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Blending Outdoor Enthusiasm with Upcycled Fun!
Here's an exciting article about the birth and growth of Green Guru in the online publication, Earth911! This is a really cool online resource featuring smart, sustainable products as well as Do-It-Yourself project ideas.
Boulder, Colo.-based Green Guru Gear is the brainchild of best friends Davidson Lewis and Justin Daugherty, two outdoor enthusiasts who were sick of tossing their old athletic gear in the trash. Entering its sixth year, the brand now includes outdoor sports equipment and accessories made from old bike tires, climbing rope and wet suits. Earth911 sat down with Daugherty to learn more about how the two friends turned a passion for reducing waste into their dream green jobs.
Read the full article here:
http://earth911.com/news/2013/03/06/green-guru-gear-upcycled-sporting-goods/
GershonMedia News - Advisory Board - Earth911
November 30, 2011 06:00 AM Eastern Time
Former Senior Disney Digital Media Exec Joins Earth911 Advisory Board
SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Earth911, Inc. expands its leadership team with the addition of digital media pioneer Bernard Gershon to its Advisory Board. Earth911, through its recycling directory, connects consumers to over 1 million ways to recycle, helps businesses advance product stewardship, and drives sustainability messaging to an eco-conscious audience.
Gershon is president of GershonMedia, which provides advisory services to digital media enterprises, and serves on the advisory boards of top digital companies, including Boxee, Fwix, Row44, Woozworld, and several other companies in the mobile and online video space. He also serves on the board of SpotXchange.
Gershon’s 15 years at The Walt Disney Company earned him recognition as a pioneer in online and mobile video. As the senior vice president and general manager of corporate strategy, business development and technology, Gershon developed new digital businesses for the company, as well as new digital revenue opportunities for all Disney/ABC content, including broadband, wireless, cable, IPTV and VOD. Gershon was instrumental in delivering Disney/ABC content, including “High School Musical,” “Desperate Housewives” and “Lost,” to Sprint’s mobile video service. He also created, launched and distributed the 24-hour ABC News channel, ABC News Now.
Gershon served as senior vice president & general manager for ABC News, Digital Media Group and is credited with stabilizing and nurturing ABC News’ online businesses. He is recipient of the George Foster Peabody Award, RTNDA Edward R. Murrow Awards and numerous Webby Awards. In 2003 he was named in the top 10 of Streaming Media Magazine’s list of the Most Influential People in Streaming Media.
“In a year of evolution and positive change for Earth911, the addition of Bernard Gershon to our Advisory Board is certainly a highlight for us,” said Earth911 CEO Barry Monheit. “Our growth initiatives for 2012 are perfectly aligned with Gershon’s outstanding record of success and experience.”
“Earth911 is in a fantastic space and well-positioned to grow and effect meaningful change,” Gershon commented. "I look forward to helping Earth911 grow into a global brand in sustainability."
Earth911 is rapidly expanding its brand as a recycling authority and go-to source for sustainability communications, recycling data and consumer outreach.
About Earth911
Earth911 gathers, distributes and analyzes localized recycling information to assist manufacturers, organizations and consumers with product end-of-life solutions. Since 1991, Earth911’s services have enhanced companies’ responsible waste initiatives and worked to increase consumer recycling. Through the Earth911 Recycling Directory, Earth911 hosts the largest and most accurate compilation of recycling information in the nation, boasting more than 1 million ways to recycle. Follow @Earth911 on Twitter and Like Earth911 on Facebook at www.facebook.com/earth911.
Earth911, Inc.
Susan Larsen, 480-889-2650 Business Communications Manager [email protected]