#advertisinglegend

[durantbarta]

পীযূষ পাণ্ডের প্রয়াণে ব্যথিত প্রধানমন্ত্রী, শোকাহত কেন্দ্রীয় মন্ত্রী গোয়েলও

https://durantbarta.com/country/prime-minister-saddened-by-piyush-pandeys-death-union-minister-goyal-also-mourns

[durantbarta]

Piyush Pandey passes away at 69: প্রয়াত পীযূষ পাণ্ডে, বিজ্ঞাপন দুনিয়ায় নক্ষত্রপতন

Piyush Pandey, the creator of the famous advertisement 'Har Khushi Mein Rang Hai', has passed away. He was 70 years old. He used advertising

[justyourregularoldchav-blog]

Media Log 6: Genres, Amirite?

Francis G. Johnson.

Better known as Gjohnce on his Youtube Channel and website. Known as...? Known for...? The rap artist, lifestyle coach and fashion designer based in Portland Oregon seems to advertise...himself...displays as some kind of self promoter, posting ominously motivational and confusing videos containing random subjects, awful filters and absurdist qualities. 

Whatever his messages are, they surround the genre of advertising, their main intention is to be heard. Advertising is “the promotion of company products and services, carried out to drive up sales. It is also done to build a brand identity, communicate changes in old products, or introduce new product/services to the customers”(source here). Advertisements can be up front or hidden about their message but each one has a direct intention. Through both subliminal messages and blatant advertising, Mr. Johnson is working to create videos containing and advertisin his brand and website, Gjohnce through things like iconography, structure and more. 

Whether he is actually serious or not is more up to question but in general, this man is an advertising anomaly.

Although seeming random, the structure at which he forms his videos has a motivational and positive tone, resulting in either an attempted joke, an inspiring action or some kind of brave go-getter. They contain positive rap lyrics, upbeat music and colorful filters, overdubbed sound quality and many more wondrous  components to help further his advertising aura. He is shown being interviewed and treated like some kind of role model by whoever is working the camera like in the videos below.

To further promotion of his brand Mr. Johnson says the name of his website, himself and, occasionally, subliminally embeds it in the music like that in the video above. Another common symbol he frequently showcases is his beautiful font G which acts as a symbol for his brand.

Gjohnce works along a self help theme, working to inspire his audience to buy his curriculum. Promoting self help courses leading to create lifestyles for gendered people of certain age groups and stereotypes, Francis, I believe, works to make just about any kind of curriculum he can at seemingly affordable prices. His website only contains videos of himself and even more...rather unusual....posts.

And last but not least, his website. Have fun fellas. 

http://www.gjohnce.com/home.html 

[firstwordfinalcutx]

Great talk from a sharp guy:

“We’re living in a time of digital ignorance.. All the information in the world and young people don’t know shit.”

George Lois, Art director, designer, and author speaking at CreativeMornings/NewYork(*watch the talk)