Why do global rice buyers prefer 1121 Basmati Sella for premium markets?
1121 Basmati Sella (Golden and Creamy variants) is one of the most demanded premium rice varieties in global trade. Importers value it for its 4XL grain length, rich aroma, superior cooking properties, and unmatched post-cook elongation, which makes it ideal for authentic biryani, pilaf, and premium food service.
The steaming and parboiling process ensures that the grains remain non-sticky, aromatic, and full-bodied after cooking, catering to both restaurant-grade and household needs. This rice retains its texture even after reheating, making it a favourite among hotels and catering companies.
Best Basmati Rice exporter in India provides 1121 Sella in polishable, hygienic, export-safe packaging, ensuring long shelf life and zero quality compromise during transit. Buyers can choose between Golden Sella for its vibrant colour and Creamy Sella for its natural tone both delivering premium quality.
For distributors, the high market value and consistent demand offer excellent profitability. Since global consumers recognise 1121 Sella as a benchmark of premium basmati, it becomes an effortless product to market across Europe, Africa, and North America.