Online retailing is growing at an astonishing rate, with online sales accounting for approximately one quarter of the total retail market. Retailers who ignore e-commerce will face a substantial drop on their sales due to the fact users have been shifted to order products online.
E-commerce has become the holy grail of retail by:
-Overcoming geographical limitations: The whole world will become your playground characterised by no geographical area restrictions. In addition to that, the new e-commerce mobile devices has removed any single remaining limitation. (Boo.com app).
- Noticeable drop in costs: One of the main tangible benefits of e-commerce is the lowered costs. These lowered costs are usually passed onto customers in the form of discounted prices.
- Specific and accurate location of the product during distribution process: On a e-commerce website customers are able to use intuitive navigation to narrow down the product search immediately.
-Provide instant comparison shopping: E-commerce facilitates comparison in terms of shopping.
-Eliminate Travel costs and distance: By implementing e-commerce users will be able to visit some virtual stores by just a few mouse clicks instead of travelling long distances to reach the suitable physical store.
-Create targeted communication: E-commerce is able to access to plenty of information about its customers by basically using the information the customer provides in the registration form.
-24/7 Availability: virtual store timing are nowadays opened 27/7 365 days.
-Create markets for specific niche products: Buyers and sellers of specific niche products find extremely difficult to place themselves in the physical world. When it comes to search online, it is only a matter of customer searching.
Boo.com, as one of the leading e-commerce business in the world, pays special attention to customers. When buyers are shopping online, they are looking for a high level of transparency, reliability and a wide range of information that can make them feel as comfortable as possible with the purchase. As an e-commerce business we are currently competing with physical stores which provides customers with the advantage of seeing, feeling and touching products.
Boo.com will go an extra mile with the aim of properly educating our customers in regards to our products turning educated customers into ready-qualified customers.
E-commerce seems to be eating up the retail world right now!!
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Ludovica Sciaky
Boo.com Digital marketing Communication consultant