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Creating your own website is easier than you think. Follow this step-by-step guide to learn how to make a website for beginners in 2023

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Top 5 Figma Tricks & Tips for a Designer

Figma is a popular design tool designers use to design awesome websites. The popularity of Figma is immense among designers. Adobe, an American multinational computer software company, has acquired Figma to make it more accessible to designers worldwide.

From Brand Breeder to ImageProVision, many websites today are designed on Figma. This cloud-based, easy-to-use application lets you design apps, presentations, and other UI components that may need to be integrated into your projects.

Top tricks in Figma for every UI/ UX Designer

1. Utilize Components

Components are reusable design elements that can be easily updated across your entire design project. With Components, you can create a consistent design language throughout your project, saving you time and ensuring consistency in your design. You can create Components for everything from buttons to entire UI kits.

2. Plugins

Figma has a large selection of plugins that can help you automate repetitive tasks and add additional functionality to the app. Explore the Figma plugin library to find plugins that can improve your workflow. Some popular plugins include Unsplash, which allows you to search for and add images to your designs quickly, and Content Reel, which will enable you to easily add placeholder text to your designs.

3. Prototype

Figma’s prototyping feature allows you to create interactive prototypes of your designs. Use this feature to test and refine your designs before you start coding. Figma’s prototyping feature is easy to use and allows you to create complex interactions and animations. You can also use the prototyping feature for your office presentations or webinars.

4. Vector Networks

Vector Networks are a powerful tool in Figma that allows you to create complex vector shapes quickly and easily. With Vector Networks, you can create shapes with multiple curves and points. You can use Vector Networks to develop various designs, such as logos, icons, and more.

5. Rename multiple layers all at once

Renaming a file or a layer is essential as it doesn’t create confusion. With Figma’s “Rename Layers” model, you can rename layers in bulk. You can rename each layer to be the same, have a number suffix, add a prefix to distinct names, or rename only part of the layer’s name.

For example, to access the Rename Layers model, navigate to Right-click layers > choose “Rename.”

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What IS CPM & How To Calculate it

What Is CPM?

In online advertising, and is used to measure the cost-effectiveness of an ad campaign. Advertisers pay a specific amount for every thousand impressions, regardless of whether or not a viewer clicks on the ad.

CPM is a commonly used metric in the advertising industry because it allows advertisers to compare the cost of advertising across different media channels and formats. It’s important to note that CPM is not the same as the cost per click (CPC) or cost per acquisition (CPA), other standard metrics used in online advertising.

How to calculate CPM?

Calculating CPM is very easy. You can use an online CPM calculator to figure it out or grab a regular calculator. Since CPM is measured per thousand, the CPM formula to calculate it is simple.

CPM = (Ad Spend / Ad Impressions) * 1000

How does a CPM Campaign Work?

By now, you must have the formula to calculate a CPM Campaign by heart, right? But we’ll have a look at the formula once again. So, the formula to calculate a CPM campaign is as follows:

CPM = (Ad Spend / Ad Impressions) * 1000

Let’s put this formula into reality. A website charges the advertiser a specific price for every 1,000 ad views. For example, if a site charges INR 100 CPM, the advertisers pay INR 100 for every 1,000 times their ad appears on a website page.

CPM campaigns are often used for brand awareness, as the goal is to get as many people as possible to see the ad rather than encouraging them to take a specific action. Let’s have a look at how a CPM campaign works:

A publisher (e.g., a website or mobile app) agrees to host ads from an advertiser.

The advertiser creates a display ad (e.g., a banner or video ad) and submits it to an ad network or publisher.

The publisher displays the ad on their website or app, which is counted as an impression each time a user views it.

The advertiser pays the publisher a predetermined amount for every 1,000 impressions the ad receives, regardless of whether or not users click on the ad.

The campaign can be optimized for maximum exposure, targeting specific demographics, devices, locations, or keywords to ensure the most relevant audience sees the ad.

#12grids #cpm #cost per action

Buying the perfect domain name can be sometimes very challenging. Hence, we have curated a list of tips you need to follow while buying a domain name

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11 best websites for copyright-free images

If you are into the digital marketing world, you will need images regularly. Here are some of the best websites for copyright-free images that you can use.

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