Business Storytelling and Brand Management
Here we go again. Another month down and new information to digest, analyze and assimilate into my plan to establish myself as an entrepreneur. Business Storytelling and Brand Development was an amazing class. Our instructor Ken Degilio aka OrlandoKen, is a great instructor who is practicing what he preaches by running his own business as a brand consultant. The two biggest takeaways from this class are: learning everything from defining our personal brand to breaking down the psychology behind what makes a brand successful. Throughout the class, each assignment built from the previous one. It afforded me the ability to apply the lessons directly to my current project of making a game studio. Applying these skills practically, allows me the opportunity to not only understand the importance of breaking down what you represent as a brand but also how to visually convey your message.
My goal for this class, stated in my previous post “Mastery Journal Timeline”, was to understand the development of a brand. I can now confidently say that I can recognize the elements of a good brand. Knowing the characteristics of a logo, the difference between a Mantra and a Mission Statement, and what resources are available to ensure your brand can be used are paramount to success. The USPTO. gov website helps to see if your company name or logo has been used or trademarked. One of the assignments was to locate potential competitors and see what their strengths and weakness were for their brand. We were to audit a hero brand to see what makes them successful and how we could use their strategies to help our own brands grow. Ken even took us on a fieldtrip to a tech meet-up, where we got to see live pitches of startups. This gave us insight on how small companies must be prepared with a strong and appealing brand, a good idea, and the fortitude to chase their dream.