2016 Honda NSX Returns To The Supercar Fray With $420k Pricetag
Honda’s second-generation NSX supercar is preparing to launch in Australia, with five specialised dealers gearing up to begin taking orders soon.
Honda has today confirmed that Australia customers will be looking at a $420,000 price of admission, but describes the Australian specification car as arriving with ‘almost all the option boxes ticked.’
The car is billed as a supercar, with hypercar levels of technology, thanks to the Sport Hybrid Super Handling All Wheel Drive System, which sees the NSX powered by a mid-mounted twin-turbo V6 engine, paired with a nine-speed dual-clutch transmission.
A Direct Drive Motor is paired with the main drivetrain unit to provide supplimentary zero-rpm torque, while up front a Twin Motor Unit provides electric drive independently to the front wheels.
Total output for the combined system is rated at 427kW, with 373kW from the V6 engine, 27kW from the front TMU and 35kW from the rear DDM. Torque is rated at 55oNm from the petrol engine, with a combined 646Nm in total.
To help convey that power properly, the NSX comes equipped with what Honda calls its Integrated Dynamics System, which can cycle through Quiet, Sport, Sport+ and Track modes of the steering, brakes (mechanical and electro-servo), throttle, vehicle stability
assist, magnetorheological dampers and Sport Hybrid SH-AWD control systems.
The front double wishbone and rear multilink suspension utilises aluminium components, while aluminum, also features in the construction of the NSX’s spaceframe and cross members.
Standard features include LED headlights, DRL and tail lights, semianiline leather and alcantara interior trim, alcantara roof lining, 7.0-inch colour touch screen with Apple CarPlay and Android Auto, Bluetooth connectivity, and an 8.0-inch Dynamic TFT instrument cluster.
Premium nine-speaker audio, and heated, electrically adjustable sports leather seats are also part of the standard Aussie-spec package, as is the carbon fibre exterior and interior packages, as well as carbon ceramic brakes.
A range of eight exterior and four interior colour schemes will be offered, with three metallic paint finishes asking a further $1500, and two premium finishes for $10,000 extra.
Source: 2016 Honda NSX Returns To The Supercar Fray With $420k Pricetag
Honda NSX “Family” Planned, Including Type R and EV Variants
As the Honda NSX prepares itself for a November on-sale date in Australia, it appears an expanded range of NSX models could follow.
In an interview with UK outlet Autocar, NSX project lead Ted Klaus revealed the mid-engined supercar’s architecture could support a number of spin-off variants, among them a pure electric vehicle and a track-focused Type R variant.
Klaus also confirmed that the all-electric NSX race car it sent to last month’s Pikes Peak International Hillclimb was there partly to test the viability of an NSX EV, with battery durability, torque vectoring control and power electronics being of critical concern.
The 2016 Honda NSX EV Concept
The 2016 Honda NSX EV Concept
A Type R or NSX-R performance flagship is also being seriously considered by Honda HQ. Klaus concedes there is “an appetite” for a simplified, performance-focused NSX with a stripped-out interior, track-honed suspension settings and perhaps more power and torque.
A non-hybrid version is also possible, with Klaus saying there is “nothing in the way of it being non-electrified”.
Could a track-focused NSX-R ditch the regular NSX’s three electric assistance motors in order to shed weight? Provided the end result remains emissions-legal, perhaps.
It would certainly be an easy way of slimming the NSX down from its 1725kg kerb weight, though it would lose the immediate torque delivery of said motors.
In its current spec, the Honda NSX makes a total of 427kW of power and 644Nm of torque, with a twin-turbocharged 373kW/550Nm 3.5 litre V6 engine providing the lions share of that output.
A nine-speed twin clutch automatic takes power to the rear wheels, while two electric motors power a front wheel each. The third motor is sandwiched between the engine and transmission and delivers extra torque to the rear wheels as needed.
To read our first drive review of the 2017 Honda NSX, head here.
Source: Honda NSX “Family” Planned, Including Type R and EV Variants
New Honda NSX: price, 2016 UK release date and latest details
Honda NSX studio – front
The production-ready Honda NSX was revealed at the Detroit Auto Show in January 2015. More than 18 months later and we’re still waiting for the car to arrive in the UK – though bosses have now released preliminary pricing, ahead of the car’s full launch in the autumn.
