Benefits:
Bath bombs can be relaxing, detoxifying or immune boosting so it is up to you to choose the perfect combination of natural essential oils to be used; Vegan
Users:
13-23-year-old girls/young women, people online, crafty/experimentally driven people, someone looking for vegan skincare, anyone looking for a craft they can make money with
User Testing:
Once I originally finished, I sent the interactive infographic to a group of my friends to see if they were able to navigate the page. One person claimed that they were unable to navigate at first due to the hierarchy of images and it was ultimately just confusing. So, rather than overall changing the layout to make one smaller than the other, I allowed both large images to be clickable and be less confusing for the audience.
We wanted to express how easy it is to start your health journey anywhere at any time. All it takes is a little push to begin. Noom is an app that helps people think about their health in a positive way; It helps users set personal goals. Therefore, we created a challenge and placed it in the environment for anyone to try as a way of showing how anyone can start now. The ad encourages you to think about your personal health goals and reminds you that Noom is here to help.
MY COMPANY
- Organic and essential oil based
- Ready to go spray
- Infused seed packets
- Active ingredients: peppermint, lavender, clove, cinnamon, rosemary, and tea tree oil
- Fungal disease preventative that is sensitive to heirloom plants
- USP: essential oil based disease killer for heirloom plants
STORY
- Heirloom seeds and plants are quite susceptible to diseases due to their sensitive nature and if the disease comes to a crop, their entire harvest could be infected and completely lost. Most of their diseases are from fungus and weeds, so I felt it was necessary to create an all natural, essential oil based disease preventative and killer. Legacy Roots will also sell infused seed packets as an extra step preventative for seeds that have already been in contact with fungus/diseases. Legacy Roots is concerned about the legacy of the world, what lives on after us - our families and our earth. We can have the opportunity to be both sustainable and powerful with a natural alternative just like Legacy Roots. We believe that disease can be treated at every stage of a plants life, from seed to sprout. Marty Neumeier said that “A brand is a gut feeling about a product service or organization;” and knowing that your family, customers, and earth will remain unharmed during your gardening will give users a gut feeling of relief and pride in the legacy their roots will leave behind.
- The essential oils that will be used are peppermint, lavender, clove, cinnamon, and tea tree oil
- Made for heirlooms in specific whereas competitors are more concerned about ornamentals
CLIENTELE
- Great for anyone who is:
- passionate about their garden and earth
- people who are just getting into gardening to garden masters
- sells/buys their food at the farmers market
- Market:
- Whole Foods/Trader Joe customers
- Farmers market employees
- Vegans growing their own food
- Health and eco-conscious millennials
- Pinterest moms
- Anyone interested in alternative medicines benefits (essential oils being the alt. medication)
RESEARCH
- Garden sanitation aims to remove the source of future disease infections by means of a thorough clean up program. Common fungus diseases like peach leaf curl, brown rot, apple scab, camellia petal blight, and black spot on roses will reappear the next season because the fungus spores survive over winter in dead leaves, rotting or mummified fruit and other plant debris left behind the previous Fall. Disease pathogens can also survive in older mulching material laid out in previous years.
- The active ingredient in essential oils with antifungal properties creates an absence or reduced presence of ergosterol in fungal membranes results in osmotic and metabolic instability of the fungal cell, compromising reproduction and infectious activity. Therefore killing off the current disease and preventing it from continuing.
COMPETITORS
Dr earth:
- Organic and essential oil based
- Ready to go spray
- Active Ingredients: Rosemary Oil, Cloves & Clove Oil, Peppermint Oil, And Malic Acid
- The ultra-premium scientific formula provides optimum levels of killing power while providing multi-minerals to help heal disease-damaged foliage
Ideal for the killing of and the control of diseases, molds, and fungi on vegetables, fruit trees, roses, turf, ornamentals, trees, and shrubs in every part of the yard and garden
- Ready to use disease control fungicide
- Controls powdery mildew, rust, black spot, peach leaf curl, shot hole, leaf blotch, scab, dollar spot, brown rot, and other plant diseases
Green cure:
- Organic
- Concentrated solution
- GreenCure® is highly effective against powdery mildew on roses and other ornamentals.
- GreenCure can be used in the garden to prevent or cure powdery mildew on tomatoes, pumpkins, cucumbers, grapes, apples, herbs and more.
CLIENTS
- Anyone who is gardening to consume/sell their own food that is looking for a natural alternative disease killer that will not harm them or the environment. Made specific for heirloom plants, but safe enough to use on other plants.
DESIGN PROCESS
- Since my brand Legacy Roots is all about protecting the entire plant from seed to sprout, I wanted the logo to have something to do with a cycle, seeds, and sprouts/leaves. I eventually managed to create something well rounded that I feel reads as cyclical and involves both the root and the actual plant.
