Image SEO: The Ultimate Step-by-Step-Guide For Ranking In Google Images
There is no doubt that keywords and Meta description play a vital role in SEO and ranking, but surprisingly images also matter in SEO optimization. Most people click on the image tab of Google than reading the content. As per the industry reports, 21% of the total search volume is based on image-specific searches.
Not just pictures, but Google also pays attention to the quality and specialty of the picture during the ranking of the picture. This shows that creating original, optimized website images will bring more and more traffic to your web page.
Here we have brought you an ultimate step-by-step-guide for ranking in Google images. This will help you rank on the top not just on Google but other search engines as well.
If you are looking forward to ranking your images in Google search results, then you should follow the following steps:
Well research on the topic
After opting for any project or topic for your picture, perform good research related to that. Invest your time in researching specific keywords for images than content keywords. You can do this in three simple steps:-
Short them based on your topic category
Now select the keyword that has highly relevant search volume for your image.
After collecting keywords, get yourself images to apply.
Google avoids stock photography.
Needless to say that high-quality images can go o long way in SEO ranking. Whereas, Stock photography can affect SEO and E-A-T (Expertise, Authority, and Trust) wrongly. To avoid this, Schedule a photoshop for your content.
Make a list of pictures you want for your content. Try to take these pictures by yourself and utilize them in your content. For this, you need a good quality camera or good phone with good picture quality and click some pictures from your surroundings.
Optimization of keywords and Images
You need to follow the following steps for optimization of your SEO material:-
Resize the images that can match the width dimension of the display area of the website. You can file the picture's size, and it will also display the picture according to you.
Update your file name and include target keywords along with pictures. Use words like at or end to separate the file from each other.
Use an image compression tool to compress the image.
Create alt-text for your images. Cover your description within 125 characters.
Add captions to your image with hashtags, titles, and incorporate LSI keyword( LSI keywords are known as phrases that are highly correlated with your target topic)
After you optimize a perfect picture, design a strong page where your pictures can live on. Do not forget to add target keywords with your picture to the page title or URL string. For better ranking, keep your URL short and accurate.
Including LSI keywords around the images in the content are also an excellent way to optimize your images. Include these keywords in the image caption also so that they both correlate together.
These steps are best to boost your image SEO, but even after applying all these steps, if you are succeeding, you should seek the help of experts. Kangaroo UK is an expert in image optimization. Besides these given steps, they will make a customized strategy for the image optimization of your web page.