Honda has now confirmed that its new hybrid-powered NSX will cost “approximately £130,000”. That puts it right into the firing line of German rivals like the Audi R8 and Porsche 911 Turbo, but around £30k more than the petrol-electric BMW i8.
First customer deliveries of the 550bhp hybrid will begin across Europe in September, but it’s available to order now. We briefly sampled it last year ahead of a full launch later in 2016.
• Best supercars to buy now
The original Honda NSX was revealed at the Chicago Motor Show in 1989. Developed with the help of late Formula One legend Ayrton Senna, the car enjoyed a 15-year-plus production run – but with the facelifted model discontinued in 2005, it’s been a while since Honda had a machine to challenge the likes of Porsche and Ferrari.
In 2007, the company confirmed a new V10 supercar was being considered. But then the recession hit and the brand backtracked, announcing that all plans for a new NSX had been cancelled. Now, though, 10 years since the previous model last rolled off the production line, Honda has launched a new NSX.
Honda NSX studio – rear
Project leader Ted Klaus said: “What (original NSX large project leader) Uehara-san and his team did 25 years ago made a statement about what a Honda sports car is and should be.
“The chance to reflect on that original philosophy and experiment further using our 21st century technology was a unique opportunity.”
Honda’s 2016 NSX uses a twin-turbo hybrid drivetrain, utilising a mid-mounted petrol V6 and three electric motors. It produces more than 550bhp, distributed via all four wheels and a new nine-speed automatic gearbox.
The decision to go hybrid was a simple one according to Klaus, with bosses wanting the new car to be as revolutionary as the original.
“The values of the original NSX guided us throughout the project,” he said. “But, like the first NSX, we wanted to take it one step further. The power unit we have used gives the driver instant response, particularly in those first few milliseconds after the driver has made any input – whether that be acceleration, braking or turning.”
We’ve had our first drive in the new Honda NSX. Read the verdict here…
Honda NSX 2016: design details
Looking like a cross between an Audi R8 and McLaren 650S with its aluminium composite and steel body, the bold new NSX casts a striking profile. The low roofline and gaping side vents give it an undeniably aggressive look, with dazzling LED headlights and a pair of sharp blades on the bumpers. It pushes the boundaries of Honda’s previously conservative design language.
At the rear, there are no hints of the eco-friendly hybrid powertrain. There are four central exhausts, LED lights and a race-inspired diffuser. It’s noticeably wider than you might think, too, with huge 295-section rear tyres giving the car substantial but necessary contact with the tarmac. Suffice to say, in the metal, few cars can match it for road presence.
Honda NSX studio – head on
Every element of the NSX’s exterior design has been carefully sculpted for high-speed stability. It’s undergone extensive wind-tunnel testing at Honda’s development centre in Ohio, leading to modifications to the bonnet vents, side air intakes and boot spoiler.
Customers will have plenty of choice with their NSX – eight exterior colours and four interior colours will combine with a choice of three seat fabrics.
New NSX: lightweight chassis technology
In keeping with the legacy of the original – dubbed the world’s first all-aluminium supercar – the new NSX features world-first material applications and construction processes. It uses a space-frame design constructed of aluminium, ultra-high-strength steel and other “advanced materials”. It gets a carbon fibre floor, too, to help make it ultra-rigid and even better to drive.
Honda NSX studio – side
The design’s been optimised to concentrate the weight low and towards the middle, and Honda claims the car has the lowest centre of gravity in its class. Mike Accavitti, senior vice president of Honda’s upmarket US arm Acura, told us: “The NSX delivers pinnacle supercar performance, with zero-delay acceleration and confidence-inspiring dynamics.”
It also benefits from fully independent all-aluminium front and rear suspension, plus six-piston front and four-piston rear calipers gripping standard-fit carbon ceramic brakes. All NSXs get 19-inch front and 20-inch rear alloys, wearing Continental ContiSportContact high-performance road tyres.
NSX: hybrid powertrain and all-wheel-drive
Under the skin is a specially developed nine-speed dual-clutch gearbox, which Honda says delivers “synapse-quick gearchanges and rev-matching downshifts”. It’s paired with a longitudinally mounted direct-injection V6 petrol engine, boosted by a single electric motor driving the rear axle. At the front are two further electric motors, which can vary the amount of torque they apply individually to each wheel. Honda calls the configuration its Sport Hybrid all-wheel-drive system (SH-AWD), working in conjunction with Agile Handling Assist (AHA), which subtly applies the brakes to each wheel in order to enhance dynamic stability.
