Challenges They May Face
For my client, they are a campus based organization. They are striving to make the community of animals more safe. They are pushing their values on the basis of saving any animal from a harmful home and giving them to their forever home. This is an organization that I thought would be a great client because they are trying to reach a community of animal owners and lovers. By establishing themselves on social media I was looking to help them with expanding their brand and helping them gaining the followers ad community they are trying to reach. By doing this, I wanted them to be able to create accounts with Twitter and Instagram. They have a presence on Facebook already but it isn't the strongest. So working towards strengthening their followers and likes will help gain more traffic on their other sites. By doing this these animals will find the love they deserve within the community.
Some of the challenges I think this organization will face is being able to follow through with the amount of posts each week and being able to come up with some great posts. This organization is event based and they do most of their work through the events they hold. With Covid-19 among us, I believe being able to hold events right now is not happening. This is a major part of their branding and this might come as an obstacle they will have to try and overcome. Their posting might lag each week, which is okay, but as long as they are constantly posting each week they will be okay. While reaching out to followers and gaining more traffic for each social site, this might be tricky. They are trying to gain more followers by using certain hashtags and even their own brand hashtag. This will allow for viewers to see their material and choose to follow them if they agree. I believe this won't be a challenge for them but like I said before, the events is the biggest challenge. By holding virtual events with their community, this will allow them to be able to do what they love and reach that community they are looking for. This will allow them to be able to keep doing what they love but just in a new way.














