I think the key to celebrities who survive Tumblr is that they understand we’re not here to follow them, they’re here to hang out with us.
We’re here building a fort out of scraps of stuff we found in a dumpster and if Ryan Reynolds would like to sit down in the mud and contribute, he is welcome to. But the fort comes first. Neil Gaiman found an old couch cushion. Wil Wheaton has a cool rock. Sometimes Taylor Swift shows up to say how nice the fort looks. That’s the way of things.
They must only SURVIVE














