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Reblogs in a chain now get their own notes
The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve.
Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.
If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.
Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.
This is just the beginning. More changes are coming as we keep building this out – stay tuned!
Not only will this ruin a core element of Tumblr, it will make it very difficult to tell where and when a post is getting traction. People are on this website because it isn't Twitter. Making it more like Twitter will turn people away.
The last thing this website needs is a culture of catty twitter-style quote-retweets. This will actively encourage more toxic users to interact with your posts because their traffic will be more difficult to track.
Reblogs in a chain now get their own notes
The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve.
Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.
If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.
Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.
This is just the beginning. More changes are coming as we keep building this out – stay tuned!
You know what? I put this in the replies, but I'm dropping it here too:
It's crazy that I'm seeing proof of how detrimental this is in real time, on THIS post. If you look at the notes on this post from the POV of the original, on desktop, it sits at around 7,700 notes. Which is a decent number, and it keeps a-tickin' on up. But.
But.
But hey. My phone app hasn't been updated. So I checked there. And guess how many notes this post REALLY has, including the ones from reblogs?
67,700.
That's 60k notes that you would NEVER know were for THIS ORIGINAL POST because, oops, Tumblr is hiding them and giving them to everyone else without letting you see them on OP's version.
Now imagine that's an artist. Imagine that's a writer. Imagine that you're a creator who posted your work, and you got that smaller number, and you had NO IDEA that you were only seeing about 11% of your actual engagement because the other 89% was hidden from you.
Just. Imagine. Jesus fucking christ.
girl help why are people on my dashboard suddenly round : ( those bastards took my sweet pfp shapes
I just made a set of animations with IDW ravage :)
Just a short animation. Megatron broods over the past aboard the Lost Light.
i hauve a cold
NO MORE FALSE PRIMES
For a full experience please read Starscreams dialogue in a similar cadence as Mater in that one meme about wanting to fuck McQueen
I've peaked
Sleep alone
"Ah, so he is just a boy."
SPOILERS TO TF ONE!!
Kinda
When [REDACTED] in TF one. Redacted spoilers under read more.
Just woke up to 99+ notifications, most of them being about that megastar thingy from yesterday. I feel like a proud parent, whose weird artsy child has finally found the very specific audience that likes their slam poetry
Ruined
Based of this pic from when they were constructing the stuff for the tf one premier
come back to me once more
For a full experience please read Starscreams dialogue in a similar cadence as Mater in that one meme about wanting to fuck McQueen