Harley-Davidson moves Engine Production back to the United States
While many manufacturers have shifted production to lower-cost countries in recent years, Harley-Davidson has decided to reverse that trend for its Revolution Max engines, which power models such as the Harley-Davidson Pan America and Harley-Davidson Nightster. Under a program known as "Back to the Bricks," production of these engines will return to facilities in the states of Wisconsin and Pennsylvania.
The initiative is intended to strengthen Harley-Davidson's manufacturing presence in its home market and reinforce the brand's American identity. The company also hopes the move will help boost motorcycle sales in the United States, where the "Made in America" image remains an important part of Harley-Davidson's appeal.
The decision comes at a time when many manufacturers continue to expand production in Asia to reduce costs. Harley-Davidson's move therefore stands out as a rare example of a major motorcycle manufacturer bringing production back to domestic facilities rather than outsourcing it abroad. This move could be also connected to taxes forced by the government.
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