to read in a fast way without having to stop and think or take in the information. This could help when trying to show a message in a short amount of time, but we would still need to find something to grab the viewer in.

[jameshemming]

CLDF - Design Sprint 4 - Ideas Generation

I have started to expand the idea of a typographical animation. As our target audience is the general family I have had the idea of to use emojis. This is because as social media and technology advances we start to use emojis more and more in our conversations, especially when replacing words with the emoji that represents it. One idea from this is to take the stories of the users and replace some words with the emoji that is relatable.

I have also though of some others such as using iMessage or Whatsapp style conversations to show the message. I have also looked into something called Speed Reading. See my next post to see this.

[jameshemming]

CLDF - Design Sprint 4 - Ideas generation

This shows some of the initial ideas that i had produced when first researching the brief. The main idea to come to mind is the Kinetic Type which can be used as a fast way to create an impact as the target audience started to scroll. The kinetic type will use the stories of the users. 

[jameshemming]

BCLDF - Design Sprint 4 - Bupa Animations

These animations for BUPA have been created by Studio Aka. They use small simple shapes to represent a simple world. By just using simple colours and shapes it helps explain the message of Bupa. These are played before shows and during the advert breaks. From this research i can start to understand how and what charities are already doing in an attempt to create a thought provoking animation.

[jameshemming]

CLDF - Design Sprint 4 - Ideas Development

Above is a sketchbook page from which i have started to look at what the charity does and is about as a whole. I have started to note the colour scheme and the target audience ready for when i start getting ideas down on the page. I have started to also look into what the liver is and what is the main problem the charity is trying to cause.

[jameshemming]

CLDF - Design Sprint 4

For the fourth brief that has been given we are tasked with raising awareness of CLDF among the general public with a focus on family and friends. With not to fundraising events. The CDFL is a national charitable organisation in Birmingham City centre. 

We have been tasked with keeping to the tone of voice, which is Supportive, caring , worthwhile and rewarding. 

[jameshemming]

The Art of Smart - Design Sprint 3 - Ideas Development

In the above page I have started to develop some ideas for the piece of DM. The main concept on the page is to send a model fridge which will be completely white but then contrast that when the water bottle is black. This will help solidify the idea that the BLK water can become a day to day product for users.

[jameshemming]

The Art of Smart - Design Sprint 3 - Development

Here i have started to look at the target audience of the brief. In this case the target audience is Male or Female, urban types 28-50 year olds with busy lives and a strong social life. They perceive themselves to be successful, open-minded, confident, competitive and stylish. This means the DM should b clean and clever to help persuade the buyer to purchase the water for their shop. Above i have started to create a day in the life to help understand what the target audience will go through in their day. By doing this i can then target a section in their day where it will appeal to them the most.

[jameshemming]

The Art of Smart - Design Sprint 3 - Development

I have started to look into BLK water more as this is the company that I will start to create DM for. I have started to look at the company as a whole and then I will start to narrow the brief down. By doing this i have found out how the water is made black, which is their main selling point. As well as it being good and healthy for you. I will start to develop some more ideas for the DM.

[jameshemming]

The Art of Smart - Design Sprint 3

In this weeks design sprint it was based around art direction. In this project we was to take either BLK water or Penderyn Whisky and create some direct mail that could be used to help sell the product to buyers for leading supermarkets. I will be concentrating on the first point of contact. This means it needs to be quick and smart ways to grab the buyers attention as they have so many other products to look after.

[jameshemming]

Aim, shoot and design - Final Spread 1

Above is the first final double page spread that i have created for the lost boys fashion shoot. I have tried to be experimental with the photoshop of the images with the text. I would like to develop this further in the next couple weeks as i haven’t done much editorial things.