Sketchbook

Paula Swanney - 4th Year Communication Design - Gray's School of Art

[paulaswanney-blog]

from the development I have done I choose these two as my finals. They would be used on the ROH instagram to change their usual style which is photography. This would change their traditional image and encourage people to see dance from another point of view.

[paulaswanney-blog]

I think it gets a bit lost in this image, it’s better left on its own

[paulaswanney-blog]

I thought that I could maybe add Ballet to one of the images below so I tried writing different versions and then I tried it on one of them

[paulaswanney-blog]

I think that the bottom image is too bright but I like the others. The logo works well on them and the colours/ style is really fun

[paulaswanney-blog]

I liked this because it looks kind of punk/ alternative but I wouldn’t use t to represent dAnce even though it can be those things

[paulaswanney-blog]

I really like the movement of these giffs and also the colours. It’s very flashy and fast. I think it represents dance well as its colourful and fun

[paulaswanney-blog]

I thought that I would make my own giff of these drawings but I think that they are too difficult to move smoothly 

[paulaswanney-blog]

I also thought that the word ballet could move across the giff to emphasise movement. I think it works better on the bottom one when it moves faster

[paulaswanney-blog]

I like the bottom right giff, even though it isn’t english/ say dancing I still think it works. It emphasises creativity within ROH

[paulaswanney-blog]

I kind of like the playdough on top as it standout but fits in at the same time, because of it’s texture

[paulaswanney-blog]

I made my own giff on photoshop and tried adding text to see if it fit in. I think it could if it was the right font. With this giff I tried to make it move fast and all over the place

[paulaswanney-blog]

Logo

The next designs I had put the logo in but I had put it in the wrong place, it was later changed

[paulaswanney-blog]

I don’t really like the movements of these. I want it flashy and faster

[paulaswanney-blog]

None of these represent dance enough to me. Not enough movement

[paulaswanney-blog]

I think that these don’t show enough movement, not natural. It would be difficult for it to be natural but it moves too slow

[paulaswanney-blog]

I wouldn’t use this but I like how the image is completely lost

[paulaswanney-blog]

It’s difficult with the figure giffs because its hard trying to get the figure to move properly. I’m not so keen on these