Honda NSX studio – dash
Inside it’s trimmed in bright red leather, with driver and passenger cocooned by the high centre console and intricate dash. The seats are firm but not uncomfortable, and the instrument cluster has an adaptable TFT display. The centre console houses the heating and climate controls, which sit neatly below the now-familiar central touchscreen.
However, the engine start button takes centre stage, nestled within the Integrated Dynamics System dial control, allowing the driver to choose between Quiet, Sport, Sport+ and Track driving modes. This allows for total reinvention of the NSX’s personality – for whisper-quiet early mornings or full-throttle circuit driving. The NSX also features a launch mode (which harnesses the V6 petrol engine and the electric motors) for lightning-fast standing starts.
The new Honda NSX – “an aggressive daily driver”
Honda NSX studio – interior
The original was praised for its usability, but this model is designed primarily to be a first-rate driver’s car. Lead designer Michelle Christensen said: “The new NSX was engineered to be an aggressive daily driver. We definitely adjusted things to make it suitable for daily use, but in the end it all goes back to the driver’s experience.”
Visibility is clearly not as much of a priority, although the thin A-pillars and generous approach angles should ensure the new NSX is still a car you can use every day. Engineers have highlighted the exposed mid-frame below the handcrafted leather dash panel as a nod to a ‘naked sports bike’ – one of the NSX’s primary design inspirations.
New NSX prices, on sale date, and Type R?
Ted Klaus, chief engineer and global project leader over NSX development, told Auto Express: “We’ve developed a human-centered supercar that responds to the will of the driver and builds upon the NSX heritage.”
The new car will be built exclusively at Honda’s Performance Manufacturing Centre in Ohio, where around 100 highly skilled “low-volume production specialists” will conduct full body construction, paint and final assembly. Badged as an Acura in the States, it’ll still be sold as a Honda in the UK. Prices will be around $150,000 (£100,000) in the US, but expect that to rise a little taking export taxes and VAT into account. First deliveries are pencilled in for spring 2016.
Honda NSX studio – exhaust red
The future looks bright for Honda. With its new model line-up nearly up and running, an even hotter NSX Type R could also be in the pipeline. Ted Klaus said: “Everyone who loves cars wants to see a version that we say is pure red. The NSX has always been silver first, moving towards red later. Someone asked, ‘when will you be satisfied?’ Probably never. What you do today, you can improve on tomorrow.”
Q and A – Michelle Christensen Honda NSX design project leader
Auto Express caught up with NSX lead designer Michelle Christensen to talk all things styling, aerodynamics and whether it’ll be a future classic…
Q: The original car defined a new era for the supercar, and the new model has big boots to fill. What were the biggest challenges?
A: “The biggest challenge also became the biggest building blocks of the new NSX – which was keeping the purity of the original, and achieving an effortless synergy of man and machine. For the exterior design, for example, we tuned every surface to function with air flow and cooling, and deleted extra trim and garnishes that took away from the performance.”
Honda NSX studio – Michelle Christensen design project leader
Q: Why did it take Honda 10 years to decide to build another NSX?
A: “It was more about deciding to keep pushing harder in order to achieve the best. With this car we felt like we produced something not only worthy of the NSX badge, but also a thrilling supercar worthy of the modern-day sports car enthusiast.”
Q: The first NSX was praised for being really easy to drive. Will the new one follow suit?
A: “The new NSX was engineered to be an aggressive daily driver, much like the first. For the exterior we definitely adjusted things to make it suitable for daily use, but it all goes back to the driver’s experience.”
Honda NSX studio – rear 2
Q: What inspired you when first penning this new NSX? Have you looked closely at the old car – or did you want a ‘clean-sheet’ design?
A: “As our starting point, we inherited the 2012 show car’s design theme. We went back and resculpted every surface, primarily to add more sensuality in the surfaces, and second, for aero performance. We also were able to exaggerate key features such as the side intake to ensure that it became a more powerful, exotic statement, as well as the functional centrepiece.”
Q: There’s a big focus on downforce and high-speed stability. Are there elements you had to extensively change after wind-tunnel testing?
