#3. ask

[marcapitman]

Educating donors is not fundraising

Educating donors is not fundraising

I’ve been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. It boils down to: “We need to do more education. If people really knew what we did, they would give money and our funding crisis would be over.” Or more generally: “If they knew about us, they’d give. One gentleman took along time to explain each step of…

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[marcapitman]

Have you written off someone as a lost cause? #followupfriday

Have you written off someone as a lost cause? #followupfriday

A coaching client just told me a powerful story of following up. For about six months, he was following up with three supporters. Each had made small donations in the past, less then $1,000 each. After about five months of following up, one donor said he’d make a gift “this quarter.” The by “this quarter” he meant by the end of June. Well June came and went. So did July. And August. Following up…

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[marcapitman]

Get jazzed when a donor says "no"!

Get jazzed when a donor says “no”!

As I wrote earlier this week, some of my coaching clients are being transformed by the idea of keeping on going until we get no. This concept is helping them keep up their endurance in asking. And it’s helping donors really connect to causes that matter to them.

So I’m thrilled that “Go For No!” author Andrea Waltz will be giving the October webinar for The Nonprofit Academy! “Redefining…

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