In terms of the effect technology and social media have had on the "digital economy", it really is multi-faceted. If one enters expecting some sort of return, one has to know how to maneuver themselves within the cyberspace to actually yield the effect or result they're hoping for. As Kayla Newman (2015) said, "At the moment I haven’t gotten any endorsements or received any payment. I feel that I should be compensated. But I also feel that good things happen to those who wait." The thing is, with things as fleeting as internet trends and catchphrases, sitting back and expecting revenue or comepensation might just not happen, and once the catchphrase loses popularity, so will the person behind it. It's really astounding to me how easily one can become a celebrity just by posting something on the internet. As long as it's the perfect combination of funny, unique, and/or catchy, you're set to take off from there. Endorsements and ads can really make the difference for the individual, but just like music artists, they have to have new ideas coming to remain relevant outside the advertising realm. Something that really struck me as interesting, and, quite frankly, somewhat unfair, is the fact that just like the DIY pornography performers, these people aren't getting compensated for what they're putting out there, if you will. Newman, like she said herself, gave the world a word, she saw the world of media and music acquire and incorporate the catchy term, but all to their profit and none to her benefit. These sites, both XTube and Vine, all alike benefit monetarily from the unpaid performances and videos from their subscribers. However, despite this, the subscribers don't receive any financial incentive. YouTube, on the other hand, has taken it upon themselves to grow and take vlogging up a notch. YouTubers can, just like reality television stars, create revenue off of just filming video excerpts of their daily lives. Makeup artists can film the process and step-by-step routine of creating a certain look, pranksters can document their devious plots, and the list goes on. It seems so easy to obtain a platform in the social media world, but it takes real ingenuity, creativity, and drive to maintain this platform. It takes effort to remain relevant, and just like celebrities, you have to be careful with what you do. You're essentially giving your life an audience, and one has to be delusional if they think they're not under scrutiny. You are exposing yourself to all the faces of the cyber world, and you have to have a strong mindset to be able to stomach all of it, the good and the bad. Becoming a part of digital economy, if you will, despite it being relatively different to your regular job, but just like any worker, sometimes the job gets tough and sometimes you don't want to go through another session of hours of recording, editing, and idea brainstorming. Regardless, this relatively new realm of economic development provides a whole new set of different jobs for individuals with the previously unused set of skills necessary for the profession. St. Felix, Doreen. 2015. "Black Teens Are Breaking The Internet And Seeing None Of The Profits." (Fader)