A: “Managing the total air flow around the car was a very synergistic process. After adding a front-end vent to cool the brakes, we noticed that led to building pressure in the wheel well. After some hypothesising, we created a slot in the front fender and tested again. Not only did it alleviate the pressure built up in the front fender well, but that very same air stuck to the body side as it travelled down the car and went straight into the side intakes.”
Honda NSX studio – display
Q: How do you envisage the car ageing? Do you think it’ll look as classic as the original in 25 years’ time?
A: “When we took on the project in 2012 we made it our goal to enhance the performance through the design, which entailed distilling the styling down to only what needed to be there. I think that process of omitting unnecessary bits and pieces is what made the design a bit more pure, and will keep the NSX ageing well into other generations – like the original.”
Q: What elements of the new NSX will we see on future Honda models?
A “You’ll definitely start to see design cues from the new NSX in our future models. But, most importantly, developing the NSX in our studios has had a profound impact on the way we approach making cars, as well as rekindling the company’s love of sport and racing. So you can expect to see that soul in everything we do!”
Video: Honda NSX makes its debut
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• New Honda NSX: full details on Honda’s 2016 supercar
• Moments of clarity: Honda’s greatest tech innovations
• Top 10 best ever fast Hondas
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• WIN a Honda Civic Type R for a weekend
Source: New Honda NSX: price, 2016 UK release date and latest details
It has been so long since Honda had an out-and-out sports car in its line-up that you might barely remember what the original Honda NSX was meant to do. The two-seat, mid-engined supercar aimed to compete with the contemporary mid-engined Ferrari, but at a much cheaper price. It did so until it disappeared from sale more than a decade ago.
Now it’s back, and the ethos is, in some ways, similar: the new NSX is a £130,000 supercar that Honda benchmarked against Ferrari’s recently-replaced 458 Italia. Today’s NSX, though, sets out to be far more sophisticated than its predecessor, and certainly far more at home on the road than it is on a track day. It also has to compete against far more rivals than before, including Porsche’s 911 Turbo and the Audi R8.
What’s the 2016 Honda NSX like to drive?
Its mechanical make-up is extremely complex by modern sports car standards; – it’s more like a BMW i8 than an Audi R8 in that respect. Yes, in its middle it has a conventional 3.5-litre, V6 petrol engine with two turbochargers, making 500bhp; but that’s assisted by a 48bhp electric motor which, like the engine, drives the rear wheels, and there are also two 37bhp electric motors at the front, one driving each wheel. All three electric motors can generate electricity to recharge the batteries, give power to boost straight-line speed or affect the handling balance.
There’s a battery pack between the seats and the engine, but don’t think the NSX is some kind of range-extended, low-emission, plug-in hybrid. The battery pack is small and exists primarily to enhance the driving experience. If you put the NSX into ‘quiet’ mode it’ll run on electric power alone, but not for long, and not very quickly. The other modes: ‘sport’, ‘sport+’ and ‘track’ are where the Honda likes to operate, where its engine is louder and its performance altogether more ferocious.
The NSX feels to us like it lacks the outright pace of, say, a Ferrari 488 GTB – which wouldn’t be surprising – but what the NSX is capable of is travelling deceptively quickly. The complex electrical systems are supremely well integrated, so what could feel like an overly complicated drivetrain actually feels very natural. Ditto the steering and handling, too. We’ll have to wait until we get a car in the UK to make a final judgement on the ride – and whether this car feels too wide for narrow British lanes – but the first signs are promising.
What’s the 2016 Honda NSX like inside?
The NSX’s interior fit and finish is promising, too – even though our test car wasn’t a final production version. Some of the materials and the infotainment system are a bit too reminiscent of a £20,000 Civic rather than a £130k supercar, but it would be harsh to complain about them too much. Mostly the cabin is terrific; we’d prefer it if the driver’s seat was height adjustable, but the driving position itself is sound, and visibility is strong; that was part of the original NSX’s ethos and something it continues today.
There’s a low sill at the front, the A-pillars are slimmer than most rivals’, and the a centre of gravity – the whole engine and exhaust – sits below shoulder height. That means there’s room for a 125-litre boot at the back. It’s wide enough for golf clubs, but sitting above that exhaust, it gets pretty warm in there, especially if you’ve been inclined to enjoy the NSX’s handling; and that’s something we can well imagine you’d want to do.
