#314 words

[asheewrites]

04 - Ocean (KaijaNMazin)

Kaija let the ocean air drift past her face, taking a deep, salt-filled breath.

The rock she found a place on was cold, but her white jaguar was warm on her feet. And under fingers, scratching behind his ears.

The setting sun was… beautiful. Stress fell off her shoulders, muscles relaxed.

It was a moment of peace.

…

“HERE you are!” An all too familiar voice said, stones crunching under his feet when he jumped the last two meters down the cliff. “I looked almost an hour for you!”

Mazin sounded huffy. And Kaija snickered. No one but him could find her at all: “You’re slacking. Happens when you choose to travel the world instead of visiting your dear ailing sister”

“Yeaaaah. You DO know not even normal people have an easy time getting down this cliff, right?” He looked around what she’d used to get down.

Meanwhile, the big cat got more scratches.

Until he noticed: “This is not what I’d gotten you the cub for!”

“For what then, brother, dear?” The Jaguar nudged her hip to demand a continuation of the petting.

“Sick him on your husband? He’s big enough for the job now,” he said, sauntering over to scratch the other ear. The big cat was pleased.

“We talked about this. A lot. So leave it. And hey, would you prefer me using ropes to get down here?”

“At least I know you are capable with those. I’m just worrying!”

She grabbed the coat of her ridiculous pouty brother and pulled him next to her to lean against him: “I’ll allow you to carry me up if you shut up now. I want to enjoy my sunset. And the ocean. Be happy I don’t sick Snuffles on you for disturbing me”

He sighed and put an arm around her: “I’ll behave”

Kaija shook her head. Stupid brothers.

[customerpsychologyculture-blog]

Going on from last weeks post about the arts model of communication, as a team we went through this process to come up with the best composition for our persuasive poster.

We wanted to bring a sense of emotion to the poster and the performance. Enabling us to effectively persuade our target audience, ‘thrill seekers’ to stop taking drugs and others from taking them in the future. Doing this by educating the audience to think about the consequences of taking drugs and the risks involved of taking them.

To ensure that our persuasion is effective we used the theory of planned behaviour model, which links beliefs and behaviour. With Madden suggesting that the model gives a predictive power after analysing ‘thrill seekers’ attitudes through identifying subjective norms and perceived behavioural controls (Madden, Ajzen, and Scholder Ellen, 1992). Linking them with their intentions and behaviour.

Allowing for strategies to be focused towards changing ‘thrill seekers’ attitudes towards drugs and ultimately their behaviour. Which will be expressed throughout out anti-drugs campaign.

Due to this we decided to use social media to directly target ‘thrill seekers’, as they are defined as university students who are typically aged around 18 - 25 years old, are the stereotypical social media users.

Using the poster setting the scene, gives off the impression that the audience are individually on their phones sitting in a dark room. With the ‘phone’ showing a Facebook event, which the viewer has been ‘invited’ to. With is laid out with the same features of a normal event, but instead inviting them to their own overdose. With it looking like the social media user is hovering over the maybe option, showing that there is still a choice to be made.

Including the roles within the poster as ‘also featuring, special guests’, such as, concerned friends and family. Along with mentioning paramedics bringing in a role of authority.