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AI Is Getting Boring, and That’s Good for Business

Guest Post: Marlabs AI is already getting boring, and organizations are better off for it. The novelty of AI and the initial hype have worn off. Early on, organizations chased flashy, high-profile AI projects, but there was a huge problem: widespread failure. MIT’s August 2025 study found that only 5% of organizations were getting significant value from generative AI, while 95% failed to…

AI Making Up Metrics for Campaign Analysis?

Yeah, imagine this happening at your company. You’re using an AI agent to pull your marketing stats and using it to make decisions only to find out it’s been making them up. Yikes.

#data analysis #marketing

Do You Really Know What Your Customers Want? And, Are They Gettable?

Do you know what your customers actually want from you? Not just what they buy, but what they aspire to, what motivates their decisions, and whether your brand truly has a chance to influence them. It sounds like a simple question, yet many organizations invest heavily in marketing without fully understanding the people they hope to reach. At a time when budgets are under pressure and…

#marketing

How Budget Season Can Be One of the Strongest Growth Levers for Businesses

Guest Post by Linda Farha As businesses enter the early stages of 2026 planning, many leaders find themselves engaged in the same annual ritual: reviewing past spending, finalizing departmental budgets, and shaping priorities for the year ahead. While this process may feel procedural, economic indicators suggest it is far more consequential, particularly in states like Illinois, where small…

Why Your 2025 Marketing Didn't Work (And It Wasn't Just Your Budget)

If your 2025 marketing didn’t get you the results you wanted, something needs to change, and it wasn’t for lack of effort. You boosted posts, ran ads, posted more than you ever have, and yet nothing really moved the needle. We’ve all been there. It’s frustrating, especially when money is tight, and you’ve got big goals. Some agencies might tell you to spend more (they’re always trying to get…

#marketing

Leveraging Reddit for SEO/GEO Success

Reddit threads regularly appear in Google’s search engine results pages (SERPs) because they often provide rich, human-led discussion and answers. Reddit is now the second most visited site via search traffic in the U.S. with more than 600 million queries are resulting in traffic to Reddit threads. More importantly for GEO (generative engine optimization), the rise of AI search, large language…

Surprise! The News Reporter Is AI

Surprise reveal at the end of UK Channel 4’s documentary Will AI Take My Job? The news reports (presenter) was…actually AI. “AI is going to touch everybody’s lives in the next few years. And for some, it will take their jobs. Call centre workers? Customer service agents? Maybe even TV presenters like me. Because I’m not real. In a British TV first, I’m an AI presenter. Some of you might have…

When AI Gets It Wrong: The Hidden Risk of Retracted Science in Chatbot Responses

We’ve all marveled at how AI chatbots can whip up answers in seconds, whether it’s explaining quantum physics or helping draft a business proposal. But what if the information they’re pulling from is flawed? Worse, what if it’s been officially retracted? According to a recent article in MIT Technology Review, some AI chatbots are relying on retracted scientific papers to generate responses.…

#AI #Chatbots #chatgpt #data science

Google Antitrust Ruling: No Breakup, But… Changes Ahead and Unresolved Issues

Federal Judge Amit P. Mehta delivered a landmark ruling this week in the long-awaited Google antitrust case, but the decision reveals the complex challenges of regulating Big Tech in the AI age. While Google avoided the breakup many expected, the ruling introduces significant new oversight measures that could reshape how the search giant operates—though critics argue it doesn’t go far…

#AI #chrome #Google

The ChatGPT Referral Traffic Paradox: 52% Decline Reveals Shifting AI Citation Patterns

Key Takeaways Dramatic Traffic Drop: ChatGPT referral traffic to websites has plummeted 52% since July 21, 2025, according to analysis by Josh Blyskal from Profound Citation Consolidation: Reddit citations increased 87% and Wikipedia citations rose 62%, with the top three domains now controlling 22% of all ChatGPT citations Platform Shift: The decline suggests OpenAI is changing how ChatGPT…

#AI #chatgpt #seo

Red Alert for Google AI Users: BOLO for Indirect Prompt Injections in Email

As generative AI becomes more deeply embedded in our digital lives, Google has issued a critical warning to its 1.8 billion Gmail users about a new and sophisticated cybersecurity threat: indirect prompt injections. This emerging attack vector could compromise sensitive data without users ever clicking a link or realizing they’ve been targeted. What Are Indirect Prompt Injections? Unlike…

Coming Soon: Major Changes in the Broadcast TV Industry

We’re about to see a major shift in broadcast TV unlike anything we’ve seen before. Big statement, but it’s true if a few things fall into place. While radio consolidated years ago, letting big ownership groups control a significant number of stations in a marketplace, the FCC has limited anyone from owning a Big Four (ABC, CBS, NBC, FOX) from owning more than one in a market. There have been a…

What Jobs Will AI Impact the Most?

A new study from Microsoft gives us some insight into what researchers think about jobs most impacted by AI.The study “Working with AI: Measuring the Occupational Implications of Generative AI” investigates how generative AI interacts with tasks across hundreds of occupations. Rather than predicting job replacement, the authors focus on task-level applicability, assessing how often AI is used,…

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Hi. I'm AI. Let Me Take Your Job.

Ask 1,000 employers in 55 different world economies and you’ll get a pretty good picture of what’s going on right now. That’s what the World Economic Forum (WEF) did for its Future of Jobs Report 2025. The big takeaway won’t come as big news to you: AI is shaking up the job market. 86% of business leaders say AI is transforming their business model and 41% of employers say they expect to reduce…

#job market

This Headline > Local News Is Collapsing

Regardless of what you think about national media, a lack of journalists covering local issues is a bad thing. According to a new study, more than 1,000 counties in the US do not have any full-time journalists covering them.Since 2000, the number of journalists has declined by 75%. And it’s widespread; only 4% of counties nationwide have a similar number of journalists as they did a generation…

What Is LLMS.txt and Why You Need It

For decades, the web has relied on standardized files to help machines understand websites. XML sitemaps became critical for search engines to discover and index content efficiently, while robots.txt files provided essential guidance on what crawlers should and shouldn’t scan. These tools were fundamental to the search engine era, creating a common language between websites and the algorithms…

#AI Search #AIO #LLMs

What's Loading in the Background When You Visit a Website

Website tracking continues to spin out of control, collecting your data and repackaging it for sale. Sometimes what loads in the background can be helpful. Other times, providing data to site owners. And sometimes, it’s nearly impossible to tell what’s actually loading behind the scenes. Here’s a breakdown of what’s loading in the background on some of the world’s most popular website courtesy…

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