Should I buy one?
If you do, you’ll be one of only 100 or so people a year in the UK who will. Although we’ll wait until Honda has announced full options pricing, and we know how it will depreciate and how much fuel it’ll use, we suspect you’ll be rather pleased if you do buy one. The NSX is great to drive and it might well be even better to own; it’s less hard work and more subtle than a lot of supercars, and it has somewhere to keep your golf clubs warm.
Motor Trend Takes An In-Depth Look At The Acura NSX: Video
The original Acura NSX went on sale in 1990 and pretty much turned the supercar world upside down. It was fast, powerful, and it represented what every supercar wanted to be. Very rarely does a Japanese supercar make an Italian titan like Ferrari look over its shoulder. The original NSX did just that. It’s too early to say if the successor to that model, the 2016 Acura NSX, will do the same thing, but when you consider the current state of the supercar segment today, it has to be even more special than the original if it has any hope of standing out.
The latest episode of Ignition sought to shed some light on what we can expect from the NSX when it hits the market in 2016. featured editor, Jason Cammisa, was given the task of giving the NSX a proper shakedown. Cammisa dove deep into Acura’ s new supercar, providing quality analysis on some of the NSX’s most notable features — including its torque-vectoring capabilities, its multitude of driving modes, and most importantly, its “supercar-ness”.
The Acura NSX has all the elements to be a true supercar. But, is it going to be as popular as the model that forced Ferrari to rethink its own philosophies? The early returns seem to be on the ‘nay’ side, but only because the original NSX set the bar so high that nothing short of a five-star supercar would be good enough for it. The new NSX looks to be a winner, but a five-star winner? Suffice it to say, it’s got a lot to prove to be able to reach that status.
2017 Acura NSX
Acura NSX
Source: Motor Trend Takes An In-Depth Look At The Acura NSX: Video
Honda NSX family tipped to include Type R, convertible variants
Honda NSX family tipped to include Type R, convertible variants
The all-new Honda NSX will grow from a single model to a supercar family over the car’s lifecycle.
Honda NSX large project leader Ted Klaus told CarAdvice his team created the high-performance hybrid coupe to be versatile, allowing the brand to keep the car fresh and interesting with the addition of spin-off variants.
“This car is not just about brand halo, it’s unleashing all the power of Honda in a continuous way,” Klaus said.
“We’ve been asleep for 10 years with this car but now we’re back and we’re gonna sustain it. That’s going to be the next big challenge.
“I think we’re going to have a hard go of it in the future if this is all we ever do. We’re aware of that, but Honda doesn’t roll out things that way, so be patient and we’ll announce when the time is right.”
acura–nsx-convertible
Klaus wouldn’t be drawn on what we could expect from future NSX variants, though a convertible version is tipped to be the first addition to the range, given that the car has already been previewed in concept form in the movie The Avengers.
A convertible would also pay homage to the original NSX, which was available with a removable targa roof.
A flagship NSX Type R variant also seems likely further down the track, with Honda confident the second-generation car has plenty up its sleeve.
“This chassis has way more capability, so I wouldn’t be surprised if we take advantage of that in the future as well,” Klaus said.
Previous NSX Type R (or NSX-R) variants focused on reduced weight rather than increased power, though it seems both could be on the cards for a new R-badged variant.
The Honda NSX’s regular powertrain comprises a twin-turbocharged 3.5-litre V6, three electric motors, a lithium-ion battery pack and a nine-speed dual-clutch automatic transmission, and boasts peak outputs of 427kW and 646Nm.
The Honda NSX will go on sale in Australia towards the end of 2016. Pricing still remains a mystery, though it’s set to be priced in excess of $200,000.
More: 2016 Honda NSX Review
More: Honda NSX to target buyers upgrading from Porsche 911
Source: Honda NSX family tipped to include Type R, convertible variants
After several delays, the Honda NSX will finally go on sale in 2016, with an expected launch time of the spring.
What is it?
The NSX is Honda’s hybrid supercar that will arrive in the UK midway through 2016. It’s the second generation of the NSX; its iconic predecessor was launched 25 years ago.
What engines can I choose from?
The NSX will come with a mid-mounted twin-turbocharged 500bhp V6 engine and three electric motors that offer a combined power output of 573bhp.
