Marketing Social

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New title sponsor has deep roots with Toronto carnival: Peeks Social signs multi-year sponsorship agreement

TORONTO, June 1, 2017 /CNW/ - Toronto's Caribbean Carnival has a new title sponsor: Peeks Social Ltd., a live-streaming App founded by Torontonian Mark Itwaru. Itwaru, a serial entrepreneur who has successfully built several technology companies, has strong ties to the ever-popular Toronto event, which is celebrating its 50th anniversary this year.

Dr. Arnold Itwaru, Mark's father, served on the festival Board in its early days. Originally from Guyana, he immigrated to Canada in 1969.

"As a Torontonian and given my family's long history with the Toronto carnival, I am thrilled that Peeks Social will be its title sponsor in 2017 and for years to come," says Mark Itwaru, Chairman and CEO of Toronto-based Peeks Social Ltd.  "Toronto's carnival is the premiere event of its kind in North America, attracting over a million visitors from the GTA and around the world.  The event continues to grow and I expect that people will soon be talking about it in the same breath as they talk about carnivals in Rio and the Caribbean!"

This year's Peeks Toronto Caribbean Carnival will feature more floats, music, celebrities and fun than ever before. The theme "Celebrating Our Heritage: From Then to Now" will infuse every aspect of the festival, from the parade route to the shows and all performers including singers, pannists and calypsonians.

"Carnival captures Toronto's vibrant multiculturalism, and the entie Peeks Social team is proud to support the 50th anniversary edition of the festival," continues Itwaru. "Especially on the occasion of Canada's sesquicentennial, it's going to be a celebration like no other and put a BIG spotlight on our wonderful city and all it has to offer." The Peeks Toronto Caribbean Carnival will have a dedicated channel on the Peeks network and users can download the free Peeks app to view livestreams of the event.

"We look forward to working with Peeks to cultivate a new global online audience and to generate new revenues for the many artists, performers, charities, and community groups that participate in the Carnival," said Denise Herrera-Jackson, CEO of the Festival Management Committee.

Peeks Toronto Caribbean Carnival will run from July 7 to August 7, 2017. Carnival events will showcase originality, culture, and history to millions of spectators attending in downtown Toronto or watching on television and online. For more info visit: torontocaribbeancarnival.com

ABOUT PEEKS

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Peeks Social Ltd. is the world's first e-commerce-enabled live-streaming platform, an application that allows users to upload and share personal videos in real time and earn real cash. Peeks allows viewers to quickly and easily express their appreciation of live or archived videos by simply tapping on their mobile screens to send tips or make purchases. Users in more than 100 countries are using Peeks to share content and earn money doing it! Peeks is available free on the App Store, Google Play or by visiting www.peeks.com.

ABOUT MARK ITWARU

Mark Itwaru is a distinguished and proven innovator in the emerging technologies industry. A serial entrepreneur with over 20 years of IT and technology development experience, he has created solutions for mobile commerce, mobile marketing, social media, social-marketing, e-commerce and payment processing. Mark is the developer of the innovative 900 Pay, a mobile money transfer system that is widely used around the world. He holds several technology patents in mobile commerce and payment processing. Mark pioneered an e-wallet solution for payment transactions that has processed billions of dollars at his previous company, Navaho Networks Inc. He also founded Miiscan, an interactive ad network platform, and founded Telebuy, a mobile e-wallet payment tech platform. Mark is currently the Chairman & CEO of Peeks Social Ltd. (TSX VENTURE: PEEK) which develops retail and corporate social media and social commerce products by bringing together broadcast media, social networking and mobile commerce. Peeks Social was featured in the 2017 TSX Venture 50, a ranking of the top performers on the TSX Venture Exchange and was ranked number one overall in the technology sector.  Mark is based in Toronto, Canada.

SOURCE Peeks Social Ltd.

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When Social Marketing Goes Terribly Wrong

When it comes to handling consumers’ data, the end result can either go terribly wrong, or result in a significant lift in conversion for your business. It all depends on how you handle the information your consumers choose to share with you.

To help your business manage and leverage your sensitive data wisely and responsibly, we’ll go over a few data blunders and provide tips on how to combat each one.

