Trezi Showcase: Why are digital catalogs the way forward? (Post COVID-19)
The year 2020 has impacted building product manufacturers across regions. The AEC industry has especially been hit hard by the pandemic-triggered global economic slowdown.
As we witness a rapid shift towards remote working, the adoption of new technology to facilitate design communication and collaboration is becoming even more critical.
Architects rely on a trusted circle of vendors, consultants, and product manufacturers to curate building materials and solutions for their projects. However, these relations are cultivated via multiple in-person meetings, trial of physical mock-ups, on-site prototyping, and continuous sampling.
The process is time-consuming and prone to subjective bias - leaving a large margin of error for product match, accuracy of specifications, and consistency in quality of products delivered.
In the building industry, there is a need for a solution that allows all stakeholders to experience design in an immersive, interactive, and intuitive manner, thereby improving the design collaboration process, augmenting design communication, and facilitating decision-making, regardless of the stakeholders’ physical location.
In the context of the post-COVID19 world, where travel is restricted while the need for physical mock-ups and demos continues, Building Product Manufacturers also struggle to optimize their sales and marketing efforts.
Today’s solutions include:
Online and offline research of product catalogs, white papers, blogs.
Visiting multiple manufacturers’ websites
Create mood boards — physical or digital — using the most up-to-date product specifications and samples.
Digital subscriptions to emailers, blogs, and other sources of professional knowledge for products and materials.
Soliciting physical samples and mock-ups from vendors to ascertain project-product match as well as consistency of product/material quality
The widespread use of physical catalogs has led to:
Cost and wastage in the upkeep of physical catalogs and increased marketing spends
Delays in decision-making
The gap between what clients expect and what they get
Lost revenue over iterative changes to product specifications, due to initial mismatch between expectations, prototypes, and actual product delivered
The time-intensive nature of the process makes it difficult for newer entries to the market to be discovered and recognized
Whilst VR as a technology is still evolving and we will overcome these limitations in the near future, VR is already helping by optimizing and saving costs and expenditure in physical samples.
Trezi’s online product library gives you access to different materials, products, and finishes to select from for new projects. Manufacturers can add to their own virtual storefronts within Trezi and offer greater choices to designers and customers.
Using Immersive Technology, Trezi allows all AEC stakeholders - architects/designers, engineering service providers/consultants, owners/tenants, and product manufacturers/vendors - to communicate design effectively and collaborate in an intuitive, interactive, and efficient manner, regardless of physical location.
By reducing the costs associated with physical mock-ups and models, Trezi Showcase offers a real-time, immersive, and interactive design experience that articulates design intent to match client expectations, while delivering significant business impact and improved profitability.
Organizations such as Blue Star, Kyoobik, Schneider Electric, Welspun Flooring and Divinity Lights are already onboard Trezi Showcase and are transitioning to digital catalogs in the post-COVID era!
Here is what Steelcase had to say about Trezi:
“A virtual reality product like Trezi has helped us move towards being sustainable and in controlling costs.”
Managing Director, India, Singapore & SEA, Steelcase
To experience a free 14-day trial using your own SteamVR-compatible Virtual Reality kit, please sign up here.
Or contact us to organize a demo at your office – our sales representative will set up an appointment at your convenience.
