Post 12: Video Reflections
My group definitely struggled to come up with our video topic. I think a lot of this had to do with the fact that we came together as a group because we were friends, not because we had similar ideas for our video. Despite the stress that conflicting opinions naturally bring, I think that in this situation the debating worked in our favor. Instead of sticking to the first idea that came, we debated and brainstormed and refined until we came up with the perfect idea. As a Communication major, I relied a good deal on my knowledge of marketing to guide me through how to “sell” our idea to the public. In the world of marketing, it has been found that one of the strongest forces for persuasion is humor. With this in mind, I decided that making a humorous video would be the most effective. However, selling a video is not as easy as simply posting a funny video online and hoping for the best. Many strategic decisions had to be made about how we would ensure that our video received exposure. As we were seeking out a large audience, we decided that Youtube was the best platform for our video. Before the video was released, we started building up anticipation by posting stills from our video to Instagram and Facebook. We captioned the pictures with ambiguous statements and special hashtags. People became very curious about our posts, but we told them they would have to wait until Thursday to understand our posts. Once we had posted our video, we immediately shared it on Facebook and tagged everyone who had helped with filming. We encouraged people to share the video on their walls. Even though it does not appear that we will reach our goal of two thousand views in forty-eight hours, we came fairly close. I think this is evidence that our methods to increase our video’s virality were fairly effective. Writing a paper and making a video are certainly very different. In my opinion, writing a paper forces one to think critically and explicitly about a topic, but does not require much practical application. On the other hand, creating a video does not require one to explicitly consider a topic. It does, however, force one to apply the topic to real life. While the concept of virality serves as a great tool to get ideas out to many people, I do not think it has a home in the realm of academia. Often times, the most important messages are not fun and upbeat. Sometimes the sobering statistics and boring explanations are the most vital. If we turn into a society that cannot process such things, it will be our downfall. For this reason, it is important that academia stay “boring”.