Data Blunder #1: Create Barriers to Account Creation

According to a Forrester report, 11% of adults admit to abandoning an online purchase because they didn’t want to register online or felt that the site asked for too much information. How many times have you wanted to have access to more content or make a purchase on a website, only to be deterred by a lengthy account registration form like this?

(Image Source: Webgranth)

What’s more, with mobile usage on the rise, the propensity to abandon the account creation process due to difficulty with registration grows. After all, who wants to type out all their personal details using just their two thumbs on a 5×2” screen?

How to Combat This

Let’s face it: Registration is tedious. So how do increase your registration conversions by making the process a little less painful on your users?

Consider social login, which acts as a gateway to first party consumer data by allowing customers to authenticate their social identities securely and easily. This enables the customer to log in to your site with his existing social profile, while giving you access to actionable insights contained within these social channels.

Here’s a social login dialog from Entrepreneur.com.

As you can see here, Entrepeneur.com offers six social network options for its users to choose from, as well as the option to register for an account by filling out a traditional form.

What’s more, the benefits of social login are measurable: we surveyed thousands of companies and found that they averaged a 33% increase in new registrations after implementing social login on their sites.

Check out more social login benefits below.

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(Image Source: Gigya Blog)

Data Blunder #2: Don’t Capture Actionable Data at Registration

McKinsey estimates that a retailer using big data to its full potential can drive its operating margin by more than 60 percent. While getting your registration numbers up is an achievement in itself, it’s not enough to simply collect user records if they don’t contain any actionable insight.

Consider the following scenario: A potential customer wants to register for a site account, but it isn’t clear to him why he should share his personal information with your company. Out of fear of receiving unsolicited email newsletters and calls, he registers with a fake email address, home address, and phone number. Although your business technically just got a new registration, you know nothing about this user. In fact, because he fabricated his registration data, this can hurt your business when you attempt to send marketing communications and analyze your data for intel on user demographics.

How to Combat This

First off, it’s important to know the differences between traditional and social data. The chart below compares the two data sets, offering you a look into the insights you can garner from each registration method.

(Image Source: Gigya Blog)

As the chart shows, social unlocks a wealth of dynamic, actionable information, such as a user’s education history, hometown, photos, relationship status, and more, while also automatically pulling the data typically contained in traditional registration forms, such as email address and birth date.

To start enabling social data capture, invest in a identity management platform that collects user identities in a way that’s safe and streamlined. You’ll also want to clearly communicate to your users exactly how their personal data will be used before prompting them to register using their social accounts. This promotes the transparency that’s so integral to earning customers’ trust.

Data Blunder #3: Not Segmenting Your Customers (or Segment Them Poorly)

In an official statement, a spokeswoman from Shutterfly admitted that the company’s intended audience for that particular email campaign were individuals that had recently purchased birth announcements on Shutterfly.com, making it painfully clear that the business is sorely lacking in the audience segmentation department.

Once a business figures out how to collect and store social data, the question becomes more about how they’re going to effectively segment and use this information to enhance marketing insights and personalize brand experiences. After all, what’s the point of gathering all this data if you haven’t yet figured out how to tailor your marketing strategy around it?

How to Combat This

Data segmentation is tricky business. Not only is big data a lot to handle on the technical front, it’s also difficult knowing exactly what to segment and how to go about breaking down your audience base in a way that makes sense from an ROI perspective.

To help you with this process, here are some ways you can segment your audience:

Location – Segment your customers by where they live and send email announcements for local store sales to encourage more frequent shopping.

Interests – Group your audience by individual interests and consider delivering exclusive discounts to users based on the products that best match their interests.

Behaviors – Segment your users by specific actions, such as their shopping histories, to serve product recommendations based on their past purchases.

Account Activity – Have a handful of customers that have abandoned their shopping carts for more than a week? Send them personalized emails reminding them to complete their purchases.

Don’t Repeat The Same Mistakes

As important as it is for any marketer to continually experiment with new techniques and strategies, it’s just as crucial that businesses refrain from repeating bad history — that is, making the same mistakes as others have made in the past. In this way, it’s important for businesses to metaphorically look over their shoulders from time to time, examining and growing from the past while carrying out newer, better methods for connecting with consumers.

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