Engage Your Audience With A Virtual Event Platform
In the online world, getting your audience to engage with you is one of the toughest jobs. Most marketers struggle with engagement rates. The attention span of the audience is reducing by the day and with such a low attention span, getting them to engage becomes a nightmare. But marketers are striving to improve their engagement rates using different strategies. When it comes to virtual events, engagement becomes one of the main KPIs. We all know that screen fatigue is a real issue, especially in this ‘work from home’ era. As a result, the virtual event engagement rates have dropped even further. If you are looking for ways to get your audience excited and keep your virtual event buzzing, we’ve got you covered. In today’s article, we’ll tell you how to engage with your audience better with a virtual event platform:
Virtual platforms are different from in-person setups, and given the current pandemic situation, we all have to get used to these virtual event platforms. That’s why, it’s even more crucial to crack the engagement code of these virtual event platforms.
Audience-friendly agenda: If you make the event about your audience instead of your business, you will get higher engagement. No, we aren’t saying forget your business but use ways to make the audience feel important and valued. Let them believe that there’s something in it for them. By doing so, you won’t only get better engagement but also witness an improvement in conversions. A virtual event platform can help you set these agendas.
Take breaks: Breaks during virtual events are underrated. Businesses expect the audience to pay attention throughout, without getting distracted. That’s next to impossible. That’s why, virtual even platform experts recommend taking short breaks during the event. Ask them to grab a coffee or simply switch off their screens for 5 mins to feel refreshed. This is helpful for those who are hosting long events on virtual event platforms in India. There’s no fixed science of how often or how many breaks you should offer. While conducting the meeting, you can gauge from their engagement if they’re distracted. If you feel they’re tired, distracted, you could offer them a break.
Games: One of the easiest ways to improve engagement during virtual events is by playing some fun games. Most virtual platforms for meetings allow you to play games. You can choose a game that’s relevant and fun for your audience, while being compatible with your virtual event platform.
Use different formats: There are no rules for hosting a virtual event. Make use of mixed media such as gifs, videos, audio, along with your presentation to keep your audience engaged. A funny meme could crack them up and result in an improved engagement rate. Most virtual platform providers suggest keeping a couple of memes to set the mood of the event, while improving the engagement rate.
Practice: Hosting an event is a lot tougher than hosting it offline. Just because you are conducting it from the comfort of your home doesn’t mean you don’t have to practice. Take pauses, ask the right questions, sit in a well-lit area, ensure high-speed internet connectivity, and more. For this, it’s best to partner with a virtual event platform in India and take their expert advice.
If you are looking for a virtual event platform for meetings, your search ends here. Zuddl is the best virtual event platform in India and will make your event a virtual hit!