BRAND SPOTLIGHT: BLENDERS EYEWEAR
Tell us about your brand and what you do.
Simply put, Blenders Eyewear is solidly built on the sensation of #FeelinGood. It is pride in following your passion. It's the roar of the jet engines through your body as you launch off on adventures abroad. It's the electric release of energy when the thundering beat drops. Dance in the street, sing in the shower, and smile whenever you see fit. #FeelinGood is contagious and the only thing better than getting the buzz yourself is spreading it to somebody else. The fire to do amazing new things is in you and your work inspires us. We want to be a part of your story and cheer your success when your hard work pays off.
Blenders was born in 2012 on the Southern California Coast. We are fueled by the ocean, the culture, and the shot of energy that hums through our little slice of the world. By rocking Blenders you add a dash of our California magic into the mix of your culture and your unique style. We love to make this stuff and we think you will love to wear it. Our door is always open, so come say 'Hi' when you visit La Jolla.
Not anymore! We were born from a crowd funding campaign on the IndieGoGo platform. Hundreds of backers funded the company and brought it to life because they loved the story, they were stoked on the product, and they wanted to be a part of a fresh journey into a new world of entrepreneurship, social sharing, and creativity. We knew Blenders would be a hit before we ever made our first pair of shades because of the amazing and outspoken support of fans like you.
How was your experience at POOL this year?
We had a fantastic experience this year at POOL! First off, it’s in Vegas so you really can’t have a bad time regardless (Barring any sort of ‘The Hangover’ antics). We enjoyed meeting some new brands, hanging out with others we had met previously, and of course, making some great relationships with buyers from all over the world! It’s an especially good venue for making connections with buyers from South America and Asia. Both these markets are great for Blenders, and we appreciate being able to show our brand off without having to fly 24 hours to make it happen!
What advice would you give to brands who are thinking of joining the tradeshow world?
Go to a couple shows and walk the floor before you jump into the fray. It will give you a good sense of what’s going on, as well as ideas for booth design, etc.
Was there another brand at POOL that you really enjoyed? Give them a shout out!
We are always stoked to see what our boys from Tipsy Elves are up to. Have you seen those onesies?!
Name the last three songs you listened to.
“Hello” - by Stafford Brothers ft. Lil Wayne
“U” - By Gareth Emery ft. Bo Bruce
“Flamboyant” - Pet Shop Boys (Michael Mayer Kompakt Mix)
What is one quirky thing about your brand or your team that not many people know?
Our office is nicknamed, “The Gull’s Nest” because there is a wise gull that lives on the roof and sh*ts on everybody’s car when they come in to work … Gulliver.
How is your new collection different from the one before?
For Spring/Summer 2014, we have upped the quality of our frames as well as adding multiple new models to the mix! Blenders fans, and anybody that has yet to discover the brand is going to be STOKED to grace their face with our latest and greatest this season!
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