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Why Branding will always trump Advertising in a post-pandemic world?
Where have customers gone in a post-pandemic world?
The lights are on, retail assistants are in, but where are all the consumers?
They’re out there.Retail brands need to look for them.The ‘if you build it they will NO LONGER come’ approach in retail is over.The pandemic has shocked us into RETHINKING what retail could become Some say we must place the consumer at the heart of everything we do But some retail brands need intervention to shock their heart back into beating again.They’re dying, but some are almost dead.If you can’t feel the heart of your retail brand, you won’t place your consumer there.Your retail brand is now Numb and lifeless.Retail brands must go beyond the heart and find the lifeblood of a consumer.
What makes their heartbeat?
To know that data's we must never change our mindset as a retail brand.We must be humble to ask and then committed to delivering to our consumers.We must be willing to go deep within and immerse the consumer into your retail brand experience.Consumers no longer buy brands but buy experiences with those retail brands.But they begin we must change our minds and not our hearts.Shall we begin?If you have a retail brand and wondering where your customers are, well, they are still here! Previously, we looked at the significant shifts in consumer behavior since the onset of the pandemic, with many taking to online shopping leading to a record-breaking year for e-commerce in 2020. so, this continued in 2021^.
Your customers are spending more than ever; the Brand Lovisa reported a 400% increase in two quarters with their online sales. So, how can retail brands re-engage the customer in this new world?
Branding trumps Advertising Retailers that try to deal with reduced foot traffic in-store with advertising or stuffing the store with more product and heavily discounted merchandise will not cut it over the long term. To rethink the retail scene involves a more fundamental focus on Branding.Know your customer Branding is the way to forge a relationship with your customers, to get them into your store. In retail, you need to be there and get to know our customers on the front line. Let us revisit the old days, where shop owners were always on the sales floor and knew everything about everyone that entered their store; they knew behaviors, their preferences, and pre-dispositions. From there, you can rethink how the retail space can use in the changing and ever-evolving post-pandemic world.Consumer-centric Branding Reinventing the retail experience is key to building up your brands and engaging with your customers at a new level.With the new normal here to stay, remember this: Centre the consumer in everything you do, and your business will thrive.Need a hand with your Branding and want to see where your Brand is in position Let's help. Get in touch with me to get started today.
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