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6 Important Marketing Growth Trends for B2B’s

Creating Experiences is a Top Priority

As customers, we expect and buy from those who create top-notch experiences. This customer experience focus is dominating marketing strategies and it’s not just about website navigation. It’s opting-in to emails, what’s seen on social media and all boils down to how a prospect feels about your brand before they ever let you know they’re in the market for…

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Xerox VersaLink C500

Designed for fast-paced workteams, the Xerox VersaLink C500 Color Printer delivers a higher level of reliable performance. Cloud connected, mobile ready, app-enabled, and easy to customize, the Xerox VersaLink C500 is your modern workplace assistants helping you excel today and stay ready for the future. Completely re-engineered for superior reliability, it features a new…

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7 Tips for Improving Writing Skills to Drive More Sales

Google and other search engines index website content and use the findings to rank the relevance of your pages against keywords searchers might use to find your business. This truth puts written content in the driver’s seat of digital marketing and means your writing ability (blogs, website copy, e-books, and product descriptions) can make or break your ability to attract new prospects online.

O…

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3 Simple Tips for Driving Demand on Social Media

It’s easy to have a love-hate relationship with social media especially when you’re on the platforms for business reasons and not just catching up with old high school friends and long lost family. Social selling in particular is touted as a legitimate tactic for driving leads but if you’ve ever tried to follow the strategies, it can be daunting, time consuming, and doesn’t happen overnight.

How…

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Reduce Business Costs by Focusing on Company Culture

Company culture, at its core, is the personality of an organization. It sets the tone of the environment for workers, spills into products and services and can greatly impact success.

Facets include, the vibe of the space, the approach to work i.e. team-based v. silo and includes the overall communication structure and hierarchy plus perks such as lunch, snacks, or the occasional keg-o-rator…

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Improve Social Media ROI by Using LinkedIn to Grow your Business

LinkedIn. Love it or hate it, there’s no denying it has a significant impact on business. When used correctly, it drives a tremendous amount of traffic to a website, helps cultivate relationships that lead to sales, and quickly establishes you as an industry expert. But it’s also one of the most unforgiving platforms when something about your profile is out of line or you accidently have an error…

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Demystifying Common Printer Jargon

Like all industries, printers and copiers have common jargon that once clarified makes it simple to understand. Once you understand it, the features you need vs. the ones that would be nice but not necessary become clear. So, in the spirit of making your next printer purchase simpler, here are explanations for eight commonly used printer jargon terms and a special bonus term.

DPI

DPI refers to,…

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How to Choose the Right Paper Quality and Why it Matters when Printing

Printer paper isn’t typically something we think too about – until – we need it. Then suddenly we’re standing in a store aisle or searching online like a deer in the headlights wondering why there’s a multitude of choices. In that moment, most of us aren’t confident in our ability to make the right choice and they all look similar so, we naturally default to price as the differentiator.

When arm…

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Xerox VersaLink B400

The Xerox VersaLink B400 black and white printer takes your team to new levels of productivity with maximum security from any device and easy connectivity to and from both cloud and network-based locations. The Xerox VersaLink B405 is loaded with features and time-saving technologies designed to speed up information sharing and reduce inefficient workflows. Ensure information…

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Is Pay for Print a Good Solution?

Think about it; paper, ink, toner, energy, service, hardware, networking and floor space have recurring expenses attached. All too often these costs associated with printing and copying are overlooked. Then, suddenly at the end of the year when all is said and done, a friendly accountant delivers the bad news. Print and copy related costs made up about 15% of your company’s overall expenditures.

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Printer Security Matters – How to Secure Your Print Network

Printer security. Not exactly a hot topic around the office water cooler, but it probably should be. And we’re not just talking about someone wandering past and snatching the occasional printout. We’re also talking about risks inherent in network-connected printers and those interfacing with the Internet.

Can’t imagine how an innocent looking printer can divulge your secrets?

Three words:…

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Test Shirt

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SEO Services: Off Page Optimization

Going Paperless? The Epson DS-520 Color Document Scanner Will Help

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Case Study: Anderson Podiatry Center's Scanner Solution

Case Study: Anderson Podiatry Center’s Scanner Solution

Anderson Podiatry Center completely changed their business by transitioning to a digital document system. With the help of PDS, three scanners linked directly to their patient management system saved both their employee and patient’s time. Everything from forms to medical and insurance cards can be scanned and by using OCR,…

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Xerox Versant 80 Press

The Xerox Versant 80 Press provides a market-busting combination of features and functionality that will reap more benefits than any other single investment in your business—allowing you to produce higher quality jobs faster, and on more media types and with powerful automation for better output and less waste.

Color Production Printer

Rated speed: 80 ppm

Resolution: 2400…

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5 Simple Tips to Reduce Printing Costs

How can we save money on print costs? That’s one of the most asked questions we hear. And it’s a good question since the average office worker uses the equivalent of 20 reams of paper per year making yearly paper costs exceed $200 per employee. Considering on average 15% of a company’s annual spend comes from costs associated with…

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