Music videos & the beginning
1880s, beginning of film as a medium (several minutes of action captured on film, no sound, just black and white)
1920s sound became synchronised with image
1930s colour films outgrew black and white ones
By 1930s, silent films virtually over as a medium (not completely – of course there are still some now!)
Some see 1956 as the first music video when - Tony Bennett – Stranger In Paradise – Serpentine gallery in Hyde Park London – first mix of video and song where footage of him walking was played alongside his song
1957 – Elvis Presley – Jailhouse Rock – sent all around the world
The Beatles - Hard Days Night – feature film
Late 1970s Top of The Pops starts on BBC – performances / music videos of the songs released that week. Countdown of the charts.
1975 promo video – Queen’s - Bohemian Rhapsody – probably the first real ‘music video’ as we know it.
Video Killed The Radio Star
A-Ha – Take On Me. Retroscoping – special effects, high production values
Used illustration to animate
Michael Jackson 14 minute thriller – 1983
Strong narrative production values – Hollywood set mini-movie – zombie
1997 - Aqua Barbie Girl – use of colours vibrant, transitions, edits, editing style, using various locations
1998 – Hit Me Baby One More Time – Britney Spears – fast transitions, quick-paced editing styles, dance routines; choreographed, (less just performance), ethnic diversity, dressed very provactively – acting less mature to suit the audience & the genre
1992 Directors getting credited along with the song and the artist
- still used if high production used
2005 YouTube – internet video friendly
2008 - Weezer – Pork & Beans – included 20 youTube celebrities
YouTube democratises the process
2013 – argument that sex appeal increased profitability of music video…
Some ways music artists make money in 2015?
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