Digital Marketing – Necessity for every business / organisations
Digital marketing, as the term defines, marketing via digital platforms. It is about marketing products through digital technologies all over the internet,
Earlier marketing people going door to door, meeting customers on the road, hotels, distributing pamphlets, flyers and explaining regarding their company products.
Nowadays, since the inception of digital marketing there is no need to do above mentioned things. We have to simply advertise our products on the internet or run Facebook campaign or send email to the customers for promotion of products.
It is mainly used by businesses whether it is small or big or startups.
Why necessity for every business/organisations, pointwise clarifications,
1. Direct communication between your business and your consumers.
By adapting digital marketing your communication with your consumers is direct which means one to one. Your consumer easily understand what’s your product is and easily generate revenue for you.
Email marketing and social media marketing are two best ways to reach to your consumers easily and in short time your business will grow very rapidly.
2. Increases brand awareness.
By promoting brand digitally creates huge impact on consumers in short time. You can easily tell your consumer what the product is for and how to utilise it. Time to time you can give updates to your consumers regarding your brand.
3. Can save you a lot of money as compared to traditional marketing.
Traditional marketing require huge amount of money for promotion as we have to make banners, pamphlets, hoardings etc and lead generation is very less.
In digital marketing you can save lot of money in all these things and you just simply create attractive content and share it on social media platforms, on emails, run ad on Google etc and by doing it you can generate huge amount of leads to your business.
4. Target oriented platform
If you launch say a cosmetic product for women then you know that it will be only for women and you can simply promote it for women only via social media platforms. You can focus on your targeted audience and by doing this you can save lot of your time and money and generate leads to your business.
5. Exact analysis of your business
In today’s world only digital marketing gives you exact analysis of your business by giving you reports on number of people visited your website, number of people actually interested on your product, number of people buy your product etc on daily basis, weekly basis and monthly basis. By doing analysis of your product you can further think of promoting it or stopping it completely.
6. Best return on investment (ROI)
Content marketing, email marketing and social media marketing having highest ROI, they all can boost your business by three times. Email marketing is a conversion machine but you need quality subscribers and you have to deliver highly relevant content to your subscribers.
7. Accessible from anywhere like mobile etc.
The benefit of digital marketing is that you can access it via your mobile phone also. This means you are in 24X7 accessible to your business.
8. Solving customers problems online
Consumer wants this because in today’s world they need business which can solve their problems online and easily. By making phone call or by raising queries online consumer wants their service provider resolve their queries as fast as possible.