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@soojoursbelle-blog
Visuality & Global Media Flow
Popular culture produces and travels globally. Movies along with tv programs are made and circulateted through global networks. We can give Bollywood and Hong Kong film industry as examples. What makes Hong Kong cinema example clear is that Hollywood is no longer has the global monopoly on popular film culture that it had in the middle of the 20th century.
cr.practices of looking
With the increased global marketing of key American brands in the postwar years, the idea of another places being ‘colonized’ by American capitalism gained a great deal of currency. For example McDonald’s expanded into foreign markets rapidly & became one of the symbols of the global dominance.
cr.practicesoflooking
Cyborg
Cyborg is an entity that is part technology and part organism and Cybernetics is the fusion of humans with technology.
We can say it is a post-human thing or changing the traditions of the human body.
Postmodernism
Postmodernism has been characterized as a response to the conditions of late moderniry linked to the late stages of capitalism. Thus postmodernity refers not just to a style and a form of subjectivity that emerged in late modernity. It also refers to changes in the social and economic conditions that help to produce these styles and ways of being a subject.
cr.practices of looking
Simulacra and Simulation
simulacra is a copy od a copy, so far removed from it’s original
simulation is just representation of something
Commodity Fetishism
It refers to the process by which mass produced goods are emptied of the meaning of their production,and then filled with new meanings both mystifying the product and turning it into a fetishism object.
Department Stores:
Department stores are a site of both commerce and leisure. They are consturcted in order to display the largest possible number of goods to a consumer.
Advertising and Advertisements
Advertising aims to present an image of things should be desired; “life as it should be”
Advertisements present an abstract world in the imagined future. They make promises-->promises of a better image, better life and fulfillments
In our daily lives, we are surrounded by advertisements. In newspapers, magazines, on tvs, billboards,buses etc... Because there are so many advertisements consumers became jaded so advertisers and marketers reinvents ways to hold attention of jaded consumers.
“The stories told through the media are always incomplete and always caught up in editorial decisions that cannot be seperated from broader power structures. So, more often; media institutions censor themselves knowing that bussiness survival depends on observing the boundaries of audience’s taste and opinion” says our book. Which also means: “Meanings generated by the released images” so we can say that although Princess Diana killed in a car accident while being chased by a papparazzi, the media tried to show the world that “Diana dead because she was cheating her husband at that moment” or “Diana dead because she was immoral”. “The cheating”can be true or not but her death was the most shocking news at that time, while everyone was mourning about her (Even her children: William was 15, Harry was 13) telling she died with her boyfriend caused different opinions whether she was a good person or not but in fact she was a very nice person. Since the media made the readers biased and divided them even though her death was tragic; even today in movies, tv shows, documentaries people remember Diana as a “cheater”.
Broadcast vs. Narrowcast & Webcast Media
Broadcast: To communicate or transmit (a signal, a message, or content, such as audio or video programming) to numerousrecipients simultaneously over a communication network or to make known over a wide area. Such as radio station broadcasts.
Narrowcast: To aim a program or programming at a specific, limited audience orsales market.Such as. cable television
Webcast Media: Webcasts are used when someone wants to share information or experiences with a large number of people and use electronic means of communication to provide said information or explain said experience or "Webcast" to describe delayed or preview versions of movies, music videos, or regular radio and television broadcasts as a way to promote the live broadcasts. Such as internet sites etc.
Media Forms
The familiar definition of “medium” is a means of mediation or communication-a neutral or intermediary form through which messages pass. -----> Media is the plural form of medium, refers to the group of communications industries and technologies that together produce and spread publ,c news, entertainment, and information. The term medium also refers to the specific technologies through which messages are transmitted.
Radio,television,megaphone,internet and your voice can be counted as a medium form.
cr.practices of looking
Mass Media
Mass Media is a term that has been used since the 1920s to describe those media forms designed to reach large audiences perceived to have shared interests. It is used to refer to describe the conventions in which audiences receive regularly programmed entertainment shows or news about the events of the world, usually from a relatively centralized mass distribution source such as a newspaper corporation, a national television network, a major film studio, or a news and entertainment media conglomerate.
cr.practices of looking
The Masses
The idea of “the massses” was introduced in the nineteenth century to describe changes in the structure of societies undergoing industrialization and the emergence of a massive working class. The masses were regarded as having influence on opinion and on practice.
Mass society describes social formations in Europe and the US that began during the early period of industialization and culminated after WWII. The rise of mass culture usually characterized much like modernity. [With the increased industrilization and mechanization of modern society , populations consolidated around urban centers.] ---> So this way Mid-twentieth-century critics of mass society argued that urban populations lost their sense of community and political belonging and that impersonal life and civic involment slacked off under the pressures of crowding in the home, the work place and the streets.
cr.practices of looking
Vincent Van Gogh
“The Starry Night”
1889
“When the painter sells the object, it only sells the object not the ‘expression of the idea’” says our book, so based on this information; we can say that even though this is a very popular-common painting no knows the exact meaning underneath it [ The painting depicts the view from the east-facing window of Gogh’s asylum room at Saint-Rémy-de-Provence, just before sunrise, with the addition of an idealized village]. In time reproductions not only made the artworks common they also covered their original meaning. Now we can see “The Starry Night” on cellphone cases, notebook covers, wallets, umbrellas etc. which also means that this painting became “genericized”-its use become so widespread that it became synonymous with the other genetic types. Since every product copied Starry Night there is no such thing left as “copyright”. Although they can say “this painting belongs to Van Gogh” they prefer giving copyright to themselves.
Authenticity is a quality that producers can attach the works through the use of a variety of codes that signify its various meanings.
Authenticy is also a quality that clings to the idea of classic type within a category of people or icons.
cr.practices of looking
Reproduction and the Digital Image
The digital image raises questions of reproduction and copyright to new levels intensity. The digital camera has no negative, no “original” storage medium from which copies are made. Digital imagesdiffer from analog photographic images in ways that affect how they look, the ways in which they are generated, stored and distributed, and the kinds of devices on which they can be created and displayed.
cr.practices of looking