#adv401

[cradvertising-blog-blog-blog]

TO ALL MY PORTFOLIO MATES

It was an awesome semester, and I got to meet you all amazing creative people. Your ideas were incredible, yet the best was just hanging out with you guys and enjoying the ridiculously fun classes with KMann.  Im going abroad next semester so I probably won't be taking portfolio 2 or 3 with you, but it was a fun ride and we'll definitely see each other around Newhouse (I never seem to escape that f*cking building). 

I'll probably see you in class tomorrow, but just in case, happy holidays!

-Ricky

[wherecreativemeetsgenius-blog]

Portfolio Post Continued... Couldn't mention BBH without posting this commercial. One of their funniest campaigns! Fingers crossed I'll be interning there this summer :)

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AGENCIES #ADV401

Leo Burnett

EOS Photo5 campaign- Direct mail piece

I became really interested in Leo Burnett when I learned its belief was at the heart of my own reason for wanting to work in advertising. Its belief is in HumanKind and creating  a human purpose for brands that can "change and transform the way people think, feel or act." I really respect that belief because it puts humanity first and designing marketing strategies to carry a purpose higher than sales. Among its many locations, Leo Burnett also has an office in Guatemala (yay!).

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AGENCIES #ADV401

Saatchi & Saatchi

Toyota Venza "Commute"

Just its name makes the agency sound respectable (and awesome). I first learned about Saatchi & Saatchi probably when I read Charles Saatchi's book, "My Name Is Charles Saatchi And I Am An Artoholic." I've learned about Saatchi's "lovemarks" and the agency's work for Toyota, which has a special place in my heart. Aside from that, Saatchi's Purpose of filling the world with lovemarks and creating sustainable, loyal relationships between brands and people is one I'd like to be a part of because brands can be more than brands; they can become a part of people's lives (Loyalty Beyond Reason) and not just a part of a product/service.

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AGENCIES #ADV401 

Wieden+Kennedy

Nike Throwdown campaign- "Free Yourself" commercial

I've had a great interest in W+K since I saw its office building in Art & Copy. I became so excited that the work space looked like my room, messy yet organized (somehow) and as I learned more about the agency, like it's well-known for its work for Nike, the info just reinvigorated my interest.

[wherecreativemeetsgenius-blog]

Portfolio 1: Post #9

SO...I honestly don't know what advertising agency I want to end up in. Truth is, I'm probably gonna hop around for most of my career. Sure there are the givens that any creative DREAMS to work for like W&K and CP+B, and I'm no exception. But with the industry constantly changing who knows who will and will not be the best in a few years. All I really know is that I want to be right there, making all the great creative work, no matter what agency it is that I'm part of.

As for now, there's one agency I really would absolutely love to intern for this summer, BBH in nyc. I love their campiagn for Google Chrome: "The Web is what you make of it," which I've posted on this blog before. Also, they've recently released a funny holiday campaign for Johnnie Walker. "Say it without saying it" Watch one commercial here -> http://www.youtube.com/watch?v=kKNtd-48dcE

[wwmheartbeats-blog]

Halloween Ads

Halloween Ad #1: Miller Lite dresses its product up as Dracula, making this advertisement very Halloween appropriate. The advertisement kind of makes Miller Lite appear as a superhero because of the colors and how they positioned the product. It makes Miller Lite appear supreme because to them their taste is supreme hence the "sink you fangs into great taste" slogan.

Halloween Ad #2: At first I did not understand what was so special about this ad, but upon closer inspection I realized that this skeleton was made out of wrenches. Hmm craftsmen targeting men on Halloween to buy some wrenches?

"There's a craftsmen in all of us"- It is like saying that Halloween is a time for people to dress up as whatever or whoever they want, so the ad is almost communicating to men, why not on this Halloween you buy some tools and be a craftsmen.

Halloween Ad #3: I thought that this was a really cute advertisement. On Halloween you usually see people dressed up as the M&Ms characters, so in a way I felt that this advertisement was emulating those people. At the same time, the M&Ms being each other for Halloween makes this advertisement even more memorable.

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Halloween Ads! #ADV401

SCREAMFEST

I love how this ad plays with well-known horror film characters. If Mike Meyers (Halloween) is holding onto Chuckie (Child's Play) in fear, the "next generation of scary" must definitely be scary on another level. The ad is playful and humorous, while getting the point across that Screamfest is a worthwhile Independent Horror FIlm Festival.

Heineken

Another humorous visual to carry out the message. Various Halloween characters are shown peeing into urinals, emphasizing that they drank. And what'd they drink? Heineken, "the beer drunk most of Halloween." The array of characters show how "diverse" Heineken drinkers are. On a side note, it's kind of funny that Dracula's legs aren't spread apart like the others...

I've seen another version (perhaps the original? a copy?) that says, "Heineken. Official sponsor of Halloween."

Universal Studios Hollywood

The visual at first has nothing to do with Halloween. The copy fits the messages usually seen on pillows like that, yet the second part, "Especially those who run slow" makes one wonder. After reading the message to "Live the nightmare" by visiting Universal Studios on Halloween, it all comes together. I found the ad successful because the ad isn't obvious as a Halloween ad. It utilizes humor, too, instead of fear.