This is an ad for Essie’s new Flying Solo collection. I think that the advertiser is targeting single women and hinting that it is completely normal to travel solo. Additionally, when wearing this nail polish you will feel ready to conquer the world. The color scheme is very posh and classy, which may make you feel similarly when wearing this nail polish. I also noticed the product placement. First, this ad is from this month’s Cosmopolitan where the primary audience is female. Second, I do not think that it is a coincidence that this advertisement is placed next to an article titled, “I went on Meghan Markle’s vacation.” Meghan Markle has become a dream role model for a lot of women in that she became royalty and was able to actually get the happily ever after that so many little girls read about in their youth. Honestly, upon viewing this ad, I immediately thought to myself, I could really use a mani/pedi. My second thought was, where is my passport because I really need to get more stamps in there. For a brief moment, I felt empowered. I am single and sometimes fear traveling alone, especially abroad, but after seeing this ad I felt the need to book my next solo trip. I even researched the safest countries for single women to travel. I think this ad did an excellent job of advertising this product. I do not see any room for misinterpretation especially since the product is front and center.










