Near Future Inc. brings you’re the most inspiring products on the market. These products shine light and guidance into your journey of life. We’re offering young adults to try these products for a discounted price, and even better discount if you are a student. Our clients must have the ambition and longing for a new outlook into their future. This company is targeted to those are optimistic. I would expect to see this company’s advertisements in local high schools and colleges.
The lighting used to create this magnificent advertisement was side lighting. One, to promote that there is always another way to seeing things differently, also for the shadows show that there may be a disappointment or downfall in life. Take the old saying, ‘the grass is always greener on the other side’. Well, it may take time to get to the other side whether it being an ambition or goal, but there is another side or two. Just keep in mind that there are grey areas in between the present and future. Consider the shadows revealed in the advertisements to be those grey areas in life.
No props needed for this, the only requirements for those who may be feeling down are ambition, goals, curiosity, adventure, and optimism. At Near Future Inc., we like to keep things down to a minimalistic approach and let the client fill in the white space, or in our case, the black space. Our continuous theme is opportunity; the portrait photo has very minute shadowing. In hopes that with the help of our products, our clients to also have very minimal grey areas. A roller coaster for instance, can be a metaphor for a rollercoaster. While some may relate to this more than others, life can feel up and down, up-side down or maybe even a little twisty. Our products are proven to help our clients straighten out those roller coaster tracks to smoothen out the ride as much as possible.
Near Future Inc., likes to take things back to the beginning and start with the egg. It can be a debate but let’s just say the egg came first. This egg is first in the representation to show the beginning, also known for being the strongest image. We all began somewhere, and that somewhere gave us or is giving us life lessons. This is just a little something to keep in mind for our clients. Next, shown is the portrait photograph, this is our client in the present time. There is nearly no shadowing, not too much light, and not too little light. We like to imagine that our clients are aware of their surroundings and are soaking in the light which also represents the positive things in life. Â
The bottle, also similar lighting techniques as the egg, this light is shining on the edge of the bottle to represent reflections. The bottle is symbolized to keep those life moments in a safe place. These three images purposefully placed a specific way is called a ‘triptych’. Let us review; the egg represents the beginning of our client’s life, the shadows shape and form who we are today leading into the second portrait photograph. The portrait photography has more diffused lighting to show that we are in the present ready for the next opportunity to come along whether good or bad. Finally, the bottle, the bottle symbolizes all of our life lessons and plans contained in this bottle for safe keeping. This bottle is the client’s future. We help the clients determine how they want to metaphorically fill that bottle.
We choose not to include any quotes or text; we want these products to come to our clients in a raw format so they can decide how to look at them with their own meaning. Concluding, if you or you know someone who is suffering from lack of ambition and optimist, Near Future Inc. is here for you, it's okay to admit you need help and guidance!
