#ace cases

[bitchytwinkcore]

OCtober Day 7 - Home

Unorthodox interpretation. Drew Aari as a baby with their parents, as their parents have always been their "home", especially their father after their mother died.

prompts by @bweirdart / @bweirdevents

[bitchytwinkcore]

OCtober Day 6 - Relationships

decided to draw Aari with their siblings, which is some of their most important relationships! pose is kinda like those family photos?

prompts by @bweirdart / @bweirdevents

[ringworld]

Vertical Marketing and Selling at your Venue

What is Vertical marketing and selling?  To me it represents those individuals or groups of individuals that choose to control every part of their business from creation, to production to marketing and selling the infernal thing.  It can be anything but for the sake of argument, since I am in the music industry, I will focus on you guessed it -- the music industry.  

I am speaking to you folks that choose to create their own music, record, publish, produce, manufacture and ultimately sell it.  You know who you are.  Being vertically integrated simply means you are the master of your universe which allows you a unique opportunity -- to oversee your whole creative process from start to final payoff.  It becomes personal; not just business.  My only advice to you is to start small.  You can run fewer products -- even burn the discs yourself.  Print on them yourself, even package them yourself.  If you do, stand out; throw in a little pizzazz with your project.  Try the Personal EvPAK by ACE Packaging for instance.  We offer the ability to produce a single package to as many as you desire.  Save your money.  Use it to market your event.  Don't get stuck with inventory.  Keep yourself lean and mean so you can move with the times.  

Just remember this.  I am not a big proponent of downloading music.  It has its place but not at your event.  Personally I think it removes the "IMPULSE" sales factor a lot of music groups need to capitalize.  If your potential customer wants the music NOW, you give it to them.  The old adage, "a bird in the hand is worth two in the bush," should ring true here.  Capitalize on your impulse sales.  Have product available at your venue to purchase.  You won't sell thousands maybe as few as 50.  Why produce thousands when only 50-100 pieces will do?  -- But that is another discussion entirely.  Telling your customer to download adds another step in your process and given they are removed from the situation/venue what makes you think they will buy the WHOLE album.  

Worried about price?  Offer it at a retail price but then offer a SPECIAL price at the event.  Simple.  They get a deal and you make a sale.  And yes it's that simple.  The same goes for T-shirts, stickers and the like.  Keep the design simple but fashionable.  Nothing wrong with a single color shirt.  Nothing wrong with a simple sticker.  You should be able to cover your costs if you manage the sales at the event, before, during and after to make the greatest impact.    

Good Luck!