The BODO Footwear Revolution
BODO Footwear : revolution in footwear industry
For most of us living in western society, we have never encountered the problems associated with not having a pair of shoes to wear, and it’s hard to imagine the medical, social and educational implications this issue can cause. But in many parts of the world, a lack of footwear is a fundamental problem.
Both adults and children can suffer serious injuries and contract diseases simply because they are forced to go barefoot. This can lead to ill health and excruciating pain. For adults, injuries and disease from a lack of footwear may mean that they are unable to work and provide for their families. Another extremely saddening fact is that in many places children are prohibited from entering schools, simply because they cannot afford footwear.
This is poverty’s vicious cycle at work, and BODO have made it our mission to do something about it!!
BODO UK is a small, London-based startup with big ideas, founded by CEO Peter Lochan in 2011. Peter had the vision of creating an ethically sourced sandal using recycled car tyres and helping those who suffer because of a lack of footwear by using the Buy One Donate One model of transaction-based giving. When a pair of our funky and fashionable BODO sandals are purchased, we will donate a pair to someone in need, whether they are living in poverty, a war torn community, areas stricken by natural disaster or refugee camps. In the forthcoming year, the BODO team hopes to become one of the biggest names in ethical fashion and really make a difference!
BODO UK’s research has shown that in many parts of the world, people living in poverty can suffer greatly because of a lack of footwear. For most of us living in western society, not having a pair of shoes to wear and the problems associated with this lack, are not issues we have ever encountered – we can’t even begin to imagine the medical, social and educational implications.
BODO UK chose to use recycled car tyres to create the BODO Sandal because it is a globally abundant material, that can pose a significant environmental hazard if it is not properly disposed of, yet it is both durable and long-lasting. So by using this material BODO UK is doing their bit for the environment and creating an ethically sourced sandal for purchase and donation.
With an extensive range of colours to choose from and a bold, eye-catching design, the BODO Sandal is one of the most stylish flip-flops on the market and a fashion must-have!
Why is it Durable? Because it is made primarily using robust, resilient material from recycled car tyres, the BODO Sandal is ultra durable and really will last the distance.
The BODO Sandal comes in a range of different colours, women can choose from our neutral unisex range or pick a pair from our brighter bolder colours like our shocking pinks or purples. We also have a large number of pastel shades, for those of you who prefer more subtle hues.
Like the car tyres that the BODO Sandal is made from, our fashion flip flop is suitable for all weather conditions. It doesn’t matter if its rain or shine, your BODO Sandals are designed to be worn, whatever the weather!
Mukul Jain
Intoxicated Fashion