One of the electric motors sits between the engine and gearbox and supports the acceleration, braking and transmission shifting performance. The other two motors are mounted on the NSX’s front axle, each driving an individual wheel.
The petrol-electric hybrid powertrain drives all four wheels and is connected to an all-new nine-speed dual-clutch automatic gearbox.
The NSX will have four switchable chassis modes: Quiet, Sport, Sport+ and Track.
The top speed is rated at 191mph, while 0-62mph is covered in just 2.9sec. Economy figures have not yet been released.
How much equipment does it come with?
Full details of the NSX’s equipment have not yet been revealed, but Honda has confirmed it will come with a set of leather and Alcantara-clad sports seats and a nine-speed automatic gearbox as standard.
How much will it cost?
Order books will open in the summer for the US and first deliveries are expected towards the end of this year, but the right-hand-drive UK version won’t be on sale until midway through 2016.
Honda has previously told us that the NSX would compete with the Ferrari 458 Italia in terms of performance, but be priced closer to the Audi R8.
That would mean that the NSX is likely to be somewhere around £93,735-£126,835.
Can I get a discount?
Our Target Price for the R8 is a couple of thousand pounds cheaper than list price across the range, so a similar discount may be available on the NSX, but probably not until 2017.
Anything else I should know?
Honda has said that different bodystyles, namely a convertible, and higher power output versions of the NSX can be expected, but there has been no official announcement.
How good are its rivals?
The NSX’s natural petrol-electric supercar rival is the fantastic BMW i8 that has a combined power output of 357bhp, so if the NSX matches its predicted 550bhp and is in a similar price range then it will pose a real threat to the i8.
Source: 2016 Honda NSX - full spec, details, pictures
Honda NSX to target buyers upgrading from Porsche 911, says project boss
Honda NSX to target buyers upgrading from Porsche 911, says project boss
The Honda NSX is the car for people who are sick of their Porsche 911, says the man in charge of the reborn Japanese supercar’s development.
Honda NSX large project leader Ted Klaus believes the new high-performance hybrid coupe will appeal to owners of Porsche’s iconic sports car asking the question: ‘What’s next?’
“Do they go Audi R8? Do they get a special 911?” Klaus pondered.
“We want to catch that person when they’re thinking of coming out of a 911 to their next [car], and I think we offer a tremendous sports car experience and sports car values.”
Honda-NSX-2
Australian pricing and specifications won’t be finalised until closer to the NSX’s launch in our market at the end of 2016. In the US, where the car will be built, Klaus said the company was determined to keep NSX pricing “in the US$150,000s”.
“That gives us a strong comparison to the 911 Turbo and the Audi R8 V10,” he said
In Australia, both of those cars cost about $360,000 before on-road costs, though Honda Australia director Stephen Collins warned against attempting to estimate local pricing by extrapolating such figures, suggesting that pricing of the car from Honda HQ and the strength of the Australian dollar would affect its positioning more than any other factors.
Collins did, however, confirm our NSX was “certainly not going to be [Nissan] GT-R price”, indicating it will cost well over $200,000 in our market.
Honda-NSX-4
With pricing and specification still up in the air and the car itself still at least 12 months away, Australian dealers have been asked not to take orders for the NSX, though more than a handful of enthusiasts have already placed deposits to ensure they’re among the first in the country behind the wheel.
The NSX will be available through just five dealerships, one each in Adelaide, Brisbane, Melbourne, Perth and Sydney.
Collins says Honda will launch a presale program early next year to build hype around the car and to give prospective buyers an indication of pricing and specification, but says he isn’t too concerned about how many the company sells.
“I want to sell as many as possible, but I think it’s just great for the brand.
“It’s one of those cars that really just says what Honda is capable of. We’ve clearly been lacking some sports cars in recent times, so I think the more sports cars we can get into our range the better.”
Honda-NSX-5
Klaus agrees that the NSX has a big role to play in changing the market’s perspective of the brand.
“NSX itself as a brand will help Honda and will help Acura, that’s our understanding. Through the NSX values and brand, we can help educate people about all these amazing things going on at Honda: Honda Jet, F1, Asimo…
“Honda’s this crazy company. Sometimes we are misunderstood, so we are trying to communicate again, and NSX is another chance.”
More: 2016 Honda NSX Review: Quick drive
Source: Honda NSX to target buyers upgrading from Porsche 911, says project boss
